Image Anu Personal Branding Presentation

Personal branding

1. OSUAP 4
th
Annual
Professional Development Conference
Toni Cunningham
Principal
Image Anu, LLC

2. Leveraging Your Personal
Brand to Create Your
“Next”
Presented by:
Toni Cunningham
Principal, Image Anú, LLC

3. Presentation Overview
What is a Personal Brand?
What are the benefits of a Personal Brand?
Steps to creating “A Brand Called Ú”
Leveraging Your Brand
Communicating Your Brand
Things to remember…
Things I wish someone had told me!
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4. What is a Personal Brand?
…an asset that pertains to a particular
person or individual; this includes but is
not limited to the body, clothing,
appearance and knowledge contained
within, leading to an indelible impression
that is uniquely distinguishable.
From Wikipedia, the free encyclopedia
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5. What are the benefits of a Personal Brand?
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$$
Sets you apart
Communicates
your “value
add”
Shows your
gifts and talents
Creates “word-
of-mouth” buzz
Expands your
network
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6. Steps to creating “A Brand Called Ú”
Develop a mission statement for your brand.
Craft a message and strategy to promote your brand.
Understand how best to communicate your brand.
Nurture your network for brand visibility.
Seek open and honest feedback about your brand.
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7. First Impressions!
You make a lasting impact on others in only
7SECONDS!
5% of what you say whispers…
25% of your attitude speaks softly…
70% of your appearance shouts!
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8. PresentingYourself
Your image directly affects your career and life
success:
Being fully self aware is critical to success.
“I cannot control how I am perceived, I can
only control how I am presented.” ~Tim Gunn
Image is everything, perception is reality!
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9. Presenting Yourself
Investment Dressing: purchasing key
wardrobe items that are higher in quality to
serve as a “base” for your professional
wardrobe.
Capsule Wardrobing: the purchase of items in
a strategic way to allow for creating multiple
looks with minimal items.
Personal Stylist: Great for assisting in the
process of building a closet to match your
personal and professional goals.
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10. Leveraging Your Brand
lev·er·age
To use (a quality or advantage) to
obtain a desired effect or result.
Source: Merriam-Webster Online
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11. Leveraging Your Brand
Clarityis key!
Who: Know whoyou are;
What: Be clear about whatyou bring to the
table;
How: Be able to clearly articulate howyou
add value.
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12. Leveraging Your Brand
Consistencyis a non-negotiable!!
Be true to your word;
Manage your emotions (don’t live in your
feelings!);
Make sure your words match your actions.
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13. Leveraging Your Brand
Constancyis a must!
Stay on your “A” game;
Don’t make people wonder what they are
getting from one day to the next.
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14. Communicating Your Brand
Always, always, always add value!
Remember that actions speak louder than
words.
Your brand is always on display.
Practice being an EXCELLENT communicator.
Facebook/Twitter/Instagram –Clean it up!
Remember that your appearance and the way
that you carry yourself are part of your
“marketing materials”.
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15. What is your “Next?”
Choose a career path that allows you to
do the things that you enjoy;
Consider the things that come naturally to
you (always engage your strengths*);
Find a mentor –someone who is doing
what you want to do.
*www.authentichappiness.org–Via Survey of
Character Strenghts to get your top 5 signature
strengths.
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16. What is your “Next?”
Create a personal development plan;
Leverage community service to grow your
network and your resume;
Bloom where you’re planted!
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17. Things to Remember
Your personal brand is your most valuable asset
Remember the three C’s of branding:
Clarity
Consistency
Constancy
Use the feature/benefit model when developing
your brand (what do I get when I get you?);
Personal Visibility Campaign –your brand is
ALWAYSon display.
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18. Things I wish someone had told me…
When choosing your career path, follow
your passion;
Seek your purpose early in life and use
that knowledge to guide you as you
choose your career;
Know thyself: know what you bring to the
party!
Your attitude determines your altitude!
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19. Your thoughts?
QUESTIONS?
COMMENTS?
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Toni Cunningham, Principal
Image Anú, LLC
www.imageanu.com
[email protected]
614.484.7091
Image Anú, LLC © 2015