ICEST2025 presentation Template (1).pptx

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1. Prof.Asmita Gaikwad,Dr.Geeta Rao, Dr.Monica Goud Dr.Geeta Rao "Beyond Likes and Shares: Gamification and Machine Learning as Drivers of Enhanced Social Media Brand Engagement" 138

2. Introduction Context: Social media is crowded; brands struggle to sustain engagement. Traditional strategies (likes, shares, ads) are losing effectiveness. Problem: Need for innovative approaches to capture user attention and foster loyalty. Objective: Explore how gamification + machine learning can enhance brand engagement . 2

3. Research Methodology Proposed Framework Gamification Elements: Points, badges, challenges, leaderboards → drive motivation & participation . Machine Learning Role: Predicting user preferences & behaviors. Personalizing gamified experiences in real-time. Integration Model: Gamification mechanics + ML-driven personalization = sustained brand engagement . Figure 1: AGEM MODEL 3

4. Literature Review / Related Work Literature Review / Related Work Gamification in Marketing: Studies show increased user motivation & loyalty (e.g., points, challenges). Machine Learning in Social Media: Widely applied in personalization & predictive analytics . Research Gap: Limited studies combining gamification + ML for holistic brand engagement . five primary gamification elements for implementation: Based on extensive literature review and Generation Z behavioral analysis, we identified five primary gamification elements for implementation: Achievement Systems: Dynamic badge and trophy mechanisms that recognize various forms of brand interaction Progress Visualization: Interactive progress bars and level systems that provide clear feedback on advancement Social Competition: Leaderboards and peer comparison features that leverage Gen Z's social nature Reward Mechanics: Points-based systems with tangible and intangible rewards Narrative Elements: Storytelling components that create emotional connections with brand values 4

5. Conclusion & Future Scope 5 Conclusion & Future Scope Key Findings: Gamification encourages participation. ML ensures personalization, scalability, and deeper connections. Impact on Brands: Higher engagement, loyalty, and ROI. Future Research: Explore AI-driven adaptive gamification . Test across industries & cultural contexts.

6. 6 Q & A Thank you