International Marketing.pptxmarketing inroads

Marketing

1. International Marketing Presentation S.j.m . Ekanayake Seu /is/17/mg/087

2. Coconut and coconut based products Sri Lanka is the fourth largest exporter of fresh and dried coconut products in the world with popular exports including desiccated coconut, brown fibre, virgin coconut oil, and coconut water which are available through a number of exporters .

3. Sri Lankan coconut and coconut based products export country list Sri Lankan coconut products mainly export to the USA, Netherlands, Germany, Australia, Canada, Middle East, etc. To ensure the quality of DC exports, the certificate issued by the Coconut Development Authority should be accompanied with each and every shipment. Moreover, the coconut and coconut product manufacturers and suppliers of Sri Lanka are guided by a stringent set of regulations to ensure the quality of their products.

4. Consumer’s ability to buy Consumer’s ability to buy depend on income level, purchasing power, and access to the product Canada import most of its coconut from Sri Lanka , India, And Vietnam In 2021 , Canada imported $118M in coconut oil becoming the 16 largest importer of coconut oil in the world

5. Consumer need Quality: Canada consumers want high-quality coconut Oil. Sustainability: They want to buy coconut oil, coconut milk that is made with natural ingredients and that is produced in an environmentally friendly way.

6. Consumer behavior Consumer behavior can be influenced by cultural norms, social status and personal preferences. As a example in Canada , consumer who cannot choose a completely vegetarian diet practice are adopting the flexitarian life style to incorporate plant-based food alternatives like coconut products.

7. Thank you