Interactive workshop on science communications (scicomm) for researchers: How to get the media to cover your scientific research

Interactive workshop on how to get the media to cover your scientific research, aimed at Early Career Researchers. Covers the basics on how science journalism works, and how to pitch a journalist. Suitable for in-person, hybrid and remote settings. Slide 14: Participants write a pitch to a science journalist (using a shared Google Doc). Slide 15: Participants review each others' pitches and - taking on the role of editor - decide which story to pursue. Delivered as part of the "Mentoring & training" workstream at the iC3 polar research centre: https://ic3.uit.no/it2-training-the-next-generation-of-interdisciplinary-polar-scientists

1. iC3 Early Career Researcher (ECR) development and mentoring (iT2) Date: 15th February 10am – 11.30am How to work with the media Get practice in pitching your research and doing media interviews PLUS: Discuss how to get your research into the media with science journalist Nic Fleming (Guardian, New Scientist, BBC ) “Ask me anything”

2. The challenge 606 words 350 Euros

3. The challenge Engaging Comprehensible Accurate (but not precise) New Balanced

4. Humility check

5. What are the facts?

6. How science makes the news

7. How science makes the news

8. How science makes the news

9. Is it news ? Daily: 3+ days Weekly: 10+ days

10. Does it fit with our publication?

11. Will our readers click on it?

12. Is it relatable to our readers’ lives?

13. Is it topical?

14. Email journalist Nic Fleming: “Hi Nic,…” News? - Attention-grabbing? - Relatable? - Topical? https://bit.ly/emailtonic

15. Which story? What publication? News? - Attention-grabbing? - Relatable? - Topical? https://bit.ly/emailtonic

16. Offer an exclusive?

17. Contact journal “Embargoed until Monday 22 April at 00:01 CET” Agree on the embargo

18. Are you on the record?

19. Questions? Comments? Anecdotes?