Innovation and Creativity - Project Brief

Innovation and Creativity

1. SM9713: Innovation & Creativity Project Brief Dr Rebecca Prescott

2. Slide deck and Pitch – Informs your Project Report and your Reflection which is worth 100% of your overall grade

3. Project Brief: Location High Level Parade, Gateshead Located in the North East of England, UK

4. Project Brief: Location Riverside Park, Gateshead Located in the North East of England, UK

5. Project Brief: Task Your Creative Consultancy Firm has been tasked to work in partnership with Gateshead Council and Network Rail (now Arch Company) to deliver a design-led strategy to activate disused spaces across Gateshead for creative uses and provide business incubation opportunities. The space in question is Arch 14, High Level Parade, Gateshead, NE8 2AJ The space is considered suitable for retail/office however, Arch Co are willing to consider any suitable alternative uses, subject to planning approval

6. What ’ s the Idea? One line description Why is it important? What ’ s the impact? What value does it add? So what? What happens if you don ’ t do it? Who/ What is it for? How will they know? What are the benefits? Articulating your Idea How will we know if it ’ s working? What will success look/ feel like? What are the milestones? Why are you the best people to do it? Who else is doing it? If no one why not? What will it cost? Money, People, Time?

7. Your pitch should not exceed 10 mins Are you going to start with research? Or ideas? We have the entire seminar in Week 6 to work on this. Any questions in the meantime just ask Remember…