IDEATION PHASE UNIT IV PRESENTATION DT.pptx

iDEARTION PHASE

1. UNIT IV IDEATION PHASE By Dr.K.Sengottaiyan Assoc. Professor, Mech. [email protected] 22CB005 – Design Thinking Thanks to and Resource from : Lee Chong Hwa, "Design Thinking The Guidebook", NA Edition, Design Thinking Master Trainers of Bhutan, NA, 2017.

2. Unit Wise Syllabus 9/12/2025 UNIT II _ EMPATHIZE 2 UNIT I INTRODUCTION 9 Introduction to design thinking - Importance of design thinking for business – Phases of design thinking – Experiential activity – Case study. UNIT II EMPATHIZE PHASE 9 Empathize phase - Steps involved - Immersion activity- Questionnaire – Empathy map for case study UNIT III DEFINE PHASE 9 Creation of personas in define phase – steps in problem statement creation -problem statement definition – Examples – Key problem statements. UNIT IV IDEATION PHASE 9 Ideation phase steps – Ideation games – Ideate to find solutions – Doodling –Storytelling in presenting ideas and prototypes. UNIT V PROTOTYPE AND TESTING 9 Importance of prototype in design thinking –Guidelines - Prototyping the idea –Value proposition statement – Testing in design thinking – Prototype testing –Documentation – Design thinking in functional work – Mapping design thinking to agile methodologies.

3. The ideation phase of design thinking is guided by the user problems that were defined during the Define phase. Ideation is about the exploration and identification of potential solutions . Not all ideas will be viable solutions, and that’s okay. The primary goal of ideation is to spark creativity and innovation .  Ref:https ://www.uxpin.com/studio/blog/design-thinking-ideation/

4. Ref:https ://fastercapital.com/content/Ideation-in-the-Design-Thinking-Process.html

5. Select ideation techniques  There are several ideation techniques that you can use to help your team come up with ideas. The most common ones include: Brainstorming – verbally sharing ideas within the group. Mind mapping – visually ideating by starting with a keyword that is related to the problem and then writing all the ideas associated with it around it.  Storyboarding – creating visual storylines of how users might go about solving the problem. Worst possible idea – coming up with the worst possible ideas to remove creative blocks. 

6. Rank the ideas If your ideation session has gone according to plan, you will end up with lots of ideas. Some will be promising, others will be outrageous and others will be crazy. Together with the participants sort the ideas according to different categories such as promising, interesting, unconventional, or crazy. For each category, rank the ideas . Don’t throw away any ideas as they might be useful in the future or in other design projects. 

7. How to get your team into the right mindset for ideation Accept all ideas Stay on topic Document all ideas Turn your ideas into prototypes with the best design tools