Indian Cinema and Popular Culture.......

Indian cinema, notably Bollywood, has played a significant role in shaping pop culture both within India and globally. Bollywood films are known for their vibrant storytelling, colorful visuals, catchy music, and dance sequences, which have contributed to the influence of Indian cinema on pop culture.

Bollywood movies often reflect and influence fashion trends, music preferences, and even language styles. Iconic dialogues, characters, and songs from Indian films often become part of popular discourse and are embraced by audiences worldwide. The global reach of Indian cinema has helped introduce elements of Indian culture, traditions, and values to diverse audiences, contributing to the integration of Indian pop culture into various societies.

Moreover, Indian cinema's impact extends beyond the confines of movies; it influences fashion, music, dance, and even social media trends, making it a significant contributor to the global entertainment landscape.

1. Indian Cinema and Pop culture Prepared by - Hina Parmar Smt. S. B. Gardi Department of English, Maharaja Krishnakumarsinhji Bhavnagar University

2. Personal Information Name - Hina Parmar Roll No - 10 Sem - 3 Enrollment no - 4069206420220021 Batch - 2022-24 Email - [email protected] Subject - Indian Cinema and Pop culture Paper code - 22410 Paper no - 205A Paper - Cultural Studies Submitted to - Smt. S. B. Gardi Department of English, Maharaja Krishnakumarsinhji Bhavnagar University

3. Points to ponder What is Popular Culture ? Definitions of Popular Cult ure Indian Cinema Popular Movies Item songs in Indian Popular Movies YouTube as popular culture in India Impact of OTT on traditional mode of entertainment Sports and Indian Culture in Popular Film Conclusion References

4. What is Popular Culture ? Popular culture (or "pop culture") refers in general to the traditions and material culture of a particular society. In the modern West, pop culture refers to cultural products such as music, art, literature, fashion, dance, film, cyberculture, television, and radio that are consumed by the majority of a society's population. Popular culture is those types of media that have mass accessibility and appeal. The term "popular culture" was coined in the mid-19th century, and it referred to the cultural traditions of the people, in contrast to the " official culture " of the state or governing classes. ( Crossman)

5. Definitions of Popular Culture In his wildly successful textbook "Cultural Theory and Popular Culture" (now in its 8th edition), British media specialist John Storey offers six different definitions of popular culture. Here are two definitions- Popular culture is simply culture that is widely favored or well-liked by many people: it has no negative connotations. Pop culture is negotiated: partly imposed on by the dominant classes, and partly resisted or changed by the subordinate classes. Dominants can create culture but the subordinates decide what they keep or discard. (Crossman)

6. Indian Cinema Indian mass-market movies are the most important way to communicate in Indian society. in 1913 with the movie "Raja Harish Chandra," cinema has been the most popular and most powerful way to communicate with people across India. Film: It was a silent movie and had a mythological background. Alam Ara was the first movie made by Indian cinema in 1931.This movie set the stage for the rest of Indian cinema. About 800 to 1000 movies are made in India every year, which is more than double the number of films Hollywood makes each year. A big part of the Indian movie industry is called "Bollywood." It mostly makes movies in Hindi, which is a language that people speak. It is based in Mumbai, which is now known as Bombay. (Ahemad)

7. ‹#› Popular Movies Rang De Basanti (2006) - Creating a Nationalism in Young People, by This movie was released on January 26, 2006, which happens to be India's Republic Day. It shows how history can be shown in modern choreography. Mother India (1957) - A Saga That Portrays The character Sacrificing Indian Mother , Mehboob Khan made a movie about a widow, played by Nargis, who was a mother of two who was struggling to raise her kids, Sunil Dutt and Rajendra Kumar, in the midst of poverty, ignorance, and grief. Taare Zameen Par (2007) - Appreciating Special Skills This movie is about dyslexia, and it was written by Amole Gupte and Deepa Bhatia. It was directed by the super-talented Ajay Devgan. Conclusions and Ideas for the Future The study shows how realistic movies influence and shape social morals and shape the society, but at the same time, they get input from the same people who watch them. They think and feel about social issues in our society based on how they're shown in system games. (Ahemad)

8. ‹#› Because of the demands of the format of radio or music television, for instance, most popular songs are three to five minutes, fitting into the format of the distribution system. An item number or an item song, in Indian Cinema, is a musical performance that has little to do with the film in which it appears, but is presented to showcase beautiful dancing women in very revealing clothes, to lend support to the marketability of the film. Item numbers are usually added to Indian movies in order to generate publicity by featuring them in the trailers. The Item number, which does not contribute any meaning to the plot of the film evidently, turns out to be an inevitable part of the films. (M.) Item songs in Indian Popular Movies

9. YOU CAN ALSO SPLIT YOUR CONTENT ‹#› YouTube as popular culture in India YouTube, launched in 2005, a video-sharing network owned by Google, has become an important element of Indian popular culture. YouTube has altered the way people consume, produce, and share videos, with over 2 billion logged-in monthly active users globally, generating a rich and diverse ecosystem of material that spans genres, languages, and cultures. YouTube has grown in popularity in India, becoming a source of entertainment, knowledge, and social connection for millions of users. Alternative to Traditional Media: YouTube offers a platform in addition to conventional media outlets like television and films. Users can access content on-demand without being constrained by geographical boundaries or planned programmes. The ability to select information in accordance with personal interests has drawn interest from the Indian public, particularly from the younger generation, which is increasingly abandoning traditional media consumption patterns.(Ghosh)

10. ‹#› Impact of OTT on traditional mode of entertainment Over the Top (OTT) platforms are one such medium that has gained the limelight the most. Social Distancing has led people to stay at home, where the only entertainment are these platforms such as Netflix, Prime, Hotstar, Voot, and many more. People spend most of their time now on these online streaming mediums, steering the downfall of televisions. Online platforms come up with different genres like action, horror, drama, thriller, and comedy. Youth uses more of these platforms to Binge Watch genres they prefer the most. Unfortunately, television fails to provide such perks to its viewers. Recently, Flipkart launched a Flipkart video, where the viewers can watch online for free. In the future, online platforms can be a platform through which content creators can grow and gain popularity and a great place to expand and gain expertise too. (Bohra)

11. ‹#› Sports and Indian Culture in Popular Film Lagaan - One of the most celebrated films about cricket is Lagaan. Set in colonial times (1893), Lagaan offers a small vignette of life under British rule. As villagers in Gujarat await the rains, District Collector Captain Andrew Russell, a capricious young colonial servant, demands double tax for the year. Iqbal - Iqbal brings the sport into contemporary times. It is the inspirational story of cricket-crazy Iqbal, a deaf-mute buffalo herder who practices bowling in the fields as his buffaloes graze. Bhaag Milkha Bhaag - Bhaag Milkha Bhaag (Run Milkha Run) is a biopic of India’s most famous Olympic runner, Milkha Singh. ( Kripalani)

12. ‹#› Conclusion Young people are the primary consumers and users who characterize the difference between dominant cultures, i.e., pop culture, and the decline of traditional culture. This is the reason that validates the information in the present,resulting in the creation of new cultural value in society. Young people are greatly influenced by foreign film and television productions and the variety of Enterprise shows. (Singh) Film, television, and new media have positive effects on the popular cultural perception of young people. (Singh) The case of item numbers is the same when considered its impact on the youth culture today. The youngsters of the day do internalise the codes of fashion and dressing of the Bollywood actresses and hold a sense of elitism on emulating the Bollywood dressing culture.(M.)

13. Ahemad, Irshad. “Social Impact of Cinema on Indian society: An Analysis from Reel to Real.” Journal of Emerging Technologies and Innovative Research (JETIR) , vol. 9, no. 2, 2022, p. 3. Bohra, Raghavi. “Impact of OTT on traditional mode of entertainment.” The Times of India , 30 November 2021, https://timesofindia.indiatimes.com/readersblog/raghavi/impact-of-ott-on-traditional-mode-of-entertainment-39292/. Accessed 23 October 2023. Crossman, Ashley. "Sociological Definition of Popular Culture." ThoughtCo, Feb. 16, 2021, https://www.thoughtco.com/popular-culture-definition-3026453 GHOSH, ABHIJIT. “Emergence of Content Creation on YouTube as a Pop Culture Phenomenon in India.” International Research Journal of Humanities and Interdisciplinary Studies (IRJHIS) , vol. 4, no. 6, 2023, p. 7. www.irjhis.com , https://doi-ds.org/doilink/06.2023-79187335/IRJHIS2306013. Kripalani, Coonoor. “Sports and Indian Culture in Popular Film.” Association for Asian Studies , vol. 21, no. -, 2016, -. Association for Asian Studies , https://www.asianstudies.org/publications/eaa/archives/sports-and-indian-culture-in-popular-film/. M., Saumi Mary. “Indian Cinema and Pop Culture.” Epitome Journals , vol. 2, no. 5, 2016, p. 9. Singh, Abhishek Kumar. “A Study of Popular Culture and its Impact on Youth’s Cultural Identity.” Creative Launcher , vol. 7, no. 6, 2022, p. 9. References

14. Thank You ‹#›