Importance of packaging in Market.pdfbbyguig

1. Importance of
Packaging in
Marketing
Presented By - Rupali
Roll No - 250101050039

2. Marketing, packaging is the design and production
of a product's container or wrapping, serving as a
crucial tool for protection, promotion, and
communication. It performs key functions such as
protecting the product from damage, ensuring safe
transport and storage, identifying the product and
brand for customers, communicating information,
and acting as a "silent salesman" to attract
attention, promote sales, and buildbrandimage.
Introduction

3. Meaning of Packaging
.
Packaging means covering, wrapping, or enclosing a product in a
container to protect it and make it attractive for sale . It is the process
of designing and producing the outer cover of a product — like a box,
bottle, wrapper, or bag — so that the product stays safe and looks
appealing to customers.
Example
All of these packages not only protect the product — they also
help sell it.
Chips come in colorful packets,
Perfumes are in elegant glass bottles.

4. Levels of packaging
Packaging is usually done in three main levels. Each level has its own purpose — from
protecting the product to promoting it. The three levels are:
1.Primary Packaging
2.Secondary Packaging
3 Transportation Packaging

5. Primary Packaging :The first layer of packaging that directly encloses
the product.
Secondary Packaging : The next layer that groups primary packages
together.
Transportation Packaging : The outermost layer used for bulk handling,
storage, and transportation.

6. ▪First impression – Customers see packaging
before they use the product. Attractive packaging
creates curiosity.
▪ Brand recognition – Many brands are known by
their packaging. The Coca-Cola bottle, the Maggi
noodle packet, the Amul butter pack—all are
instantly recognized.
▪ Differentiation – In a shop with 20 soaps, it is the
unique packaging that makes one brand stand out.
Importance of Packaging

7. ▪Convenience – Easy-to-open, resealable, or small travel packs make life easier
for customers.
▪Emotional connection – Sometimes customers love the experience of opening
a product. For example, opening an Apple iPhone box feels premium and
exciting.
▪Quality signal – Good packaging gives a feeling of quality. Poor packaging makes
customers think the product is cheap or unsafe.
▪ Information provider – Packaging gives information like ingredients, expiry date,
price, and usage instructions
So packaging is not just about covering—it builds trust, attracts
buyers, and helps sell more."

8. Protection - It keeps the product safe from damage, dust, or
contamination.
Promotion – The design, colors, and fonts help in marketing.
Information – Tells customers about product details, like energy
values on a biscuit packet .
Functions of Packaging

9. Convenience – Helps in storage, carrying, and using.
Differentiation – Makes the brand unique among competitors.
Eco-friendliness – Today, eco-friendly packaging also shows
social responsibility.

10. ▪"Packaging is a part of branding. It shows the
logo, colors, tagline, and overall design .
▪It gives a visual identity to the brand .
▪It positions the product as premium,
affordable, eco-friendly, or fun
This shows that packaging is a powerful tool in brand
building."
Packaging and Branding

11. Packaging also affects consumer
psychology. People often buy with their
eyes first.
▪Colors: Red excites, green shows
freshness, blue shows trust, black signals
luxury.
▪Shapes: Round packs look friendly, slim
packs look modern.
▪Fonts: Bold fonts show strength, cursive
fonts show elegance.
Packaging and Consumer Psychology

12. "Companies are using innovative packaging to stand out :

▪Eco-friendly packaging – Biodegradable bottles, paper bags. Example: McDonald’s
paper packaging.
▪Smart packaging – QR codes, temperature
indicators.
▪Minimalist packaging – Clean, simple designs
used by brands like Apple.
▪Functional packaging – Easy-pour packs,
resealable zippers, single-serve packs.
Innovations in Packaging

13. Reference
https://study.com/academy/lesson/what-is-product-
packaging-in-marketing-definition-types-importance.html
Business Standard & Packaging Digest (2023).
Latest Trends in Packaging Industry.

14. Packaging is an important part of marketing because it
protects the product and makes it look attractive to
customers. It helps to show the brand’s identity, provide
information, and catch people’s attention. Good packaging
can make a product stand out, build trust, and increase
sales.
Conclusion

15. Thank you