informations on the body shop and its details pptx

information on the body shop and its details

1. The Body Shop YOUR BODY IS YOURS FOR LIFE. IT WORKS HARD FOR YOU. SO, TAKE CARE OF IT. www.thebodyshop.in

2. Founded: 1976 by Anita Roddick in Brighton, England Core Business: Retailing of body care, skincare, and cosmetics products Mission: To be a global leader in ethical and sustainable beauty Vision: We exist to fight for a fairer, more beautiful world. About Us

3. Strong Brand Image: Associated with ethics, sustainability, and natural ingredients. This resonates with eco-conscious consumers and creates a strong customer base. Extensive Retail Network: Global presence with a wide reach, allowing for efficient distribution and customer access. Product Innovation: Focus on natural ingredients and ethical sourcing, leading to unique and appealing product offerings. Strong Brand Reputation: Long-standing reputation for sustainability and ethics attracts loyal customers. VRIO Analysis: Valuable

4. VRIO Analysis: Rare Unique Brand Positioning: Strong ethical and sustainable stance differentiates The Body Shop from competitors in the beauty industry. Strong Global Presence: Extensive retail network provides widespread reach and market penetration. Commitment to Cruelty-Free Products: Distinct in a market where not all competitors are fully committed. The Body Shop: Rare Resources and Capabilities

5. VRIO Analysis: Inimitable Strong Brand Reputation: Built over decades, The Body Shop's reputation for ethics and sustainability is deeply ingrained in consumer minds and difficult to replicate. Complex Supply Chain: The company's network of suppliers and fair trade partnerships is intricate and challenging to imitate. Organizational Culture: The Body Shop's strong emphasis on ethics, sustainability, and employee well-being creates a unique organizational culture that is difficult to copy. Sustainable Packaging: Achievable by others, but The Body Shop’s early adoption gives a competitive edge.

6. VRIO Analysis: Organized Effective Organizational Structure: The company's structure aligns with its ethical and sustainable mission, fostering a culture of responsibility and innovation. Global Presence: Effective distribution network to leverage global opportunities. Talent Management: The company invests in employee development and maintains a skilled workforce to drive innovation and customer satisfaction. Efficient Operations: The Body Shop has optimized its supply chain and operations to support its business model and customer focus.