Ideal advertising, Sales Promotion, Target Audience.pptx

gOOD AND BAD ADVERTISING

1. Determinig the Ideal Advertising By Dr. K. Sai Charan

2. What is Advertising ? Advertisement play a significant role in getting to know or identify a product or service or brand. Advertisments are important for both consumers as well as companies.

3. Characteristics of Ideal Advertisements Attention value – to catch audience attension Brand relations – to understand and identify the right brand Creativity – being innovate Orginality – rare and surprising ads Persuasiveness – persuade people

4. Sales Promotion Mix What is a promotion? To inform a customer about the potential products a company possesses. It includes Advertising, Campaigning, increasing PR activity. Free sample Campaign Free Travel Campaigns

5. Types of Sales Promotion Personal selling Publicity Direct marketing Public relations.