Integrated Marketing Communications

The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.

1. Prepared By Nijaz N

2. Marketing Communications Communications Platforms Advertising any paid form of non-personal presentation by a sponsor Sales Promotion personal presentations by a firm’s sales force Public relations short term incentives to encourage sales Direct marketing building good relations with various publics Personal selling short term incentives to encourage sales 2 Marketing Communication Mix Marketing Communication Tools

3. The IMC Model 3 Marketing Plan (Marketing Objectives & Strategies) Integrated Marketing Promotion Distribution Product Price Marketing Mix Elements Employee Behavior, Word of Mouth, processes etc IMC Sales Promotion PR/Publicity Advertising Events Direct Marketing Personal Selling Communication Mix Elements

4. IMC ---Examples 4

5. The Marketing Communications Mix ? The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives. 5

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