Implementation of different types of SEO .pptx

SEO Practice

1. SEO Types Govt. College of Technology Tangi, Charsadda By – Engr. Arshad Ali ( Assistant Professor Information Technology)

2. SEO Types ( Theory and Practice) Overview of SEO Types On-Page SEO Off-Page SEO Technical SEO Local SEO Assignment (One Week)

3. On-Page SEO What is On-Page SEO? On-page SEO involves optimizing the content and HTML elements of individual web pages . Content Quality Keyword Optimization Meta Tags keyword-rich URLs Internal Linking Image Optimization Page Speed and Mobile Friendliness

4. Tools for On-Page SEO Google Search Console Google Analytics Google PageSpeed Insights GTmetrix Yoast SEO (WordPress Plugin) AnswerThePublic

5. Google Search Console A free tool by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results Track clicks, impressions, click-through rate (CTR) Which pages are indexed and related issues How your site is crawled and related issues Mobile usability Get alerts about security problems Submit your XML sitemap to help Google discover and index your content more efficiently

6. Demonstration of Google Search Console Performance Analysis of www.dmsolvers.com Index Coverage of www.dmsolvers.com Crawl Insights of www.dmsolvers.com Sitemap Submission of www.dmsolvers.com Security Issues www.dmsolvers.com

7. Google Analytics What is Google Analytics ? “A free web analytics tool by Google that tracks and reports website traffic and user behavior”. Traffic Analysis: Visitors Demographics User behavior Analysis: Page views, bounce rate, session duration Conversion tracking (Goals): Product purchases, form submissions and newsletters sign ups Real time reporting: current visitors, performance of recently posted content

8. Demonstration of Google Analytics (Practical) Traffic Analysis of www.dmsolvers.com User behavior Analysis of www.dmsolvers.com Conversion tracking Goals of www.dmsolvers.com Audience insights of www.dmsolvers.com Real time reporting of www.dmsolvers.com

9. Google Analytics What is Google Analytics ? “A free web analytics tool by Google that tracks and reports website traffic and user behavior”. Traffic Analysis: Visitors Demographics User behavior Analysis: Page views, bounce rate, session duration Conversion tracking (Goals): Product purchases, form submissions and newsletters sign ups Real time reporting: current visitors, performance of recently posted content

10. GTmetrix GTmetrix Grade like Performance analysis, structure and Web vitals Technical SEO: Core Web Vitals: LCP, TBT, CLS, FID metric recommended by Google as ranking factor Technical SEO (Page Load Time) Mobile Optimization Image Optimization Minification : The tool can suggest minifying CSS, JavaScript, and HTML, which reduces the file size and improves page load speed, enhancing SEO.

11. GTmetrix Browser Caching : implemented or not Leveraging CDNs: Gtmetrix suggest to deliver different types of Content from different distributed servers Optimizing Server Response Time Reducing Redirects : GTmetrix can help you identify and reduce unnecessary redirects, which can slow down your site and negatively affect SEO

12. Activity: GTmetrix (2 Days) Website for Analysis: www.dmsolvers.com Examine key metrics including : PageSpeed Score : Fully Loaded Time Un-optimized Images : Server Response Time : Determine if a CDN is being used effectively to serve content quickly to users . Summarize the findings into a report submitted to the client.

13. Google PageSpeed Insights Improving Core Web Vitals Identifying and Fixing Page Speed Issues Optimizing for Mobile-First Indexing: Google uses mobile-first indexing , meaning the mobile version of your site is the primary version considered for ranking purposes . Competitor Analysis: You can use PSI to analyze competitor websites, understanding how their page speed and Core Web Vitals compare to yours . Much like GTmetrix

14. Activity: Google pagespeed insights (2 Days) For each metric, determine whether the website’s performance is within the recommended threshold: LCP : Less than 2.5 seconds. FID : Less than 100 milliseconds. CLS : Less than 0.1. FCP : Less than 1.8 seconds. TTI : Should be as low as possible, ideally under 5 seconds. TBT : Should be minimal, ideally under 300 milliseconds . Suggest improvements for any metrics that are below the recommended standards and submit the report as digital marketing consultant.

15. Yoast SEO (WordPress Plugin) Yoast SEO is a powerful tool for optimizing WordPress sites for search engines Makes your content easier to read and understand, improving user engagement Helps your content rank better by optimizing on-page elements Implement Yoast’s suggestions to continually improve your site’s SEO Automatically generates XML sitemaps to help search engines crawl your site

16. Yoast SEO (WordPress Plugin ) Continue Allows you to edit meta titles and descriptions directly from the plugin Social Media Integration: Controls how your content appears when shared on social media platforms . Regularly check the SEO scores of your content Streamlines SEO tasks, allowing you to focus more on content creation

17. Activity: Yoast SEO (WordPress Plugin ) Install Yoast SEO Plugin in local WordPress development environment ( local-9.0.5-windows) Prepare a blog post with Yoast SEO Plugin Practice URLs settings Practice Readability Practice maximizing SEO Score Title Optimization Prepare optimized description for the blog post

18. AnswerThePublic as on-page SEO tool Help to choose content ideas Used in creating blog posts, videos and FAQs Finding long tail keywords around your niche Suitable for voice search optimization Content structuring ( if people search how to use a specific product then you should write a blog step by step to guide them) Frequency of questions over time identifies content trends. SERP Features Optimization

19. Activity: AnswerThePublic as on-page SEO tool Task-1: Each student selects a keyword they want to optimize for. Task-2: Explore the various questions, prepositions, and comparisons generated by the tool. Make a list of 10-15 questions or phrases that are most relevant to your target audience and content and incorporate them into an existing blog post in the form FAQs, short paragraph(s) or headings. Task-3: Identify other pages or posts on your site that can be linked to the updated content.

20. Off-Page SEO Off-page SEO refers to all the activities you do outside of your website to improve its search engine rankings . What is backlink …do follow and no follow backlink do-follow adds SEO value to the linking content no-follow only increases traffic and visibility with no added-value to the content. Both are crawled by Googlebots

21. Off-Page SEO (Continue) Backlink building: Quality backlinks from reputable websites as vote of confidence Guest Post submission Blog submission Q&A Submission Image submission Social Media Marketing : Social Sharing

22. Off-Page SEO (Continue) 2. Engagement : Building a community around your brand on platforms like Facebook, Twitter, Instagram, and LinkedIn to increase brand awareness and indirectly boost your SEO Online Reviews and Reputation Management : 1. Customer Reviews: Encouraging customers to leave reviews on platforms like Google My Business, Yelp, and industry-specific review sites . 2. Reputation Management: Actively managing your online reputation by responding to reviews and addressing any negative feedback

23. What is Local SEO? Local SEO (Search Engine Optimization) focuses on optimizing a business's online presence to attract more customers from relevant local searches Increased Online Visibility (Local) Targeted Traffic : people who are specifically looking for services or products in their area . Higher Conversion Rates : Through physical or online purchases Enhanced Local Reputation Cost-Effective Marketing : A high return on investment Competitive Advantage : An easy solution to compete with popular brands in local market Strategy: Localized Content Strategy should be adopted that resonate with customers interests and tendencies

24. Local SEO (Off-Page SEO) Local SEO: Google My Business: Optimizing and maintaining your Google My Business listing to improve your local search presence . Google My Business (GMB): What It Is: Google My Business is a free tool that allows businesses to manage their online presence on Google, including Search and Maps . Backlinks from industry-specific sites within your area Citations (NAP Consistency): Citations are mentions of your business's Name, Address, and Phone number (NAP) on other websites

25. Task (Practice Week) Create Google My Business (GMB ) for your business Practice smallseo tools for Local SEO Practice Image submission Practice blog submission Practice Q&A Submission Practice Guest Post Submission Practice “Brightlocal”seo tool for local SEO

26. Technical SEO (On-Page SEO) Technical SEO focusses on Website’s infrastructure It fulfils Technical requirements necessary for Search Engines Technical SEO impacts on Crawlability Improves User Experience: Mobile responsiveness, Speed XML Sitemaps: Creating and submitting a sitemap to help search engines crawl your site more efficiently . Robots.txt: Managing which parts of your site should or should not be crawled by search engines . Structured Data & Schema Markup Secure Sockets Layer (SSL ) Keeping URLs clean, descriptive, and consistent Properly handling broken links and creating custom 404 error pages

27. Activity: Technical SEO Prepare the Site Audit Report to identify Technical SEO issues and suggest fixes for each identified issue. Indexing issues (e.g., pages with errors or excluded pages ) Mobile usability problems Core Web Vitals performance Structured data errors Access to dmslovers.com will be given by the trainer.

28. Task No. 5 (Marks: 100 ) Follow the site audit steps in the attached Pdf and prepare a report in one week