Indonesia Dairy Food Market Share Analysis – Sample Report | Ken Research

Analyze Market Share of leading players in Indonesia’s dairy food industry, covering multinationals and local brands across milk, cheese, butter, and yogurt segments.

1. Indonesia Dairy Food Market
Outlook To 2025
Yoghurt & Soul Milk Products coupled
with Cheese Segment to Drive Market
Growth
September 2025
Author: Aishwarya Kochhar, Deepanshu Arora and Jalaj Bhayana   |   Vertical: Food,
Beverage and Tobacco   |   Region: Asia
Shaped by Rising Disposable Incomes, Urbanization & Changing Diet Pa�erns, Health & Wellness Trends.

2. Table of Contents
1. Executive Summary
2. Market Overview
3. Market Segmentation of Indonesia Dairy Food, 2025
4. Industry Analysis
1
1.1 Executive Summary of Indonesia Dairy Food Market
2
2.1 Historical Market Volume (2010–2019)
2.2 Historical Market Revenue (2010–2019)
2.3 Forecast Market Volume & Revenue (2020–2025)
2.4 Compound Annual Growth Rate (CAGR) Analysis
3
3.1 Segmentation by Product Type: (Liquid Milk, Yogurt & Fermented Drinks, Cheese, Bu�er & Spreads)
3.2 Segmentation by Distribution Channel: (Traditional Trade, Modern Trade, HoReCa, E-Commerce & D2C)
3.3 Segmentation by Packaging Format: (Bo�le, Carton, Sachet/Pouch, Bag)
3.4 Segmentation by Consumer Age Group: (Infants, Children, Adults, Seniors)
3.5 Segmentation by Product Positioning: (Standard, Premium, Organic, Lactose-Free)
4
4.1 Growth Value Drivers
4.1.1 Rising Disposable Incomes
4.1.2 Urbanization & Changing Diet Pa�erns
4.1.3 Health & Wellness Trends
4.1.4 Government Nutrition Initiatives
4.1.5 Expansion of Cold-Chain Infrastructure
4.2 Industry Challenges
4.2.1 Domestic Supply Shortages & Import Dependency
4.2.2 Price Volatility of Raw Milk
4.2.3 Cold-Chain Limitations in Rural Areas
4.2.4 Regulatory Complexity & Compliance Costs
4.2.5 Competition from Plant-Based Alternatives
4.3 Opportunities
4.3.1 Functional & Forti�ed Dairy Products
4.3.2 Organic & Premium Segments
4.3.3 E-Commerce & Direct-to-Consumer Channels
4.3.4 Export Potential to Neighboring Markets
4.3.5 Product Innovation & Reformulation
4.4 Trends
4.4.1 Clean-Label & Natural Ingredients

3. 5. Value Chain and Industry Taxonomy
6. Regulatory Framework
7. Competitive Landscape of the Indonesia Dairy Food
8. Future Market Segmentation of Indonesia Dairy Food, 2030
9. Analyst Recommendations
10. Research Methodology
4.4.2 Sustainable Packaging Solutions
4.4.3 Personalized Nutrition & On-Demand Services
4.4.4 Digital Marketing & Direct Engagement
4.4.5 Strategic Collaborations & Joint Ventures
5
5.1 Value Chain Overview (Input Suppliers → Farming → Processing → Distribution → Consumption)
5.2 Upstream Segment (Feed & Fodder, Ca�le Breeding)
5.3 Midstream Segment (Milk Collection, Processing, Packaging)
5.4 Downstream Segment (Logistics, Retailers, End-Consumers)
5.5 Industry Taxonomy (NAICS Codes, HS Tari� Classi�cations, Domestic vs. Imported)
6
6.1 Food Safety & Quality Standards (BPOM, SNI, HACCP)
6.2 Labeling & Packaging Requirements
6.3 Import/Export Tari�s & Quotas
6.4 Subsidies & Producer Incentive Programs
6.5 Environmental & Animal Welfare Regulations
7
7.1 Major Companies Covered: (PT Danone Indonesia, Nestlé Indonesia, PT Frisian Flag Indonesia, PT Indolakto, PT
Ultrajaya Milk Industry & Trading Company, and Others)
7.2 Operational Parameters: (Company, Headquarter, Market Share (%), Annual Revenue (USD Mn), EBITDA Margin (%),
Return on Equity (%), and Others)
7.3 Financial Parameters: Market Shares, Revenues, and Pro�t Margins
8
8.1 Segmentation by Product Type: (Liquid Milk, Yogurt & Fermented Drinks, Cheese, Bu�er & Spreads)
8.2 Segmentation by Distribution Channel: (Traditional Trade, Modern Trade, HoReCa, E-Commerce & D2C)
8.3 Segmentation by Packaging Format: (Bo�le, Carton, Sachet/Pouch, Bag)
8.4 Segmentation by Consumer Age Group: (Infants, Children, Adults, Seniors)
8.5 Segmentation by Product Positioning: (Standard, Premium, Organic, Lactose-Free)
9
9.1 TAM/SAM/SOM Analysis
9.2 Strategic Positioning & Growth Strategies
9.3 Investment & Partnership Priorities
9.4 Risk Mitigation & Contingency Plans
9.5 Implementation Roadmap
10

4. 11. Disclaimer
12. Contact Us
10.1 Data Sources (Primary Interviews, Secondary Databases)
10.2 Market Estimation & Forecasting Techniques
10.3 Validation & Triangulation Approach
10.4 Assumptions & Limitations
10.5 Research Team Expertise
11
12

5. 01
Executive Summary

6. Executive Summary
Exhibit 1.1
Taxonomy & Market Size of Indonesia Dairy Food Market
Indonesia Dairy Food Market
(USD XX Bn)
By Product Type By Distribution Channel
Liquid Milk
XX%
Largest
segment, diverse
fat content and
processing types.
Full-fat
(XX%)
Low-fat
(XX%)
Skimmed
(XX%)
Yogurt &
Fermented Drinks
XX%
Fastest-growing,
diverse
presentation and
culture types.
Set-style
(XX%)
Stirred
(XX%)
Drinking
(XX%)
Cheese
XX%
Variety in type,
origin, and
packaging.
Natural
(XX%)
Processed
(XX%)
Local
(XX%)
Traditional Trade
XX%
Dominant
channel,
includes wet
markets and
mom-and-pop
shops.
Wet markets
(XX%)
Mom-and-pop
shops
(XX%)
Kiosks
(XX%)
Modern Trade
XX%
Rapid growth,
includes
hypermarkets
and
supermarkets.
Hypermarkets
(XX%)
Supermarkets
(XX%)
Convenience
Stores
(XX%)
HoReCa
XX%
Includes quick-
service and full-
service
restaurants.
Quick-service
restaurants
(XX%)
Full-service
restaurants
(XX%)
Hotel chains
(XX%)
By Packaging Format Bo�le Carton Sachet/Pouch Bag
By Consumer Age Group Infants Children Adults Seniors
By Product Positioning Standard Premium Organic Lactose-Free
Source: Ken Research Analysis
Note 1: Exhibits are illustrative; detailed numbers appear in the full report.
Note 2: XX% denotes CAGR.
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7. 02
Indonesia Dairy Food
Market Outlook

8. Indonesia Dairy Food Market Outlook
Indonesia Dairy Food Market Scenario
Indonesia’s dairy sector is expanding due to rising middle-class incomes, urbanization, and health consciousness. Driven
by fresh milk, UHT, yogurt, and cheese innovations, manufacturers invest in localized processing to improve supply
resilience and meet demand for premium products. Latest trends include fortified dairy, plant-based blends, and e-
commerce distribution, supported by government initiatives in livestock and cold-chain infrastructure. Key drivers over
the outlook period include rising per capita intake, retail modernization, digital marketing, and sustainability
commitments. Tailwinds from supportive regulations and foreign investment catalyze growth, while potential scenarios
include consolidation among local players and increased penetration of value-added products across markets.
Exhibit 2.1
Illustrative Indonesia Dairy Food Market Overview
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
2025 2030
By Product Type Liquid Milk Yogurt & Fermented Drinks Cheese
By Distribution Channel Traditional Trade Modern Trade HoReCa
Source: Ken Research Analysis
Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in the final report.
Note 2: All revenue and financial numbers are for current year and financial year, i.e., 2025 & 2030.
Note 3: XX% in the above exhibit denotes market size.
CAGR: XX%
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9. 03
Market Segmentation of
Indonesia Dairy Food
Market

10. Market Segmentation of Indonesia Dairy Food Market
Indonesia Dairy Food Market Segmentation
Indonesia’s dairy market is segmented By Product Type, By Distribution Channel, By Packaging Format and By Product Positioning.
Within By Product Type, Liquid Milk holds the largest share, while Yogurt & Fermented Drinks registers the highest CAGR. Under By
Distribution Channel, Modern Trade—led by Supermarkets and Hypermarkets—dominates, with E-Commerce & D2C growing fastest.
In By Packaging Format, Sachet/Pouch remains top volume driver, as Carton and Bo�le gain traction. Product Positioning sees
Premium and Organic o�erings expanding due to health awareness. Growth opportunities include forti�ed UHT milk and Probiotic
drinking yogurt. Recent developments feature forti�ed portfolio launches and online grocery partnerships.
Exhibit 3.1
Illustrative Market Segmentation of Indonesia Dairy Food Market
Bu�er & Spreads
XX%
Cheese
XX%
Yogurt &
Fermented Drinks
XX%
Liquid Milk
XX%
Skimmed
(XX%)
Low-fat
(XX%)
Full-fat
(XX%)
E-Commerce &
D2C
XX%
HoReCa
XX%
Modern Trade
XX%
Traditional Trade
XX%
Kiosks
(XX%)
Mom-and-pop
shops
(XX%)
Wet markets
(XX%)
Bag
XX%
Sachet/Pouch
XX%
Carton
XX%
Bo�le
XX%
Seniors
XX%
Adults
XX%
Children
XX%
Infants
XX%
Lactose-Free
XX%
Organic
XX%
Premium
XX%
Standard
XX%
By Product Type Liquid Milk By Distribution
Channel
Traditional
Trade
By Packaging
Format
By Consumer
Age Group
By Product
Positioning
Key Takeaways:
Source: Ken Research Analysis
Note 1: This exhibit serves as a visual representation. The �nal chart will include additional segments along with detailed statistics
in the �nal report.
Note 2: All revenue and �nancial numbers are for the current year.
Note 3: "XX%" in the above exhibit denotes market shares.
Liquid Milk holds the largest share in the market.
Yogurt & Fermented Drinks register the highest CAGR.
Modern Trade dominates the distribution channels.
E-Commerce & D2C is the fastest-growing channel.
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11. 04
Overview And Genesis Of
The Indonesia Dairy Food
Market

12. Overview And Genesis Of The Indonesia Dairy Food Market
Indonesia Dairy Food Market Ecosystem
Indonesia’s dairy ecosystem comprises large players like Frisian Flag, supporting integrated farm-to-shelf models: owned
farms, UHT milk, nationwide distribution, premium pricing. Medium enterprises such as Diamond and Indolakto leverage
contract farming, regional processing, private-label retail partnerships, cost-efficient operations, targeting mid-income
consumers. Small-scale cooperatives and dairies use cooperative milk aggregation, direct-to-consumer fresh and
fermented products, low-overhead logistics, community ties. Large firms generate branded consumer-goods revenues;
mediums focus on volume sales and B2B deals; smalls depend on local pricing and membership fees. Each model hinges on
quality control, cold-chain management, and rural network expansion through 2025.
Exhibit 4.1
Illustrative Ecosystem of Indonesia Dairy Food Market
Entity type Revenue Streams Players
Primary Producers (Milk Farms)
Smallholder dairy
farmers (≈700 K
households)
PT Greenfields
Indonesia
PT Sierad Produce
Feed & Input Suppliers
PT Japfa Comfeed
Tbk
PT Charoen
Pokphand Indonesia
PT Berdikari (IDP
subsidiary)
Processors & Manufacturers
Frisian Flag
Indonesia (Dutch
Lady)
PT Nestlé Indonesia
Ultra Jaya Milk
Industry
Cimory, Diamond
Cold Storage
Packaging & Equipment
Providers
Tetra Pak Indonesia
SIG Combibloc
KHS GmbH, GEA
Group
Cold Chain & Logistics
Providers
PT Djakarta Lloyd
Kuehne+Nagel
Indonesia
PT Frigoguna,
Samudera Indonesia
Importers & Exporters
PT Mitra Adijaya
PT Aneka Putra
PT Rajacomo
Retailers & E-commerce
Platforms
Indomaret, Alfamart
Transmart Carrefour,
Hypermart
Shopee, Tokopedia,
GrabMart,
HappyFresh
Regulatory & Industry Bodies
Ministry of
Agriculture
Raw milk sales▶
Livestock sales (calves, culls)▶
Government‐subsidy programs▶
Compound and forage feed sales▶
Veterinary medicines & services▶
Nutritional supplements▶
UHT, pasteurized & flavoured milk sales▶
Milk powder (infant, adult)▶
Fermented products (yogurt, cheese, butter, ice cream)▶
Sale of aseptic cartons, bottles, sachets▶
Filling & processing machinery▶
Refrigerated storage & warehousing fees▶
Temperature‐controlled transport & 3PL services▶
Import trading margins & handling fees▶
Export logistics & clearance fees▶
Retail mark-up on branded & private-label dairy▶
Listing & transaction commissions (online)▶
Licensing & inspection fees▶
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13. Entity type Revenue Streams Players
Ministry of Trade
(DG of Foreign Trade)
National Agency of
Drug & Food Control
(BPOM)
Indonesian Dairy
Cooperatives
Association (PDHIP)
Import/export duties & subsidies▶
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14. 05
Competitive Landscape

15. Competitive Landscape (1/3)
Competitive Landscape Overview
Key players include Frisian Flag, Greenfields, Diamond Fresh, Ultra Jaya and Nestlé Indonesia, each deploying tailored
business models. Frisian Flag partners local dairy cooperatives and invests in pasteurization to deliver fortified UHT milk,
distributed via modern retail and e-commerce, targeting children and families, with procurement and processing as major
costs and volume sales as primary revenue. Greenfields integrates farm-to-consumer supply chains for fresh chilled milk;
Diamond Fresh sources from cooperatives to serve urban markets; Ultra Jaya leverages multi-category distribution across
retail channels; Nestlé combines global R&D with local branding to offer premium and mass-market dairy, optimizing
scalable operations and channels.
Exhibit 5.1
Illustrative Market Shares of Key Players in Indonesia Dairy Food Market
Note: These are illustrative representations and do not reflect actual data or real-world figures
Source: Ken Research Analysis
Note 1: The XX% in the exhibit represents the market share of each company.
Note 2: The exhibit serves as an illustration, with numbers currently masked.
Note 3: All revenue and �nancial numbers are for the current year.
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16. Competitive Landscape (2/3)
Exhibit 5.2
Illustrative Competition Matrix of Indonesia Dairy Food Market
Major Players in Indonesia Dairy Food Market
Figure represents cumulative market share for only the product segment.:
Note: These are illustrative representations and do not re�ect actual data or real-world �gures
Large Players Medium Players Small Players
Source: Ken Research Analysis
Note 1: The XX% in the exhibit shows the market share of each company, which represents the company's contribution to the total market.
Note 2: The exhibit serves as an illustration, with numbers currently masked.
Note 3: All revenue and �nancial numbers are for the current year.
Note 4: Enterprise size categories based on annual revenue in US$—Large > 100 Mn; Medium 10 Mn–100 Mn; Small < 10 Mn.
Indonesia Dairy Food Market: USD
XX Bn
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17. Competitive Landscape (3/3)
Exhibit 5.3
Illustrative Cross Comparison of Key Players in Indonesia Dairy Food Market
Company Headquarter
Market
Share
(%)
Annual
Revenue
(USD
Mn)
EBITDA
Margin
(%)
Return
on
Equity
(%)
Production
Capacity
(Mn liters/
year)
Distribution
Network
Breadth
(number of
outlets)
R&D
Investment
(USD Mn)
PT Danone
Indonesia
Jakarta,
Indonesia
XX% XX XX% XX% XX XX XX
Nestlé
Indonesia
Jakarta,
Indonesia
XX% XX XX% XX% XX XX XX
PT Frisian
Flag
Indonesia
Jakarta,
Indonesia
XX% XX XX% XX% XX XX XX
PT Indolakto
Jakarta,
Indonesia
XX% XX XX% XX% XX XX XX
PT Ultrajaya
Milk
Industry &
Trading
Company
Bandung,
Indonesia
XX% XX XX% XX% XX XX XX
PT
Greenfields
Indonesia
Malang,
Indonesia
XX% XX XX% XX% XX XX XX
PT Yakult
Indonesia
Jakarta,
Indonesia
XX% XX XX% XX% XX XX XX
CIMORY
Bogor,
Indonesia
XX% XX XX% XX% XX XX XX
Morinaga
Indonesia
Jakarta,
Indonesia
XX% XX XX% XX% XX XX XX
PT Diamond
Cold
Storage
Jakarta,
Indonesia
XX% XX XX% XX% XX XX XX
Source: Ken Research Analysis
Note 1: The XX% and XX values in the exhibit represent placeholder data and will be replaced with actual figures in the final report.
Note 2: All revenue and financial numbers are for the current year.
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18. 06
Analyst Recommendation

19. Analyst Recommendation
Exhibit 6.1
Target Addressable Indonesia Dairy Food Market Outlook To 2025
Source: Ken Research Analysis
Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in the final report.
Note 2: All revenue and financial numbers are for the current year.
TAM/SAM & SOM Analysis
TAM = USD XX Bn (Derived from national per-
capita dairy consumption projections
multiplied by population growth by 2025.)
SAM = USD XX Bn (Based on targeted
liquid, powdered and value-added dairy
segments within urban and high-income
demographics.)
SOM = USD XX Bn (Reflects
achievable share given incumbent
competition, distribution
constraints and retailer penetration
by 2025.)
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20. 07
Ken Research O&#6684774;erings

21. How can we add value ?
Strategy & Transformation
▶Digital transformation ▶Portfolio & Growth strategy
Growth and Scale-Up
Product diversi&#6684777;cation and
innovation
▶Domestic and international
market expansion
▶New product lines and packaging
solutions
▶E-commerce and direct-to-
consumer (D2C) models
Brand partnerships and co-
manufacturing
Innovation in packaging and
sustainable sourcing
Cost and Performance Excellence
Reduction in production costs
▶Supply chain optimization
▶Resource and energy e&#6684774;iciency
▶Waste reduction and
sustainability initiatives
Customer Loyalty and Experience
Consumer engagement and
brand loyalty
▶Loyalty programs and customer
retention
▶Personalized marketing
strategies
Digital integration and customer
insights
Premium product o&#6684774;erings and
experiences
▶Customer feedback loops and
innovation
Investment Advisory
▶Commercial due diligence
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Enablement and Implementation
▶Post-merger integration ▶Process and operational
improvements
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support
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22. Ken Offerings
Product Innovation &
Development
Operational Efficiency Quality Control & Assurance
Supply Chain & Logistics Sustainability & Waste
Management
Technology & Automation
Cost Optimization &
Profitability
Market Expansion & Growth
Our Solutions to Help Increase Stakeholder Value
Increase new product
introductions & innovation speed.
➤
Maximize customer satisfaction
& market share for new product
lines.
➤
Enhance customization &
differentiation in product
offerings to cater to dietary
trends (e.g., plant based, gluten
free).
➤
Improve production line
efficiency & throughput.
➤
Reduce downtime & maintenance
costs through predictive
maintenance & automation.
➤
Enhance resource utilization
(e.g., raw materials, energy) to
minimize waste & optimize costs.
➤
Increase product consistency &
adherence to quality standards
(e.g., HACCP, ISO 22000).
➤
Reduce defects, contamination,
& recall incidents.
➤
Enhance real time monitoring of
food safety & compliance
regulations.
➤
Optimize supply chain
management & inventory control
to reduce stockouts and
overproduction.
➤
Maximize supply chain
transparency & traceability for
sourcing & food safety.
➤
Improve distribution efficiency
and minimize lead time to market.
➤
Reduce energy consumption &
carbon footprint in
manufacturing operations.
➤
Maximize waste reduction &
recycling rates in production
processes.
➤
Enhance sustainable sourcing of
ingredients and packaging
materials.
➤
Implement AI and machine
learning for demand forecasting
& production planning.
➤
Increase automation in food
packaging, labeling, & bottling
processes.
➤
Enhance IoT based systems for
real time monitoring & control of
production environments.
➤
Lower production costs through
resource optimization & lean
manufacturing.
➤
Maximize profitability through
efficient pricing strategies &
reduced wastage.
➤
Improve cost management &
margins on raw materials &
energy usage.
➤
Expand product distribution
channels into new geographic
regions & retail formats.
➤
Increase market penetration for
organic, healthy, & specialty food
products.
➤
Grow partnerships with
foodservice providers & large
retailers for wider reach.
➤
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24. Research Methodology
1. Desk Research
Sources
Utilized industry reports,
government publications,
and market databases to
gather data on the
Indonesia Dairy Food
Market, including market
trends, consumer
preferences, and
competitive landscape.
2. Expert Interviews
Conducted interviews with
industry experts, including
dairy producers,
distributors, and market
analysts, to gain insights
into market dynamics and
validate desk research
findings.
3. Sanity Check
Models
Applied a proxy model using
the number of consumers,
frequency of dairy product
purchases, and average
spend to estimate the
addressable market size,
cross-referenced with
supply-side data on the
number of dairy producers
and their revenue.
4. Forecasting
Modeling
Developed future market
forecasts using time-series
analysis and regression
models, incorporating
economic indicators,
consumer trends, and
historical market data to
predict growth in the
Indonesia Dairy Food
Market.
SAMPLE SIZE BY STAKEHOLDERS
By Stakeholders Number of Respondents
C Level Executive ~ Respondents
Operational/Regional Managers ~ Respondents
Business Development / Sales Manager ~ Respondents
Others -Key opinion leaders from Associations, Warehouses, and Manufacturing firms.
SAMPLE SIZE BY RESPONDENT CATEGORY IN PERCENTAGE (% )
C Level Executive - XX%
Operational/Regional
Managers - XX%
Business Development /
Sales Manager - XX%
Others - XX%
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28. CATEGORIES
AGRICULTURE AND ANIMAL CARE
▶Agriculture Equipment
▶Animal Care
▶Crop Protection
▶Farming
▶Seed
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AUTOMOTIVE, TRANSPORTATION AND
WAREHOUSING
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29. CATEGORIES
EDUCATION AND RECRUITMENT
▶Education
▶Recruitment
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FOOD, BEVERAGE AND TOBACCO
▶Alcoholic Beverages
▶Dairy Products
▶Food Services
▶General Food
▶Non Alcoholic Beverages
▶Tobacco Products
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MEDIA AND ENTERTAINMENT
▶Advertising
▶Films and Animation
▶Gaming and Gambling
▶
Information Services, Newspaper and
Magazines
▶Tourism
▶TV, Radio and Broadcasting
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▶Construction Materials
▶Industrial Engineering
▶Infrastructure
▶Machinery and Parts
▶Other Manufacturing Activities
▶Real Estate
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CONSUMER PRODUCTS AND RETAIL
MARKET
▶Baby Care
▶Consumer Electronics
▶Consumer Services
▶Cosmetics and Personal Care
▶Home and O&#6684774;ice Furnishings
▶Luxury Goods
▶Sports Equipment
▶Textile, Apparel and Footwear
▶Wholesale and Retail
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31. CONTACT US
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