Impact of Digital marketing trends .pptx

In this PPT you will learn about the latest trends in digital marketing with brief descriptions. Trends are very accurate indicators of transition. They will give you early warnings about what is working and what isn't in your business.
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1. AS

_ DIGITAL MARKETING
= TRENDS

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“Introduction Oy
Oe

Digital T ee

e With evolving technologies, algorithm
updates, and tools, keeping up with
current digital marketing trends can be
overwhelming.

e Here are some digital marketing trends
we should keep an eye on.

3. +0: e
e9°
| 1. Voie Search N

e Voice search is when you search for
something with your voice instead of
typing it.

e Each tech company has developed its
own voice search platforms and devices.
For ex. Siri, Google, Alexa, Cortana.

4. Digital Trainee

Tips to organize content for SERPs(Search Engine Result Page)
using Voice Search SEO:

e Create content to answer specific questions
e Organize your content in a question-and-answer format
e Make sure to create high-quality content

5. e Video Marketing is using videos to
promote and market your product or
service, increase engagement on your
digital and social channels.

e Social media platforms including
Snapchat, Facebook, Instagram, and
YouTube allow you to post stories and

* .
e.9%

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6. e Just like technology has made it easy for businesses to record
video, it has also made it incredibly convenient for people to watch
video content.

Tips to optimize video content:

1. Decide the purpose of video

2. Make video title, description appealing
3. Don't forget about quality

4 Add ‘Call to Action’ button

7. e A chatbot is software that simulates
human-like conversations with users via
text messages on chat.

e As consumers move away from
traditional forms of communication,
many experts expect chat-based
communication methods to rise.

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8. Three key components for Chatbot strategy:

e Understand the context of every conversation to make it
effective.

e Personalize every conversation to make customers feel
connected to your business.

e Leverage the concept of chatbot marketing by engaging with
customers in real-time either with a human or a bot.

9. e Influencer is someone who influence
through Digital Platforms.

e Influencer marketing /branded content or dé
working with creators, is a way to ME
expand the reach of your brand on |
Digital Platforms.
$
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10. Digital Trainee

Types of Influencers: 6

Nano Influencers, Micro Influencers, Macro Influencers, Mega
Influencers

Influencer Marketing Strategy:

e Determine your goal

e Identify your audience

e Identify platforms

e Find influencers

e Create and share content

su. A See, A A | 4

11. FT

—~ THANK YOU

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