Improving your website lecture note .ppt

Web designer

1. PAD Workshop
20 & 28 February 2012
Top tips for improving
your website
Christopher Eddie
Public Affairs Directorate
14 September 2010
Page 1

2. what will this talk cover?
Page 2
NOTE: the spoken part of the presentation is in the notes panel below

3. how do you judge a website?
Page 3

4. how do you judge a website?
Page 4
design
structure
content
content
structure
design

5. the content
Page 5

6. the page
Page 6

7. look at your destination pages
would youread them?
Page 7

8. Page 8

9. How do you take
in information
these days?
Page 9

10. Page 10

11. Page 11

12. Page 12

13. Page 13

14. There is something
amazing about this
:)
Page 14

15. But there is a
flip side
:(
Page 15

16. Amazingly, this is
changing the internal
structure of our brains
:O
Page 16

17. we all skim the web
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18. Page 18

19. Page 19

20. Page 20

21. search
Page 21

22. what do your users want?
Page 22
where do they
go on your
site?

23. Page 23

24. what do your users want?
Page 24
where do they
go on your
site?
why have
they come?

25. Page 25
the Pareto rule

26. Page 26

27. user test
Page 27

28. yikes, that sounds like a lot of work
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29. images
Page 29
no clipart quality &
consistency

30. the big redesign
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31. the big redesign
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32. the big redesign
Page 32

33. give your users more
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34. what social media to use?
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35. engage your users
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36. ask for their help
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37. and once you’ve implemented
changes…
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38. more help -online
Page 38
PAD online help–PAD style guide
useful e-newsletters
Gerry McGovern –UIE tips –UIE archive
Social Media cheat sheet

39. more help -books
Page 39
Writing Style -The Elements of Style: Strunk and White
Content -Killer Web Content: Gerry McGovern
Tasks -The Stranger’s Long Neck: Gerry McGovern
Web Usability / User Experience -Don’t Make Me Think: Steve Krug
User testing -Rocket Surgery Made Easy: Steve Krug

40. so, to sum up
Page 40
it’s just one step after another
buddy up
evolution not revolution
there’s no destination
so enjoy the journey

41. now go get’em
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42. thank you
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43. questions?
Page 43