Influencer Marketing and Affiliate Programs

Ganrate the Summer

1. Government P.G. College Musafirkhana, Amethi
Department Of Commerce

NOTICE
Date: 01/09/2025

Subject: Project Presentation on Digital Marketing and E-Commerce
All M. Com 1st Semester students are hereby informed that a project presentation on “Digital Marketing and E-Commerce” has been scheduled as part of
the curriculum. Students are required to prepare and submit both hard copy and soft copy of their projects.
Course Title: Project Presentation on Digital Marketing and E-Commerce
Topics for Project Presentation:
1. Introduction to Digital Marketing - (Roll No. 1- 5)
2. Social Media Marketing Strategies- (Roll No. 6 – 10)
3. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)- (Roll No. 11- 15)
4. Content Marketing Trends - (Roll No. 16- 20)
5. Email Marketing Campaigns - (Roll No. 21- 25)
6. E-Commerce Platforms and Technologies- (Roll No. 26- 30)
7. Mobile Marketing and App-Based Commerce- (Roll NO. 31-35)
8. Influencer Marketing and Affiliate Programs- (Roll No. 36 - 40)
9. Analytics and Data-Driven Marketing (Roll No. 41- 45)
10. Future Trends in Digital Marketing and E-Commerce- (Roll No. 46 – 50)
Project Preparation Guidelines:
1. Hard Copy Preparation:
• Project report should be typed on A4 size sheets using Times New Roman, 12 pt, 1.5 line spacing.
• Include the following sections:
1. Title Page (Project title, student name, roll number, course, semester, college name)
2. Acknowledgment
3. Index/Table of Contents
4. Introduction & Objectives
5. Topics Covered
6. Analysis, Case Studies, and Examples
7. Conclusion
8. References/Bibliography
• Minimum 20–25 pages excluding annexures.
• Use charts, diagrams, and tables to make the report visually appealing.

2. 2. Soft Copy Preparation:
• Prepare MS PowerPoint or PDF format for presentation.
• Maximum 15 slides covering:
o Title & Objectives
o Main Topics & Subtopics
o Trends, Statistics, Case Studies
o Conclusion & Key Takeaways
• Ensure graphics, charts, and images are clear and relevant.
• Save the file as: YourName_MCOM1SEM_DigitalMarketing.pdf
3. Presentation Guidelines:
• Presentation duration: 8–10 minutes per student.
• Be ready to answer questions from faculty.
• Use visual aids and keep text concise.
• Maintain professional dress code and polite demeanour.
Submission Deadline:
• Hard Copy: Submit to the department
• Soft Copy: Upload on the college portal/email to [email/portal link]
Evaluation Criteria:
1. Content accuracy and relevance – 40%
2. Presentation style and creativity – 20%
3. Analysis and practical insights – 20%
4. Adherence to guidelines – 10%
5. Response to questions – 10%





DR. NEELAM MAURYA

DEPARTMENT OF COMMERCE