Importance of Digital Marketing in Business-SkillFloor.pdf

Digital marketing is trending due to its ability to reach a global audience with targeted precision, offering measurable results and cost-effectiveness. The rise of social media and mobile internet usage has expanded digital engagement opportunities. Advanced analytics tools enable businesses to understand consumer behavior better. This adaptability to changing trends and technologies keeps digital marketing at the forefront.

Skillfloor is a digital marketing training institute that connects learners with industry experts for skill development through live interactive sessions and offline classes specific locations like Bangalore, Chennai, Hyderabad, Pune etc,. It focuses on practical, hands-on training to enhance job readiness and professional growth.

Course Details:

Comprehensive Curriculum: Covering SEO, PPC, Social Media & Influencer marketing, Content marketing and Email marketing, along with the latest tools, and advanced analytics.

Projects and Internship: 20+ real-world projects to gain practical knowledge and a 3-month paid internship for a smooth career transition.

Career Assistance: Dedicated Career Assist Team to provide complete support from resume fine-tuning, soft skills, and mock interviews to placement assistance.

Course link:
https://skillfloor.com/digital-marketing-training-in-bangalore

Website link: https://skillfloor.com/

1. Importance of
Digital Marketing
in Business
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2. •Introduction to Digital Marketing
•Benefits of Digital Marketing
•Types of Digital Marketing
•Case Study: Successful Digital
Marketing Campaign
•Challenges in Digital Marketing
•Conclusion
Agenda
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3. Introduction to Digital Marketing
●Digital marketing refers to the use of digital channels such as social media, search engines, email, and
websites to promote products or services.
●It is crucial in today's business landscape as it allows companies to reach a global audience
cost-effectively.
●Digital marketing spending is projected to reach $389 billion in 2023, reflecting its growing importance.
●80% of consumers conduct online research before making a purchase, emphasizing the need for a
strong digital presence.
●Mobile devices account for over 50% of global internet traffic, highlighting the importance of
mobile-friendly marketing strategies.
Overview of Digital Marketing
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4. Digital marketing is highly cost-effective
compared to traditional marketing methods,
offering significant savings.
It provides measurable results through
analytics tools, allowing businesses to track
performance and ROI.
Businesses can target specific audience
segments based on demographics, interests,
and behavior.
Enhanced customer engagement through
interactive and personalized content fosters
stronger relationships.
Benefits of Digital Marketing
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5. Content Marketing
Utilizing platforms like
Facebook, Instagram, and
LinkedIn to promote products,
engage with customers, and
build brand awareness through
content sharing and
advertisements.
Social Media Marketing
Search Engine
Optimization (SEO)
Types of Digital Marketing
Optimizing website content to
rank higher in search engine
results, increasing organic
traffic, and improving site
visibility through keyword
research and quality content
creation.
Creating and distributing
valuable, relevant content to
attract and retain a clearly
defined audience, aiming to
drive profitable customer
actions through blogs, videos,
and infographics.
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6. Case Study: Successful Digital
Marketing Campaign
●Company: Nike
●Strategy: Leveraged influencer marketing on
Instagram to promote a new line of running shoes.
●Outcome: Achieved a 25% increase in sales within the
first month of the campaign launch.
●Lessons Learned: Authentic influencer partnerships
can drive significant engagement and conversion
rates.
Key Details of the Campaign
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7. Challenges in Digital Marketing
•Search engines and social media platforms
frequently update algorithms
•Businesses need to continuously adapt their
strategies
•Failure to keep up can result in decreased
visibility and engagement
Keeping up with changing algorithms
•Negative reviews and comments can spread
quickly online
•Reputation management requires constant
monitoring and engagement
•A strong online reputation is crucial for
customer trust and loyalty
Managing online reputation
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8. Main types of digital
marketing are Social
Media Marketing, Search
Engine Optimization
(SEO), and Content
Marketing.
Key benefits include
cost-effectiveness,
measurable results,
targeted audience reach,
and improved customer
engagement.
Digital marketing is
crucial for modern
businesses due to its
ability to reach a global
audience efficiently.
Conclusion
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Challenges include
keeping up with changing
algorithms and managing
online reputation.
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