INTERNATIONAL DIPLOMA IN DIGITAL MARKETING_TRANSORZE.

Unlock the power of digital marketing with Transorze Solutions' comprehensive course designed to equip you with the skills needed to excel in the fast-paced world of online marketing. Our course covers a wide range of topics, ensuring you gain a holistic understanding of digital marketing strategies and techniques.

1. Digital

N-S-D-C

Call to find out more qe
TRAINING PARTNER

[phone]

2. This digital marketing

course prepares you
to become a great mar-
keter. The course is
designed by experts
who have relevant
digital marketing
training and are from
digital marketing insti-
tutes.

3. DIGITAL

9

4. DIGITAL

modern way of market-
ing method.

Digital Marketing is more
cost effective promoting

In which we promote,

and sell products and services
by online

digital mi

as Google, Facebook, Insta-
gram, YouTube,

It is efficient and fast for
brand bui

VS

Traditional marketing is
the old-way of
marketing method.

A

Traditional marketing
not cost effective.

\

The promotion, and
advertisement includes
Ayers, billboards, TV ads,
radio ads, print advertise-
ments,newspaper ads, etc.

It is not so good for

brand building.

SSS

TRADITIONAL

5. DIGITAL VS TRADITIONAL

Digital marketing allows Traditional marketing only
advertisers and audiene- | allows for one-way contact
es to communicate in | between the advertiser and
both directions. the audience. ha

Digital marketing allows for | Traditional marketing
instant communication. characterised by delayed
| communication.

Digital marketing allows you = =
fosendpersonciised communi) | Tradition) marketing

to your target audience | “Uno! micro-segment an
based on their age, interests, | audience based on criteria

behaviour, and so on. such as interest, behaviour,
age, and so on.

Traditional marketing
takes more time.

Digital marketing requires
less time
ES

6. SUBJECTS

BLOGGING

(02) eMAIL
MARKETING

SOCIAL MEDIA
MARKETING

MARKETING

07)
A YOUTUBE

(08) MARKETING
PINTEREST

|

4

À MARKETING
CH ENGINE

CONTENT
MARKETING

Q

MARKETING

TWITTER

OPTIM
SEARCH

OF

TION
E CHAT GPT

DIGITAL MARKETING

4 TOOLS

8. In this module you will learn ABOUT EMAIL
MARKETING

Module 7: Email Marketing Introduction
Module 8: How to Create an Email Campaign

Module 9: Understanding your Email Marketing
Reports

Examples of EMAIL MARKETING

por galo!

EMAIL MARKETING

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your country?

9. SOCIAL MEDIA MARKETING

Social media marketing (SMM) (also known as dig-
ital marketing and e-marketing) is the use of
social media the platforms on which users build
social networks and share information to build a
company's brand, increase sales, and drive
website traffic. In addition to providing
companies with a way to engage with existing
customers and reach new ones, social media
marketing (SMM) has purpose-built data
analytics that allow marketers to track the success
of their efforts and identify even more ways to
engage.

10. Types of social media plat-
forms....

1. Traditional social networking : Facebook,
LinkedIn

2. Image-based social media : Instagram,
Pinterest

3. Short-form video social media : Instagram
Reels , Youtube Shorts

4. Livestream social media : Facebook Live,
Instagram Live

5. Discussion forums : Reddit, Quora

6. Private community platforms : Discord,
Facebook Groups

7. Decentralized social networks : Bluesky,
Mastodon

12. INSTAGRAM

13. LINKEDIN
MARKETING

In this module you will learn ABOUT
LINKEDIN MARKETING.

Module 23:
Module 24:
Module 25:
Module 26:
Module 27:
Module 28:

An Overview on Linkedin

Creating LinkedIn Profile

Optimize LinkedIn Profile

Creating & Optimizing LinkedIn Page
LinkedIn Ads

How to Install LinkedIn Insight Tag

14. In this module you will learn ABOUT
YOUTUBE MARKETING

Module 29: YouTube Overview

Module 30: How to create and optimize YouTube
Channel

Module 31: How to Upload Videos on YouTube

Module 32: Types of YouTube Ads

Module 33: YouTube Channel and Google Ads
Account Linking

15. PINTEREST
MARKETING

In this module you will learn ABOUT
PINTEREST MARKETING

Module 34: How to create Pinterest Account (Busi-
ness

Account)

Module 35: How to create pins on Pinterest
Module 36: How to create board on Pinterest

Module 37: Pinterest SEO

Module 38: Pinterest Ads — How to Create Promot-
ed Pins

16. TWITTER
MARKETING

In this module you will learn ABOUT
TWITTER MARKETING

Module 39: Twitter Introduction
Module 40: How to create an Account in Twitter

Module 41: Twitter Ads — How to create Twitter
Ads

17. In this module you will learn

WEBSITE CREATION

What is domain?

Domain Registration Companies

Different Domain Extensions

What is Web Hosting?

Types of Web Hosting

Difference between free and paid hosting

How to purchase a domain and hosting?

WEBSITE CREATION

WordPress Overview Dashboard

Theme & Customization of Installing

18. BearcH

Ensıne 5 Q

QPTIMIZATION

ud —

crawling Indexing Ranking

Google bots searchthe The Google Indo» Which pages appear in the
web for fresh material by to organise, categorise, SERPs and in what order are
and store the information determined by the Google
that the bots have identi- Ranking algorithm,
fied

In this module you will learn ABOUT
SEARCH ENGINE OPTIMIZATION

What is SEO & How Do Search Engines Work?
SEO Audit

SEO Hats

Types of SEO
Duplicate Content
Keyword Research

Off Page SEO

Google Analytics
Google Search Console
Sitemaps

Canonical Tags
Robots.txt

Competitor Analysis

19. In this module you will learn ABOUT
SEARCH ENGINE MARKETING

Introduction

Sign up for Google Ads Account
Types of Bid Strategies

Types of Ads

Types of Goals

Types of ad Assets

SEARCH ENGINE
MARKETING

20. D AFFILIATE, MARKETING : |
+ a a ‘ «a Lie m

In this module you will learn ABOUT
AFFILIATE MARKETING

Affiliate Marketing Overview
How to become an Amazon Affiliate

How to generate links for the products that you
are promoting

Flipkart Affiliate Marketing

21. In this module you will learn
CONTENT MARKETING

Introduction to Content Marketing
Introduction of Reddit, Quora, Tumblr
How to create an account on Reddit
How to post on Reddit

How to create an account on Tumblr
How to Make a Tumblr Post

How to create an account on Quora

How to use Quora

haz

22. In this module you will learn ABOUT
MOBILE MARKETING

Mobile Marketing Introduction

SMS Marketing

a® Ga

a

MOBILE MARKETING

23. Chat GPT

ChatGPT is a natural language processing tool
driven by Al technology that allows you to have
human-like conversations and much more with
the chatbot. The language model can answer
questions and assist you with tasks, such as
composing emails, essays, and code.

In this module you will learn ABOUT
CHATGPT

ChatGPT zz

Features of Chat GPT

Top Al tools you NEED to know about
How is chatGPT useful in SEO
content writing

Benefits of using chat GPT for

keyword research

24. b> bing

ChatGPT

The Future of Search is Here:
Microsoft will IntegrateChat GPT Al to
Improve Bing

gamma.app

Gamma App simplifies the process of making pro-
fessional presentations using Al. Just start writing,
and let the Al handle the design work to create
engaging content. With Gamma, you can easily
customize your presentations with intuitive tools.
You can quickly change the style of your

entire deck, use flexible templates, and present
live or share webpages.Plus, you can add GIFs,
videos, charts, and websites to make your ideas
stand out and keep your audience interested.

Ar
pre
Powered by Al.

E

25. bin

ChatGPT

formula.dog

Formula.dog is an innovative Google Sheets™ add-on engi-
neered to transform how product creators, marketers, and
analysts engage with Excel formulas. Powered by
advanced Al technology, Formula.dog offers instant access
to a diverse array of formulas, saving valuable time and
effort typically spent on online searches.

Whether tackling intricate calculations,data analysis, or
routine tasks,Formula.dog delivers. Its user-friendly
interface effortlessly translates English language text into
the formulas you require, eliminating the need to memorize
complex syntax or scour the internet for solutions.

26. b> bin

ChatGPT

signalhire.com

SignalHire is a powerful tool designed for recruiters, mar-
keters, and HR specialists. It efficiently

extracts contact details, including phone numbers, emails,
and social media links.

Originally aimed at aiding recruiters in talent
acquisition, it now serves as an advanced sourcing
platform, utilizing predictive technology to identify
potential job seekers. With access to a vast database
of over 400 million professional contacts across the
US, Australia, and Europe, SignalHire is essential for
expanding talent pools and obtaining valuable
competitor or prospect data

27. Replit

Replit is an online integrated development environment
(IDE) that allows users to write, run, and collaborate on
code in various programming languages directly within
their web browser. Replit Al likely encompasses features
such as Al-powered code completion, syntax checking,
debugging assistance, and possibly even integration with
machine learning and natural language processing tools to

) A aid developers in their coding tasks.

ChatGPT

==) A beginner's guide to ea

replit

development environment

pl

28. SpyFu

q
ieee Noy

Analytics

Digital
Marketing
Tools

Hootsuite

29. WHO CAN ENROL?

Students
Entrepreneurs
House Wife
Job Seeker

Business owners

Our best digital marketing course
provides in-depth knowledge
along with real- time projects
and internships to build your
resume strong enough to crack
your dream job in an MNC
company. The skillset, experience,
and exposure gained during the
course enable you to build your
own agency to be an outstanding
freelancer.

30. Digital Marketing Jobs

jal Marketing Posi

Digital Marketing Manager
Digital Campaign Manager

Digital Strategist

Digital Advertising Manager

Content Marketing Manager

Digital Analytics Manager

Email Marketing Specialist

Conversion Rate Optimization Specialist
Digital Project Manager

Mobile Marketing Manager

Digital Marketing Consultant

Online Reputation Manager

Digital Copywriter

Online Community Manager

Digital Marketing Specialist

Digital Marketing Executive /Analyst

Digital Marketing Trainee / Intern

Social Media Marketing

Social Media Manager
Social Media Strategist

Social Medid Cóordinator

Social Media Analyst

Social Media Community Manager
Social Media Content Creator
Social Media Producer

Social Media Campaign Manager
Social Media Executive /Analyst

Social Media marketing Trainee /
intern

PPC Marketing Positions
a al

PPC Account Manager
PPC Analyst

PPC Specialist

PPC Strategist

PPC Campaign Manager
PPC Copywriter

PPC Consultant

PPC Advertising Specialist
PPC Executive

PPC Research Analyst

31. GOOGLE CERTIFICATIONS

wT
Google Analytics
Certif

Google Ads Video
Certification

Certification

DIGITAL MARKETING SALARIES IN
INDIA

A

SALARY
Google Ada : ( LAKHS PER
ANNUM)

Fundamentals

Google Ads Search

Facebook Blueprint se

Certification
5-10

10-20
20 - 40 (PER
ANNUM WITH

REUTERS ERTIFIED ‘STAKES IN THE
: COMPANY)

32. Demand for
continue to

two decades

[4]
2
r
>
o
eo
<

Penguin

Digital

surge

Marketing will

over the nex

Transorze Solutions started its operations in 2010 with the aim to enhance the
mployability and job readiness of the Indian youth by focusing on training in skil
development: programs.

Training Partners of National Skill Development Council (NSDC) which comes under
the Ministry of Skill Development & Entrepreneurship (MSDE)

Trainer Partners Deen Dayal Upadhyaya Kaushalya Vikas Yojana (DDU GKY) which
mes under the Ministry of Rural Development (MORD).

Licensed Education Providers for American Academy of Professional Coders (AAPC)
which is an international body responsible for certifications for the Healthcare BPO
sector

Registered members of Confederation of Indian Industry (Cll)

Registered memb
under the Ministry

Micro, Small & Medium enterprises (M
f MSME.

) which comes

UPDATE - Kreate

60 MEDIA "Technologies

5

PRS HOSPITAL

NEYYAR APP

WHY US

Training Partners of NSDC & DDU GKY

Provision for Srd P

ertification at addition:

All inclusive

pdated curriculum

rindustr
Certifid,qualified faculty with rich academ
User Friendly LMS

y high student happiness rati
Excellent past placement records

Placement Partnership with more than 100
MAG

Provision of internships and On- Job. Training
(OUT) la

Interview Preparation / resume building

100% placement assistance

Placements

33. TRANSORZE CERTIFICATE

TRANS@AZE

CERTIFICATE IN DIGITAL MARKETING

Malo Sramay wks ka
zul Marketing and passed the examination we

aot Aw 22.11.2022
wh Head & I Diradior - Training

34. ATTESTED CERTIFICATES

Q

Skilinai |y bc

TRANSOAZE

CERTIFICATE

San/Daughter of P GOPALAKRISHNAN NAIRStder 10 CAN, 19582956
as suce pleted the MEDICAL RECORDS ASSISTANT Course
with Grade Afram TRANSORZE PROCESSING SOLUTIONS PRIVATE LIMITED

35. Contact Us

[phone]

visit https://transorze.com/

Head Office Address

Rahath Towers, TC 48/48(2),
By Pass Road Ambalathara Jn,
Trivandrum