International Sales Promotion & Brand Management

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**Description:**

Embark on a dynamic journey of international sales promotion and brand management projects, where strategic innovation meets global market expansion. In this multifaceted realm, crafting a compelling global marketing strategy is paramount, weaving together elements of cross-cultural branding, market segmentation, and consumer behavior analysis.

Navigate the intricacies of promotional campaigns, leveraging diverse channels and platforms to amplify brand visibility and resonance across borders. Harness the power of digital marketing to engage audiences worldwide, while meticulously cultivating brand equity and fostering enduring customer relationships.

Explore the art of brand positioning amidst fierce competition, conducting comprehensive competitive analyses to unearth strategic advantages. From orchestrating captivating product launches to orchestrating impactful public relations initiatives, every endeavor is meticulously tailored to enhance brand awareness and perception on a global scale.

Embrace the dynamic landscape of international sales channels, optimizing distribution networks and navigating trade shows and exhibitions to forge invaluable connections. Seamlessly integrate sponsorship opportunities to reinforce brand presence and credibility, while implementing innovative loyalty programs to cultivate unwavering brand allegiance.

Fuel your strategies with actionable insights gleaned from rigorous market research, empowering informed decision-making at every turn. Embrace the transformative power of social media marketing, harnessing its reach and influence to propel brands to new heights of success.

Join us at the forefront of international sales promotion and brand management, where innovation, strategy, and creativity converge to redefine the boundaries of global brand excellence.

1. International Sales Promotion
& Brand Management
by
Shreya Sakshi | 22382082
Sajadh K | 22383075
Pondicherry
University

2. The Title
The Title
Advertising agency – ad agencies in India – its role, relationship
between client and agency

3. Introduction
Advertising agencies serve as creative powerhouses, entrusted
with the task of conceptualizing, designing, and implementing
compelling marketing campaigns that define and amplify a brand's
identity. These agencies act as strategic partners to their clients,
working collaboratively to communicate messages that resonate
deeply with the target audience.

4. ADVERTISEMENT
Types of Ad-Agency
Full-Service Advertising
Agency:
Example: Ogilvy & Mather
Specialized Agency:
Example: Wieden+Kennedy
Creative Agencyd
r Example: Droga5
Digital Marketing
Agencyd
r Example: VMLY&R
(formerly VML and
Young & Rubicam)

5. Top Ad-Agency
Top Ad-Agency across globe
WPP Publicis Groupe
Omnicom
Group
Dentsu Group

6. Ad-Agency
Indian Ad- Agency
Crayons Advertising
Founder Kunal Lalani Founded in 1986
Headquarters New Delhi
Kajaria PLY, J&K Tourism, Casio, State Bank of
India, Air India, LIC, Apollo, and many more.
DDB Mudra Group
FounderA. G. Krishnamurthy Founded in 1980
Headquarters Mumbai, Maharashtra
Colgate, McDonald's, Puma, Reebok, and Peter
England.
SocialPulsar
Founder Ajish Nair Founded in 2015 Headquarters San
Francisco, USA
Renault, OPPO, Speak INC., Skyline, and more.
Creation Infoways
FounderSatya Narayan SatapathyFounded in 2000
Headquarters New Delhi
Myntra, FIITJEE, National School of Drama, giBS, etc.

7. Popular Ads.
POPULAR ADS

8. Graphs
Indian Ad IndustrySector wise expenditureAd Spends on Different Media

9. Roles
Roles of Ad. Agency
Advertising agencies play a pivotal role in marketing and brand building through several key functions:
Strategic Planning
Creative Campaigns
Media Planning and Buying
Market Research
Brand Positioning

10. Relationship
Client-Agency relationshipUnderstanding
Objectives Campaign
Evaluation Transparent
Communication Creative Execution
A positive and collaborative client-agency
relationship is essential for achieving
successful advertising outcomes. When both
parties work together seamlessly, combining
their expertise and insights, they can create
impactful campaigns that resonate with the
target audience and contribute to the
client's overall business objectives.

11. Conclusion
Conclusion
In the ever-competitive business landscape, a strategic advertising approach is indispensable for
success. Recent findings from the American Marketing Association reveal that businesses partnering
with advertising agencies witness a remarkable 20% surge in sales, underscoring the transformative
impact of effective marketing collaborations. Moreover, a 2022 PwC survey underscores that
businesses aligning with advertising agencies are three times more likely to achieve substantial
brand growth. These compelling statistics affirm the pivotal role of advertising agencies in not only
enhancing brand visibility but also catalyzing tangible sales expansion, making them indispensable
allies in the pursuit of business triumph.

12. THANK YOU.