Innocentive @ Crowd15

Mass attacking problems with challenge driven innovation bt Steven Drew from Innocentive

1. Mass Attacking Problems
Challenge Driven Innovation
Steven Drew

2. © 2013 InnoCentive, Inc. All Rights Reserved. 2
Better connected now than ever before

3. © 2012 InnoCentive, Inc. All Rights Reserved.
Conventional
Innovation
Challenge Driven
Innovation
Objectives Steer
Internal Innovation
Teams
Frame and Structure:
•Stage Gate Innovation
•Monolithic Structures
•Employ or Contract for
Resources
Economics:
•Fixed Costs
•Pay for Success & Failure
Weaknesses:
•Lack of diversity
•Difficult to Adapt
Problems Engage a
Global Ecosystem of
Innovators
Frame and Structure:
•Distribute or Broadcast
needs
•Challenges
Economics:
•Variable Costs
•Pay for Performance
Opportunities:
•On-demand Talent
•Compression
•Agility and Speed
The Future of Work:
Conventional Labourto Crowd Labour

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The Challenge?
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An Open innovation tool
Ask for an impactful solution, an idea or an insight
to a problem/opportunity
Incentivize contributions from the crowd by offering
awards -$1,000 to $1,000,000

5. © 2013 InnoCentive, Inc. All Rights Reserved.
InnoCentiveenables the Solving of Problems
Solvers areReady & Waiting
•Right Now
Open to Anyone: Please Join!!
•A big crowd of individual, diverse
and creative Solvers (hundreds of
thousands)
•Challenge Driven Innovation –a
controlled, private and secure
process –because Seeking
Companies are often interested in
the Intellectual Property Rights(IPR)
•Snowball Effect
Life Sciences
Chemistry
Physical Sciences
Engineering & Design
Math & Statistics
Business &
Entrepreneurship
Requests for Partners
and Suppliers
Food & Agri-sciences
Computer Science &
Information Tech.
Domains &
Experience
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Innocentive.com
Website for crowdsourcing needs & problems to Solvers-
they compete to provide novel ideas and solutions

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Diversity –350,000 registered Solvers
growing at 2,000 to 3,000 per month
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Experience of Active SolversRegion
Percent of
Solvers
North America 37%
APAC 33%
EMEA 27%
South America 3% PROMOTION: another 15 Million globally spread unique
visitors per month
Solvers
Located across
200 Countries

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Engaging the Long Tail to Generate Novel Ideas and Solve Problems
Diversity is King
Fit to Problem
The Long Tail
of Possible Solutions
People You Employ
Universe of Potential Problem Solvers
Diverse Global Resources You Don’t Know and Would
Have a Hard Time Reaching On Your Own
•Retired In-Field Experts
•Experts in Parallel Fields
•Gifted Amateurs
•Garage Tinkerers
•etc.
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People You Don’t Employ But With Whom You Share Common DNA (e.g.,
Partners, Suppliers, Your Community or Members)

8. © 2012 InnoCentive, Inc. All Rights Reserved.

9. © 2012 InnoCentive, Inc. All Rights Reserved.

10. © 2013 InnoCentive, Inc. All Rights Reserved.
Keeping Food Fresh
in Space
Award: $15,000
Coordination of
Sensor Swarms
Award: $20,000
Data-Driven
Forecasting of
Solar Events
Award: $30,000
Augmenting the
Exercise Experience
with A/V Inputs
Award: $20,000
‘I would like to be an Astronaut’
Medical
Consumables
Tracking
Award: $15,000
Simple Microgravity
Laundry System
Award: $25,000
Mechanism for a
Compact Aerobic
and Resistive
Exercise Device
Award: $20,000
…Fast & Cost
Effective
•100% Success Rate

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Solver Diversity –NASA’s Mass Attack
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12. © 2013 InnoCentive, Inc. All Rights Reserved.
Good Causes
90 Solutions for the 2013 Challenge
Winner: Baby breathing device, reducing cost from $6,000 to $400–will save 180,000 lives. Such a good solution
it was awarded $400,000 rather than intended the $250,000 maximum!
Plus Muso–a community system for early identification of symptoms
And Microclinic–a mobile health management system

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White House
Blog: Vehicle
Stopper

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Next Generation Queue Design and Model
AWARD: $15,000 | STATUS: Under Evaluation | ACTIVE SOLVERS: 5533 | POSTED: July 15,2014

TSA Pre✓™ provides a quicker transit through the airport security screening as TSA Pre✓™
passengers do not require the removal of shoes, 3-1-1 compliant liquids, jacket, belt and may
keep their laptop in bag for screening.
TSA is looking for the Next Generation Checkpoint Queue Design Model to apply a scientific and
simulation modeling approach to meet queue design and configuration needs of the dynamic
security screening environment with TSA Pre✓™.
This is an Ideation Challenge
Going Viral
but..

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Happy to help…
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