India Offline Pharmacy Chain Expansion – Sample Report | Ken Research

Explore how brick-and-mortar pharmacy chains like Apollo, MedPlus, and Wellness Forever are expanding reach through franchising and tech integration.

1. India Online And O�ine Pharmacy
Retail Market Outlook To 2025
By Organized and Unorganized; By
Standalone and Hospital based
Pharmacy; By Product Category
(Prescribed Drugs, OTC Drugs and Non-
Pharmaceutical Goods) and Therapeutic
Class
September 2025
Author:   |   Vertical: Healthcare   |   Region: Asia
Shaped by Rising Internet & Smartphone Penetration, Growing Health Awareness & Aging Population, Expanding
Logistics & Cold-Chain Infrastructure.

2. Table of Contents
1. Executive Summary
2. Market Overview
3. Market Segmentation of India Online And O�ine Pharmacy Retail, 2025
4. Industry Analysis
1
1.1 Executive Summary of India Online And O�ine Pharmacy Retail Market
2
2.1 Market Volume
2.2 Market Revenue
2.3 Historical Data (2015–2020)
2.4 Forecast to 2025 (5-Year CAGR)
3
3.1 Segmentation by Distribution Channel: (O�ine Pharmacy, Online Pharmacy)
3.2 Segmentation by Product Category: (Prescription Drugs, Over-the-Counter (OTC), Health Supplements)
3.3 Segmentation by Geography: (North India, South India, East India, West India)
3.4 Segmentation by Customer Type: (B2C, B2B)
3.5 Segmentation by Payment Mode: (Cash & Card, Insurance-covered)
4
4.1 Growth Value Drivers
4.1.1 Rising Internet & Smartphone Penetration
4.1.2 Growing Health Awareness & Aging Population
4.1.3 Expanding Logistics & Cold-Chain Infrastructure
4.1.4 Government Initiatives & Regulatory Support
4.1.5 Increasing Chronic Disease Incidence
4.2 Industry Challenges
4.2.1 Stringent Licensing & Compliance Requirements
4.2.2 Risk of Counterfeit & Substandard Products
4.2.3 Data Privacy & Cybersecurity Concerns
4.2.4 Last-Mile Delivery & Cold-Chain Management
4.2.5 Intense Price Competition
4.3 Opportunities
4.3.1 Integration with Telemedicine & Digital Health
4.3.2 Partnerships with FMCG & Retail Giants
4.3.3 Tier II & III City Penetration
4.3.4 Value-Added Services (e.g., adherence reminders)
4.3.5 Adoption of AI/ML for Demand Forecasting
4.4 Emerging Trends
4.4.1 Subscription-Based Medicine Delivery

3. 5. Value Chain & Industry Taxonomy
6. Regulatory Framework
7. Competitive Landscape of the India Online And O�ine Pharmacy Retail
8. Future Market Segmentation of India Online And O�ine Pharmacy Retail, 2030
9. Analyst Recommendations
4.4.2 Blockchain for Supply-Chain Transparency
4.4.3 Direct-to-Consumer (D2C) Specialty Drugs
4.4.4 Virtual Pharmacy Consultations
4.4.5 Wearables & Remote Patient Monitoring Devices
5
5.1 Value Chain Analysis
5.1.1 API & Formulation Manufacturers
5.1.2 Distributors & Wholesalers
5.1.3 Retail Outlets (Brick-and-Mortar)
5.1.4 E-Pharmacy Platforms
5.1.5 Logistics & Delivery Partners
5.2 Industry Taxonomy
5.2.1 Hierarchical Classi�cation of Channels, Formats & Segments
6
6.1 Drugs & Cosmetics Act, 1940
6.2 Pharmacy Act, 1948 & State Rules
6.3 Telemedicine Practice Guidelines
6.4 E-Pharmacy Draft Rules & Pending Legislation
6.5 FDI Norms & E-Commerce Policies
6.6 Price Control Orders & National List of Essential Medicines
6.7 Data Protection & Patient Privacy Laws
7
7.1 Major Companies Covered: (Apollo Pharmacy, PharmEasy, MedPlus, Tata 1mg, Netmeds, and Others)
7.2 Operational Parameters: (Company, Headquarter, Market share, Revenue (USD Bn/Mn), Revenue growth rate, EBITDA
margin, and Others)
7.3 Financial Parameters: Market Shares, Revenues, and Pro�t Margins
8
8.1 Segmentation by Distribution Channel: (O�ine Pharmacy, Online Pharmacy)
8.2 Segmentation by Product Category: (Prescription Drugs, Over-the-Counter (OTC), Health Supplements)
8.3 Segmentation by Geography: (North India, South India, East India, West India)
8.4 Segmentation by Customer Type: (B2C, B2B)
8.5 Segmentation by Payment Mode: (Cash & Card, Insurance-covered)
9
9.1 TAM / SAM / SOM Analysis
9.2 Go-to-Market & Channel Strategy
9.3 Partnership & M&A Roadmap

4. 10. Research Methodology
11. Disclaimer
12. Contact Us
9.4 Risk Mitigation & Compliance Framework
9.5 Technology Adoption & Innovation Priorities
10
10.1 Data Sources & Secondary Research
10.2 Primary Research (Expert Interviews, Surveys)
10.3 Market Size Estimation Approach
10.4 Forecasting Model & Assumptions
10.5 Limitations & Quality Control
11
12

5. 01
Executive Summary

6. Executive Summary
Exhibit 1.1
Taxonomy & Market Size of India Online And Offline Pharmacy Retail Market
India Online And O�ine Pharmacy Retail Market
(USD XX Bn)
By Distribution Channel By Product Category
O�ine Pharmacy
XX%
O�ine
pharmacies
dominate with
independent and
chain stores.
Mom-and-pop
stores
(XX%)
Single-location
proprietaries
(XX%)
National chains
(XX%)
Online Pharmacy
XX%
Online
pharmacies grow
rapidly with
diverse models.
Subscription-
based model
(XX%)
A-la-carte
order model
(XX%)
Third-party
seller model
(XX%)
Prescription Drugs
XX%
Prescription
drugs lead with
chronic and
acute therapies.
Cardiovascular
(XX%)
Anti-diabetics
(XX%)
Respiratory
(XX%)
Over-the-Counter
(OTC)
XX%
OTC products
include pain
relief and cold
remedies.
Analgesics
(XX%)
Topical pain
relief
(XX%)
Decongestants
(XX%)
Health
Supplements
XX%
Supplements
grow with
vitamins and
nutraceuticals.
Multivitamins
(XX%)
Single-nutrient
(XX%)
Omega-3 &
fa�y acids
(XX%)
By Geography North India South India East India West India
By Customer Type B2C B2B
By Payment Mode Cash & Card Insurance-covered
Source: Ken Research Analysis
Note 1: Exhibits are illustrative; detailed numbers appear in the full report.
Note 2: XX% denotes CAGR.
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7. 02
India Online And O�ine
Pharmacy Retail Market
Outlook

8. India Online And Offline Pharmacy Retail Market Outlook
India Online And Offline Pharmacy Retail Market Scenario
India’s pharmacy retail market is undergoing transformation as brick-and-mortar chains adapt to rising e-commerce
penetration driven by evolving consumer preferences, digital infrastructure and mobile penetration. Key value drivers
include expanding healthcare access, regulatory reforms supporting e-pharmacies, and rising chronic disease
prevalence, complemented by improved last-mile logistics and telehealth integration. Catalysts over the next five years
encompass increasing rural internet coverage, AI-enabled inventory management , and strategic partnerships between
online and offline players to deliver omni-channel experiences. Probable scenarios range from intensified consolidation
and hyperlocal delivery dominance to niche segment specialization and consumer demand for personalized health
solutions, shaping a tech-infused marketplace.
Exhibit 2.1
Illustrative India Online And Offline Pharmacy Retail Market Overview
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
2025 2030
By Distribution Channel Offline Pharmacy Online Pharmacy
By Product Category Prescription Drugs Over-the-Counter (OTC) Health Supp lements
Source: Ken Research Analysis
Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in the final report
Note 2: All revenue and financial numbers are for current year and financial year, i.e., 2025 & 2030.
Note 3: XX% in the above exhibit denotes market size
CAGR: XX%
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9. 03
Market Segmentation of
India Online And O�ine
Pharmacy Retail Market

10. Market Segmentation of India Online And O�ine Pharmacy Retail Market
India Online And O�ine Pharmacy Retail Market Segmentation
The India Online and O�ine Pharmacy Retail Market is segmented primarily By Distribution Channel into O�ine Pharmacy—led by
Mom-and-pop stores (XX%) and Single-location proprietaries (XX%)—and Online Pharmacy, where Telepharmacy + doorstep
delivery (XX%) and Subscription-based model (XX%) are expanding rapidly. By Product Category, Prescription Drugs
(Cardiovascular XX%, Anti-diabetics XX%) remain dominant, while Health Supplements—especially Ayurvedic formulations (XX%)
and Probiotics (XX%)—o�er high growth potential. Geographically, South India (XX%) and North India (XX%) together contribute the
bulk of revenues. The B2C segment (XX%) outpaces B2B (XX%), with Cash & Card (XX%) prevailing over Insurance-covered (XX%).
Recent developments include Retail chains with online portals forging partnerships with third-party seller models to boost reach.
Exhibit 3.1
Illustrative Market Segmentation of India Online And Offline Pharmacy Retail Market
Online Pharmacy
XX%
O�ine Pharmacy
XX%
National chains
(XX%)
Single-location
proprietaries
(XX%)
Mom-and-pop
stores
(XX%)
Health
Supplements
XX%
Over-the-Counter
(OTC)
XX%
Prescription Drugs
XX%
Respiratory
(XX%)
Anti-diabetics
(XX%)
Cardiovascular
(XX%)
West India
XX%
East India
XX%
South India
XX%
North India
XX%
B2B
XX%
B2C
XX%
Insurance-covered
XX%
Cash & Card
XX%
By Distribution
Channel
O�ine
Pharmacy
By Product
Category
Prescription
Drugs
By Geography By Customer
Type
By Payment
Mode
Key Takeaways:
Source: Ken Research Analysis
Note 1: This exhibit serves as a visual representation. The �nal chart will include additional segments along with detailed statistics
in the �nal report.
Note 2: All revenue and �nancial numbers are for the current year.
Note 3: "XX%" in the above exhibit denotes market shares.
The market is segmented by distribution channel, product category, geography, customer type,
and payment mode.
O�ine pharmacies, particularly mom-and-pop stores, dominate the distribution channel.
Prescription drugs lead the product category, with cardiovascular and anti-diabetics being
signi�cant.
South and North India are the major contributors to the market revenue.
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11. 04
Overview And Genesis Of
The India Online And
O�ine Pharmacy Retail
Market

12. Overview And Genesis Of The India Online And Offline Pharmacy Retail Market
India Online And Offline Pharmacy Retail Market Ecosystem
By 2025, India’s pharmacy retail ecosystem comprises large omnichannel giants such as PharmEasy, 1mg and Apollo
Pharmacy, medium regional chains like MedPlus and NetCare, and over a million small independent chemists. Large
players leverage integrated digital platforms, extensive distribution networks, subscription models and B2B partnerships
(manufacturers, logistics), serving urban and semi-urban segments. Medium enterprises deploy franchise and wholesale
arrangements, hybrid online-offline channels and localized sourcing. Small pharmacies rely on direct supplier ties, walk-in
traffic, cash-based margins and personalized counseling. Each tier’s business model aligns value propositions—speed,
access, affordability—with customer segments, cost structures and revenue streams to drive growth to 2025.
Exhibit 4.1
Illustrative Ecosystem of India Online And Offline Pharmacy Retail Market
Entity type Revenue Streams Players
Online-pharmacy pure-plays
PharmEasy
Tata 1mg
Netmeds
Apollo 24/7
E-commerce marketplace
pharmacies
Amazon Pharmacy
Flipkart Health+
JioMart Health
Organized offline pharmacy
chains
Apollo Pharmacy
MedPlus
Wellness Forever
Guardian Pharmacy
Independent (unorganized)
pharmacies
Kishan Pharma
Arham Pharmacy
Pharmaceutical distributors &
wholesalers
Metro Drugs &
Pharma
Medreich
Zuventus
Amneal
Pharma-manufacturers’ D2C
channels
Pfizer India
(Wellness Store)
Dr. Reddy’s Direct
Divi’s Lab
Zandu (Dabur)
Telehealth & digital-health
platforms
Practo
Lybrate
DocsApp
mfine
Logistics & tech-service
providers
Delhivery
Ecom Express
Ekart
Rx prescription-drug sales (home-delivery)▶
OTC & health-wellness product sales▶
Subscription/membership fees▶
Teleconsultation & diagnostic tie-ups (referral
commissions)
▶
Commission on third-party pharmacy sellers (Rx & OTC)▶
Pay-per-click / display ad revenue▶
Logistics/shipping fees from sellers▶
Private-label margins▶
Rx prescription dispensing▶
OTC & FMCG health-care product sales▶
In-store basic diagnostics (BP, sugar tests)▶
Loyalty programs & subscription bundles▶
Rx & OTC sales▶
Consultation/dispensing fees (where applicable)▶
Point-of-care diagnostics (BP, glucose)▶
B2B sales margins to retailers▶
Credit-financing & trade-support fees▶
Logistics & warehousing charges▶
Distributor stocking/listing fees▶
Direct online & offline D2C Rx/OTC sales▶
Subscription-based chronic-care programs▶
Branded-generic & wellness product margins▶
Teleconsultation commissions from pharmacy orders▶
Digital-therapeutics & subscription fees▶
Co-promotion margins on medicine fulfilment▶
Third-party logistics fees (last-mile delivery)▶
Cold-chain & warehousing contracts▶
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13. Entity type Revenue Streams Players
ShadowfaxSaaS/platform subscription & transaction fees▶
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14. 05
Competitive Landscape

15. Competitive Landscape (1/3)
Competitive Landscape Overview
In India’s pharmacy market to 2025, online players PharmEasy, 1mg and Netmeds share a B2C canvas: home-delivery,
teleconsultation and discounts via app and web; target urban digital customers with loyalty schemes; earn commissions,
margins and subscriptions; leverage tech platform, data and logistics partnerships; costs focus on marketing and IT.
Offline chains Apollo Pharmacy and MedPlus follow an omni-channel model: in-store healthcare, OTC products and
diagnostics via retail outlets and online; serve mass-market segments with personalized service; generate product and
diagnostics revenues; rely on store network, staff and supplier alliances; incur real-estate, inventory and staffing costs.
Exhibit 5.1
Illustrative Market Shares of Key Players in India Online And Offline Pharmacy Retail Market
Note: These are illustrative representations and do not reflect actual data or real-world figures
Source: Ken Research Analysis
Note 1: The XX% in the exhibit represents the market share of each company.
Note 2: The exhibit serves as an illustration, with numbers currently masked.
Note 3: All revenue and �nancial numbers are for the current year.
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16. Competitive Landscape (2/3)
Exhibit 5.2
Illustrative Competition Matrix of India Online And Offline Pharmacy Retail Market
Major Players in India Online And O�ine Pharmacy Retail Market
Figure represents cumulative market share for only the product segment.:
Note: These are illustrative representations and do not re�ect actual data or real-world �gures
Large Players Medium Players Small Players
Source: Ken Research Analysis
Note 1: The XX% in the exhibit shows the market share of each company, which represents the company’s contribution to the total market.
Note 2: The exhibit serves as an illustration, with numbers currently masked.
Note 3: All revenue and �nancial numbers are for the current year.
Note 4: Enterprise size categories based on annual revenue in US$—Large > 1 Bn; Medium 100 Mn–1 Bn; Small < 100 Mn
India Online And O&#438093348972;ine Pharmacy
Retail Market: USD XX Bn
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17. Competitive Landscape (3/3)
Exhibit 5.3
Illustrative Cross Comparison of Key Players in India Online And Offline Pharmacy Retail Market
Company Headquarter
Market
share
Revenue
(USD Bn/
Mn)
Revenue
growth
rate
EBITDA
margin
Total
outlets
(online +
offline)
Inventory
turnover
ratio
Average
order
value
(USD)
Apollo
Pharmacy
Hyderabad,
India
High High Medium High High Medium Medium
PharmEasy
Mumbai,
India
Medium Medium High Low Medium High High
MedPlus
Hyderabad,
India
High High Medium Medium High Medium Low
Tata 1mg
Gurugram,
India
Medium Low High Low Low High Medium
Netmeds
Chennai,
India
Medium Low High Low Low High Medium
Wellness
Forever
Mumbai,
India
Low Low Low Medium Medium Medium Low
Guardian
Pharmacy
New Delhi,
India
Low Low Low Low Low Medium Low
Fortis
Healthworld
Gurugram,
India
Low Low Low Low Low Low Low
CareOnGo
New Delhi,
India
Low Low Low Low Low Low Low
HealthKart
Gurugram,
India
Low Low Low Low Low Low Low
Source: Ken Research Analysis
Note 1: The XX% and XX values in the exhibit represent placeholder data and will be replaced with actual figures in the final report.
Note 2: All revenue and financial numbers are for the current year.
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18. 06
Analyst Recommendation

19. Analyst Recommendation
Exhibit 6.1
Target Addressable India Online And Offline Pharmacy Retail Market Outlook To
2025
Source: Ken Research Analysis
Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in the final report.
Note 2: All revenue and financial numbers are for the current year.
TAM/SAM & SOM Analysis
TAM = USD XX Bn (Projected total India
pharmacy retail revenue, derived from
population and average per-capita medicine
expenditure.)
SAM = USD XX Bn (Organized pharmacy
market portion, determined through
channel penetration and urbanization
analysis.)
SOM = USD XX Bn (Realistic market
share target, based on current
operational footprint and brand
positioning.)
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20. 07
Ken Research O&#6684774;erings

21. How can we add value ?
Strategy & Transformation
▶Digital transformation ▶Portfolio & Growth strategy
Growth and Scale-Up
Expanding service o&#6684774;erings
▶Expansion of clinics and service
locations
▶Specialization in niche health
services
▶Strategic partnerships with
healthcare networks
Cost and Performance Excellence
Reduction in operational and
treatment costs
▶Cost optimization in
administrative processes
▶Streamlining patient
management systems
▶Optimizing scheduling and
resource management
Customer Loyalty and Experience
Patient engagement and
retention
▶Digital engagement with patients
▶Telemedicine and online
consultation
▶Personalization of patient care
Investment Advisory
▶Commercial due diligence
▶Target screening
Enablement and Implementation
▶Post-merger integration ▶Health service management
▶Integration of new technologies
Ken Research
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Patient Experience & Retention Operational Efficienc y Market Expansion & Growth
Cost & Revenue Optimization Quality & Compliance Te chnology & Digital
Integration
Board to Frontline KPI
Alignment
Our Solutions to Help Increase Stakeholder Value
Improve NPS, HCAHPS scores
with better care models.
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Use digital marketing to boost
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24. Research Methodology
1. Desk Research
Sources
Utilized industry reports,
government publications,
and online databases to
gather data on the India
online and offline pharmacy
retail market.
2. Expert Interviews
Conducted interviews with
industry experts and key
stakeholders to gain
insights and validate desk
research findings.
3. Sanity Check
Models
Applied a proxy model using
# users, frequency of
purchase, and average
spend to estimate the
addressable market, cross-
referenced with supply-side
data on player sizes and
revenues.
4. Forecasting
Modeling
Developed future market
forecasts using trend
analysis, growth rates, and
economic indicators to
project market evolution.
SAMPLE SIZE BY STAKEHOLDERS
By Stakeholders Number of Respondents
C Level Executive ~ Respondents
Operational/Regional Managers ~ Respondents
Business Development / Sales Manager ~ Respondents
Others -Key opinion leaders from Associations, Warehouses, and Manufacturing firms.
SAMPLE SIZE BY RESPONDENT CATEGORY IN PERCENTAGE (% )
C Level Executive - XX%
Operational/Regional
Managers - XX%
Business Development /
Sales Manager - XX%
Others - XX%
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