Inspirational Icon To Look For In 2025.pdf

Discover the Inspirational Icon to Look for in 2025. Explore their achievements, influence, and why they are shaping trends and inspiring millions this year.

1. Pinakatt

‘A GLOBAL MARKETING LEADER REDEFINING GROWTH
‘THROUGH CURIOSITY, DATA, AND HUMAN CONNECTION.
woe insightssuccessmagatine.com

2. CHIEF GUEST

Dr. Bu Abdullah
Chairman 3
Bu Abdullah Group 4 Fa

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redia.com

3. Canoe FUN

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PARVEEN SATA

insghrseucedss won A SITEX

gaines Partner

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5. Ge

Managing Editor

Celebrating the Icons
Who Inspire Change
in 2025

sory ra ir emcgen a sce ow individuals se
ours na oly ape bu ab redchne what ead,
prpons, an rnlionse mean in the modern work: Ax we
Step furor into 2025, a year marked by rapid novation und
hifi global paradigns ou latest edition of Insights Success
lies, Inspirational fon to Look for in 2025, cleats those
who colin lad with slic, vistos, and hear.

Among thom, Elena Pinakat stands out as a beacon of purpose
‘riven leadership. Her story embodies the spit of empowerment
‘and rational tis dition sos lo highligh. With
ser root in excellence and guided by empaty, Elena
caches howe tres influence stems nol om erg but om
tho bay ouphil hor, pi chang, and lead wi
unsavering integriy Hor approach to eadrsip transcends
boundaries bridging inonaion wih compassion, le) with
mani and anton vih purpose.

This dition is more than abut reminder hat inspiration
is no found in perfction but in perseverance. Each featured
Tender ets the courage to dream dire. 1 challenge the
‘ondiary and to use th succes a a platform for meaning
impact ina wold increasingly defined by uncertainty, thor
orcs remind us that i pal, von, and rooms that
shape te leaders of tomorrow.

‘As you tem he pages ofthis special mu, may Elona Pink's
Journey, and hone of her ello honoree, ige a rence
Of purpose in you Lt tei stores serve proof tat len
nol just about achieving milestones, bu about spring hes fo
believe that they can Io.

Happy Reading!

6. CONTENTS

THE SIGNATURE STORY

Anne and Don Lakmanaarachchi

Decoding Nature's Intelligence and
the Living Science Behind PhytoAR's Vision

INDUSTRY IN:
Overcoming Resistance
Change Management in Global Marketing Transformation

Navigating Uncertainty
osa

8. Editor-in-Chief.
Managing Editor

Executive Editor

Visualizer

Art & Design Head

Co-designer

Business Development Manager
Marketing Manager

Business Development Executives
Digital Marketing Manager
Technical Head

Research Analyst

Circulation Manager

Ed

Merry D'Souza
‘Alay Brown

Eva Miller

Michael Warner

Donna Claus.

Yasmin Nasser

Sherin Rodricks

Jenny Jordan

Reem Almosoud, Sheldon Miller
Isabel Bornes

Phil Simon

Helena Smith

Finn Wilson

Follow us on: D wornlocbook.confinsghtenccas/ (9) wrex.con/inightsuccess
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9. ~

“endava

REIMAGINING THE
RELATIONSHIP BETWEEN
PEOPLE & TECHNOLOGY

Vi are a lag next-generation technology senices provider and es
accelerate daruplen y dalvering rapid colon to ertrprsts. We aia
Sur chants In Anding neu ways o erat ut tel customers and uses,
eating them io become more engaging, responsive and efficient.

Using Distributed Enterprise Agile at scale, we cofeberate th our
‘ens, seamissyirtgaing with her lesms, amaheng Seaton and

ou engineering experts o delve erterp’se itor’ capable ch
Ranging milo o transaction per day.

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10. Elena

Pinakatt

A Global Marketing Leader Redefining Growth
Through Curiosity, Data, and Human Connection.

INSPIRATIONAL IGAN TA LANK FAR IN 2025

12. CR
2 iy qu |

13. est leaders don't just climb Ladder. They
am new landscape, testing themselves in
ferent envronment nd reming shape
more agil, and beter prepared for wha’ next. Elena
Pinakat embodies hat philosophy. A global marketing
executive who spent two decades at The Cocs.Colo
Company shaping io dollar brands, she has since
stepped delierwely ino new spaces tarps, advise,
Al and entrepreneur ventures to broaden her rango

“The resulta Inder Auen in both comporte scale and
stomp speed, equally at home navigating complex
systems or building growth engines for scratch, And as
companies ice unprecedented pressure to transform, this
ua perspective hs never boon more value

A Career Built on Transformation

For 20 years Pinaat built her caera The Coca-Cola
‚Company; rising through cadrship roles in brand
management, busines strategy; and analytics. Sho
launched Coke Zero in Germany to double digit growth,
esta a tugging global juice portfolio, und ern
‘he company’ fis loba marketing and sion
platform — a system that reine decision making
cross 200 market

“ve always bon dawn © moments of transformation
‘hose inecion points when the future int fly clear,
but the potential impacts enormous,” se sys: "That's
whore fel cn bring the most cri; unlock teams,
and rt growth that lass"

ec leadership was never just about results on oper Te
‘was about building teams arose 30 counts, ming
people behind bod states, and cultivating the rust

A Global Perspective

‘ora in Germany, Pnakat's worldview bas ben shaped
by living and working across tre cotinents. She
Studied marketing communications in London ened her
MBA in New York lived in Singapore and now call
Anita home wit her husband, two children, anda lively
housshold of pts

“Every move brondened my perspective — corals,
personaly professional." she eflcs. “I aught me
hoy to ist bete, pt faster, and se pattern hers
night miss”

‘That global Aueney became an asset incorporate
leadership, wher se ofen ridged market, teams, nd
clues I also grounds her day a he vies companies
‘perating in increscingy nereonneced and unpredictable

‘Stepping Out — And Stepping Back Stronger

In 2024, fer two decades inside one ofthe word's most
iconic companies, Pinakatı id something few senior
‘executives dore: she stepped away. She elle it her "me
‘of exploration,” using the ine to travel Southeast Asia with
er family dream seeded during sabbatical in
Combos a decade air - nd to ret decply on her
ext chop.

‘What emerged was clear I'm enersied by transformation.
by lying teams unlock ther potential, and by signing
marketing to al business cutomes,” she explains

Instead of kaping straight into another corporate oe, she
designed a ponfoli carer test how hor expertise
trans across ensironments, She became factional
(CMO of SprkyAl!- a generative Al startup applying
‘chavioral cien to marketing: she founded Monoceros
Marketing, advising scaling companies; and she fed the
‘marketing advisory pretce at WITH, guiding exscutives
¡rough complex tanstormatons,

“1 wast bout leaving corporate behind," she caries It
‘wat bout widening my lens, {ranted to understand he
ace of startups, the breadth of advisory: he edge OA
and ring those insights bak ito how lea”

Lessons From Corporate and Startups

Her time in startups and advisory eifored what she
already suspected bth corporate and stato worlds have
regis and bling pots.

Corporate brings sie, resources and ystems that deliver
results consisten But it can alo rente complet that
sows innovation or disconnects strategy fom execution
Startups bring sped, proximity 10 the produ, and mission:
déve focus But the ofen struggle with smcture ocu,
‘or long-term planning”

Her ae strength is navigating both — and taking the best
fiom exch. "aim 10 bring structure without bureaucracy
speed without chs, and vision without losing sight of
exeouton,"she say,

Com 3

16. sa persposiv sharpened by her time in Al stars and
serprate Doawoms alike and one that makes be
aniuely equipped to gue organiza

indoction pins,

AMantra for Growth

For emerging leaders, Pinskat oes this advice “Stop

measuring succes by Bow at you get promo Careers
ernst athe mos meaning growth ln comes

from the chapters tht den it neatly on

roles tat tech you. Seek leaders who challenge and

suppor you. Invest neal eationships. And above all ead

SA eg"

A a philosophy tat hs guided er own joumey «rom
corporat gat to startup advisor and beck toward the ne

Ready for What's Next

Pinakat intentional exploration wasn't about steppin
ook twat shoot stepping ot, randening perspective,
md sherpeing her edge a leader Today. he umiquely
positoned: et inthe scale of compare, the speed of
ars, the breath of advisory, andthe possibilities oF AL

next generation of leadership demande.

dé

The right leadership, at the right
moment, unlocks outsized growth.

‘+ Drove digital transformation by Building the
fit global
Spanning 200 makes

+ Lancet Coke Zero with revord-beaking
grow

+ Revitalized the SI7B flee portfolio, shin.
itt probe prow
66

Ive always been drawn to
infection points — where the

future isn't fully clear, but the
potential is enormous.

17. A

Perspective

Raised in Germany; educated in London and New York, and
trough oles acres Europe, Ani, and Noth
America, Pinakat bing cultural fuency to er leadership,

sé

Every move taught me to adapt
faster, listen more deeply, and
see pattems others might miss.

„

Stepping Out — and Back Stronger

An 2024, Pasha id whot few senor eecuises dare he
Seppe away fom corporate fe She calle hr "time of
exploration” — traveling Southeast As wi hr fan

reletng a het next choper and ts her expertise in

Her Portfolio of Roles

+ Founder, Monaceros Marken

ad of Marketing Advisor
WITH — guiding exec

It wasn't about leaving
corporate behind,” she says. “It
was about widening my lens —

understanding the speed of
startups, the breadth of
advisory, and the edge of Al.

„

Lessons From Hoth Worlds

butslower

Corporat: sale, resources, global systems

lacking structure

Pinshat

ges both,

| aim to bring structure without
bureaucracy, speed without
chaos, and vision without losing
sight of execution.

mn

An Evolving Leadership Philosophy

Eater inher care, Pnaka el nto the “always on“ ap,
waking a am. o gt ahead. Breaking that cycle shied
her approach

+ From hours to values
with what marr most?”

ow ak: is his aligned

+ From perfection to agit — So
enough 1 move car and adjust

+ From management to empanerm
Leader is about clarity and trast.

CE

18. "Building With People, For People

Al the lat of hr leadership i belie in poop

0

Im most fulflled when Im
building high-performing teams
and creating environments

where people feel safe to take
smart risks.

The way we live is part of
how we lead.

The Future of Growth

Pinakat ses the fre of marketing shaped by tros

forse
1. AUX Analytics — speed ation
2. Behavioral Science insight

3. Trust

Ah cars and markets

19. “A Mantra for Leaders
er advice for aspiring leaders:

+ Stop measuring succescby promotions alone

+ Say yesto serch opportunites
Seek leaders who challenge and support,
2 Invest in res relationships

Lead with integrity

Careers aren't ladders anymore
— they're landscapes. The
chapters that look nonlinear
are often the ones that
Prepare you best for the future.

D

Ready for What's Next

Paka’ joumey is es about step away, an
about stepping fosa. Wit experience sparing
<orporat se, startup git, advisory beat, a AL

‘ei miquey prepared for argnizations
raving tesoros >

Technology is powerful, but it isn't
enough. Trust and empathy will

define the next wave of growth.

Cors 6

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Saudi Health Information
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Enabling Healthcare With Quality
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22. CHANGE MANAGEMENT IN

TRANSFORMATION

23. In multinational companies, remember ha diferent
cultures sce things dire What works with one
‘marking tam might not work with another. You will ced
Lo dé your plan lo diferen local conditions, whic
Keeping your brands imap the arc everywhere

Aso, grant local cams a degre of autonomy to come up
‘wth ideas within boundaics. This iterection af global
¡danes and locals how change groms nd tests,

Sharing: The Link Between Ideas a

Actions

A bugs res global marking enges Falete ie
poor communication between the comparte office and the
local office. The ca Ind to misundoranding,
fragmentation, and objectives that are not aligned

Change management paces a strong focus on transparency
pe, mecinez, sd collaboration platform xo
everyone can say informed and engaged Announce the
‘hangs, bat dot ave there. Keep ongoing, tk shout
Progress, share triumpbs, and tackle cx openly.

‘Share storie, oo. Real Bie examples of succes much aa
ele cur sytem or ad copy hat ses data

ich — help employees sc the deservingness af he
changes

Tech as un Aid, Not a Controller

si ar that marketing changes today sat with
technology Al, customer systems, and how to reach
people onal heir devices But schnalogy e supposed to
cp site the change, not dive ie youre not
centering the people valved ind, Ihese tools wl cau
probleme and wate money.

Change management is implementing now technology in a
‘oughta way with taining roles, and ect

loops el groupe move cy rom the old marketing
mes to the now data-driven once thal are need ody

Respect Culture and Keep Things Consistent

Global marketing that changes a about ding that
balancing ac keeping your brand consistorio ill
Being relevant to diferent local marke An advertisement
that works wel in one country may rot work well
scher at ot s good hati exceeds eal ture.

Change management bridge this gap by opening tas to
‘dhe culture Training and team or enable proue to
‘hare eae and cam from cach other, 0th local
smarking wi be abeto

Measuring Success and Staying on Track

Change never stops. Afler making changes to global
smarking, sch up rays lo mess how things ae ping,
‘Tie could incl looking at customer, mean brand,
tracking how well ads arc being converted, of socing how
“employees ar using the new systems

Change management ips rg the development of
hack merhanime Replay choking in, ven,
landrevcwine hop he hang on ck nd led wi
Henn gas. Rand cam hat cca fw ans o
esp things moving

Establishing a Culture of Flexibility

How receptive an organization so change is key to
‘changing ts global markting. Change management makes
"hie posible by teaching the alos of lesming and beng
able Ian age whee customer tastes can change nthe
ink of an eye, roupe that can shift gear rap il be
the one that make it

lis corporations tht sce change a he norm that
became force toe reckoned ith: They erate acuta
where poop are able to lear, new ide an emerge, and
‘belo re sn a chances to pro

Conexion

Global marketing improvement and chango management
ar complementary Onc involves the people who a
involved init, while th thor improves the process of
saving: They een ane aan ding Boh

“The companies hat will succeed as nine gone willbe
the ones that embrace change asthe natural order of
sadvancement. With comprehension, direction, and
porn, change minapemen bing worldwide marketing
shane ito reais =

Come 5

24. Navigating Uncertainty

LEADERSHIP

IN THE AND
OGG A [ DIGITAL
/ TRANSFORMATION

25. lt stare with eshping the way led Functions
Digital leaders rete open systems that pve people
freedom instead of ears athe op diet hers They
alan spend où laring

By king now dene othe company’ goals, leaders bring,
shout changes postive and ling I not jus the upgrade
of echnology at helping people pro

‘With modem toch comes the responsiiliy to do what’

sight. Applying A
account: So, bing ethical is paramount

she eas of privacy, famosa

Lenore shold ensure da gathered and iz
mc and safeguard fairest the manner Al makes
decision. Lender shouldbe technology Irate and
‘ical emphasizing il

‘Wir ess aie ico epi ley ei
et Being tical provider à busine with an advantage

toy
Empomering People wth Technology
À common elisa digital transformation is tht i's

shout automation of people But he greatest chang,
empower people a improve thir work.

Laden ses Al aca collaborator They use dat to oat
people to make beter choice, utomatin o do away with
‘one work, and platform o make working together

aie This empowers employees o ¡morts think
miel nd build ratonshipe which are accent
geal,

Laden: we technology as tbl to empower poop
civerboter sue

‘The Future: Tech und Hamanky

“The fur for des who bth know toh and poop
Axcmerpng digital transformations come, Laden will
veto kocp lemming, be euros, he courageous, and care
aboat ether poop

They nod he smart shout now technology ad ale
sont about what makes people ick. Te leader w
Fri the two il ud companies dat suze aa now

‘worl. To be a leader in an Al word snot to have all he
awe. cto ak gt quen, cat rod
ake pe dei detest

“Te digital ge demanda oman and tocas lar.
Long diver me Long bom mot og agi
compassion, and knowing what ight

‘Aste world being reshape by A great ender wil
poor over the machines nd noice what humane ca de
Beat trac leadership even in dial em always dee
swith people 5

Cons da

26. ACCELERATING MOROCCO'S
TRANSFORMATION IN ADVANCED
MANUFACTURING & FUTURE MOBILITY

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