Improving Customer Experience with Einstein AI and Salesforce Data Cloud

This presentation explores how integrating Salesforce Data Cloud and Einstein AI enhances customer experience by unifying data across all touchpoints and leveraging predictive intelligence. The synergy between these two powerful tools provides real-time insights, automation, and hyper-personalization, empowering businesses to deliver seamless and proactive customer experiences across sales, marketing, and service ecosystems. It also highlights how these solutions enable smarter, faster business decisions by optimizing data and engagement strategies for improved customer satisfaction.

1. Improving Customer Experience with
Einstein AI and Salesforce Data Cloud

2. Introduction
Salesforce Data Cloud unifies customer data
across all touchpoints.
Einstein AI turns this data into predictive
intelligence.
Together, they enable real-time insights,
automation, and hyper-personalization.
Deliver seamless, proactive, and connected
customer experiences across sales, marketing,
and service ecosystems.
Empower enterprises to make smarter, faster
business decisions.www.minusculetechnologies.com

3. Customers demand contextual, personalized
engagement across multiple channels.
Fragmented data and legacy CRMs limit insight
generation.
Slow response times erode brand trust and
loyalty.
Businesses need unified intelligence to deliver
consistent experiences.
Integrating Einstein AI and Data Cloud bridges
this critical experience gap.
The Modern Customer Experience
Challenge www.minusculetechnologies.com

4. Salesforce Data Cloud Overview
Acts as a real-time data platform unifying
structured and unstructured sources.
Creates a single, dynamic view of each
customer.
Supports seamless integration with external
systems and data lakes.
Enables identity resolution, data harmonization,
and consent management.
Serves as the foundation for AI-driven customer
intelligence.www.minusculetechnologies.com

5. Einstein AI – Intelligence Within
Salesforce
Einstein AI applies predictive models directly
within Salesforce applications.
Learns from customer behavior, interactions,
and trends.
Powers automation through Einstein Bots,
Discovery, and Prediction Builder.
Suggests next-best-actions and optimizes
engagement timing.
Delivers insights without requiring data science
expertise. www.minusculetechnologies.com

6. Unified Power – Data Cloud +
Einstein AI
Data Cloud fuels Einstein AI with unified,
trusted data.
Einstein turns that data into actionable,
predictive insights.
Enables real-time recommendations and
customer journey orchestration.
Drives automated marketing, service, and
sales workflows.
Creates an adaptive ecosystem that
continuously learns and improves.www.minusculetechnologies.com

7. Industry Use Case – Retail &
E-Commerce
Unify online, offline, and mobile shopping data
into a single profile.
Predict buying patterns using Einstein’s
machine learning models.
Deliver personalized promotions and product
recommendations.
Automate customer segmentation for real-
time campaigns.
Boost engagement, conversion rates, and
lifetime customer value.www.minusculetechnologies.com

8. Industry Use Case – Financial
Services
Integrate transactional, demographic, and
behavioural data in real-time.
Detect churn risks and identify upselling
opportunities with Einstein.
Automate case routing and personalized
service responses.
Ensure compliance through secure, governed
data frameworks.
Strengthen relationships through proactive
engagement and predictive insights.www.minusculetechnologies.com

9. Ensure Data Quality: Integrate clean, real-time
data into Data Cloud.
Unify Customer Profiles: Combine CRM, ERP, and
IoT data for a single view.
Activate in Real-Time: Use Data Cloud for
instant data activation.
Leverage AI Insights: Drive personalized
engagement with Einstein AI.
Scalable Architecture: Grow seamlessly with
Data Cloud’s flexible infrastructure.
Implementation Best Practices
with Data Cloud + Einstein AI www.minusculetechnologies.com

10. Why Choose Minuscule Technologies for
Salesforce Integration Services?
Certified Expertise: Salesforce Certified Consulting Partner
with deep integration experience.
Comprehensive Solutions: End-to-end integrations,
including ERP, accounting, and marketing automation.
Tailored Approach: Customized solutions aligned with your
business processes for optimal adoption.
Proven Results: Clients report significant improvements in
productivity and reduced data entry errors. www.minusculetechnologies.com

11. Contact Us
www.minusculetechnologies.com
[email protected]
United States | India | Malaysia
24044 Cinco Village Center Boulevard
#100, Katy, TX 77494, United States
[phone]
Minuscule Technologies