ICICI Bank

A brief presentation on ICICI Bank.
Which includes:
# Introduction
# Vision & Mission
# Product / Service profile
# Functional strategies
# Competitors Information
# SWOT Analysis
# Future growth & prospects

1. :Contents: Introduction Vision & Mission Product / Service profile Functional strategies Competitors Information SWOT Analysis Future growth & prospects Conclusion

2. ICICI Limited was established in 1955 by the World Bank. ICICI Bank has grown from a development bank to a financial conglomerate and has become one of the largest public financial institutions in India. ICICI Bank has financed all the major sectors of the economy, covering 6,848 companies and 16,851 projects. As of March 31,2000. ICICI Bank has grown from a development bank to a financial conglomerate and has become one of the largest public financial institutions in India . Introduction To ICICI Bank  (Industrial Credit and Investment Corporation of India)

3. Type Private Industry Banking, Financial Services Founded 1955 Head Quarters Mumbai, Maharashtra, India Key people Mr. M. K. Sharma (Chairman) Mrs. Chanda Kochhar (MD & CEO) Products Credit cards, consumer banking, corporate banking, finance and insurance, investment banking, wealth management, personal loans and payment solutions, Area served Worldwide Number of employees 84096 (2017)

4. Vision : To be the leading provider of financial services in India and a major global bank. be the banker of first choice for our customers by delivering high quality , world-class products and services. expand the frontiers of our business globally. play a proactive role in the full realisation of India’s potential. maintain a healthy financial profile and diversify our earnings across businesses and geographies. maintain high standards of governance and ethics. contribute positively to the various countries and markets in which we operate. create value for our stakeholders. Mission : We will leverage our people, technology, speed and financial capital to:

5. Travellers Cheque Card (Credit cards, Debit cards, Travel cards, Corporate cards, Prepaid cards, Business cards) Loan ( Home loan, Personal loan, Two Wheeler loan, Car loan) Investment Insurance NRI Banking Deposit Business Banking Personal Banking Products and Services:

6. Competitors : State Bank Of India(SBI) HDFC Kotak Mahindra Bank Of Baroda IDBI Bank Punjab National Bank Axis Bank

7. SWOT Analysis: Strength : 2nd largest private bank. Successfully diversified it’s operations. Listed in NYSE (New York Stock Exchange). Considered as a pioneer in usage of internet services. Aggressive and innovation marketing strategies.

8. SWOT Analysis: Weakness : Primarily targets upper middle class and upper class of the society. Higher service charges. Poor customer service. Focus only on high end customers. Transaction cost.

9. SWOT Analysis: Opportunities : New IT and ITES companies. Dissatisfied customers of other bank. Business advising for smaller players. Expanding business to the middle and lower income groups.

10. SWOT Analysis: Threats : Dissatisfied customers. Ever improving nationalized bank. Advent of MNC banks. More and more banks are coming up.

11. Strategy to comprehensively cover an identified rural geography with branches. Branches at major agricultural markets. Franchisees, MFI & corporate partners. Multi-product suite for catering to various customer segment. Savings and investment products. Future Growth & Prospects :

12. Conclusion : ICICI Bank Proves to be an ideal & leading other banks by using latest technology and variety of services. On the basis of few techniques applied for the financial analysis of the ICICI bank we can arrive at a conclusion that the financial position and overall performance of the bank is satisfactory. Income of a bank has increased over a period but not in the same pace as of expenses. But the bank has succeeded in maintaining a reasonable profitability position.