Internship report Nova carbon gangaikondan tirunelveli
arsathsahil
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Oct 23, 2025
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About This Presentation
Nova carbon (jacobi carbons )project report Gangaikondan Tirunelveli
Slide Content
AN ORGANIZATIONAL STUDY ON NOVA CARBON PRIVATE
LIMITED AT GANGAIKONDAN TIRUNELVELI
Submitted By
MOHAMED ARSATH SAHILA
REG NO: 950024631017
A SUMMER INTERNSHIP REPORT
Submitted to the
DEPARTMENT OF MANAGEMENT STUDIES
In partial fulfilment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
ANNA UNIVERSITY REGIONAL CAMPUS
TIRUNELVELI
TIRUNELVELI - 627007
JULY 2025
LIMITED AT GANGAIKONDAN TIRUNELVELI
Submitted By
MOHAMED ARSATH SAHILA
REG NO: 950024631017
A SUMMER INTERNSHIP REPORT
Submitted to the
DEPARTMENT OF MANAGEMENT STUDIES
In partial fulfilment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
ANNA UNIVERSITY REGIONAL CAMPUS
TIRUNELVELI
TIRUNELVELI - 627007
JULY 2025
ANNA UNIVERSITY REGIONAL CAMPUS TIRUNELVELI
TIRUNELVELI-627007
DEPARTMENT OF MANAGEMENT STUDIES
BONAFIDE CERTIFICATE
Certified that the summer training report titled An Organizational Study on
Nova Carbon Private Limited at Gangaikondan Tirunelveli is the Bonafide
work of Mr. Mohamed Arsath Sahil A (950024631017) who carried out work
under my supervision. Certified further that to the best of my knowledge the work
reported herein does not from part of any other report or dissertation on the basis
of which a degree or award was conferred on an earlier occasion on this or any
other candidate.
Signature of the student Signature of the guide
TIRUNELVELI-627007
DEPARTMENT OF MANAGEMENT STUDIES
BONAFIDE CERTIFICATE
Certified that the summer training report titled An Organizational Study on
Nova Carbon Private Limited at Gangaikondan Tirunelveli is the Bonafide
work of Mr. Mohamed Arsath Sahil A (950024631017) who carried out work
under my supervision. Certified further that to the best of my knowledge the work
reported herein does not from part of any other report or dissertation on the basis
of which a degree or award was conferred on an earlier occasion on this or any
other candidate.
Signature of the student Signature of the guide
MOHAMED ARSATH SAHILA
REG NO: 950024631017
DEPARTMENT OF MANAGEMENT STUDIES
ANNA UNIVERSITY REGIONAL CAMPUS TIRUNELVELI REGION
TIRUNELVELI-627007
DECLARATION
I Mohamed Arsath Sahil A (950024631017) hereby declare that the summer
training report titled “AN ORGANIZATIONAL STUDY ON NOVACARBON
PRIVATE LIMITED AT GANGAIKONDAN TIRUNELVELI” , submitted
by me in partial fulfillment for the award of the degree of MASTER OF
BUSINESS ADMINISTRATION of Anna University is my own work. The
report has not been submitted for the award of any degree of the University or
any other University before.
Place: Tirunelveli MOHAMED ARSATH SAHIL A
Date:
REG NO: 950024631017
DEPARTMENT OF MANAGEMENT STUDIES
ANNA UNIVERSITY REGIONAL CAMPUS TIRUNELVELI REGION
TIRUNELVELI-627007
DECLARATION
I Mohamed Arsath Sahil A (950024631017) hereby declare that the summer
training report titled “AN ORGANIZATIONAL STUDY ON NOVACARBON
PRIVATE LIMITED AT GANGAIKONDAN TIRUNELVELI” , submitted
by me in partial fulfillment for the award of the degree of MASTER OF
BUSINESS ADMINISTRATION of Anna University is my own work. The
report has not been submitted for the award of any degree of the University or
any other University before.
Place: Tirunelveli MOHAMED ARSATH SAHIL A
Date:
ABSTRACT
This report presents an organizational study of Nova Carbon Pvt. Ltd., popularly known by its
brand name Jacobi Carbons, located in Gangaikondan, Tirunelveli, Tamil Nadu. The study was
conducted as part of the academic requirements of the MBA program and aims to understand
the structural and functional dynamics of a Carbon manufacturing organization.
The report explores various departments including Human Resource, Marketing, Finance, and
Operations, providing insights into their roles and interdependence in achieving organizational
goals. Through direct observation and interaction, this study provides insights into company’s
operations, internal management and industrial process involved and professional
comprehensive view of the company’s operations, internal processes, and market strategies. It
highlights the importance of coordination among departments for smooth functioning and
sheds light on practical applications of management concepts in a real-world business
environment.
Signature of the student
MOHAMED ARSATH SAHIL A
This report presents an organizational study of Nova Carbon Pvt. Ltd., popularly known by its
brand name Jacobi Carbons, located in Gangaikondan, Tirunelveli, Tamil Nadu. The study was
conducted as part of the academic requirements of the MBA program and aims to understand
the structural and functional dynamics of a Carbon manufacturing organization.
The report explores various departments including Human Resource, Marketing, Finance, and
Operations, providing insights into their roles and interdependence in achieving organizational
goals. Through direct observation and interaction, this study provides insights into company’s
operations, internal management and industrial process involved and professional
comprehensive view of the company’s operations, internal processes, and market strategies. It
highlights the importance of coordination among departments for smooth functioning and
sheds light on practical applications of management concepts in a real-world business
environment.
Signature of the student
MOHAMED ARSATH SAHIL A
ANNA UNIVERSITY REGIONAL CAMPUS TIRUNELVELI
TIRUNELVELI 627007
DEPARTMENT OF MANAGEMENT STUDIES
Certificate of Summer Internship Viva Cum Presentation
This is to certify that MOHAMED ARSATH SAHIL A (950024631017) has been
subjected to summer internship viva on ……………………… at Department of
Management Studies, Anna University Regional Campus, Tirunelveli-627007.
GUIDE HEAD OF THE DEPARTMENT
TIRUNELVELI 627007
DEPARTMENT OF MANAGEMENT STUDIES
Certificate of Summer Internship Viva Cum Presentation
This is to certify that MOHAMED ARSATH SAHIL A (950024631017) has been
subjected to summer internship viva on ……………………… at Department of
Management Studies, Anna University Regional Campus, Tirunelveli-627007.
GUIDE HEAD OF THE DEPARTMENT
ACKNOWLEDGEMENT
I deem it an awesome opportunity to express my salutation at first place to the LORD
ALMIGHTY, for having graced me with the insight to carry out this summer Internship
Report.
I would like to acknowledge my heartfelt thanks to our Dean, Dr. N. SHENBAGA
VINAYAGA MOORTHI, M.E., PhD for giving me the moral support to do the summer
training.
I express my whole-hearted thanks to our respected Head of the Department of
Management Studies, Dr. S. SILAS SARGUNAM, MBA, M.E., PhD for his constant
encouragement and valuable suggestions throughout the summer training.
I would like to express my deep sense of gratitude to my guide, Mrs. D. UDAYA
ARCHANA, MBA Faculty member, Regional Campus, Anna University, Tirunelveli for her
kind cooperation and unfailing guidance throughout the summer training and preparing this
report.
I express my sincere gratitude to all other faculty members of the Department of
Management Studies for their expertise and help in my summer training.
I also gratefully acknowledge my sincere thanks to the Management and Staff of
NOVA CARBON PRIVATE LIMITED for their kind cooperation and timely help for
making my summer training a great success.
I submit my total gratitude ever to my parents who have encouraged me at each step of
this project.
I deem it an awesome opportunity to express my salutation at first place to the LORD
ALMIGHTY, for having graced me with the insight to carry out this summer Internship
Report.
I would like to acknowledge my heartfelt thanks to our Dean, Dr. N. SHENBAGA
VINAYAGA MOORTHI, M.E., PhD for giving me the moral support to do the summer
training.
I express my whole-hearted thanks to our respected Head of the Department of
Management Studies, Dr. S. SILAS SARGUNAM, MBA, M.E., PhD for his constant
encouragement and valuable suggestions throughout the summer training.
I would like to express my deep sense of gratitude to my guide, Mrs. D. UDAYA
ARCHANA, MBA Faculty member, Regional Campus, Anna University, Tirunelveli for her
kind cooperation and unfailing guidance throughout the summer training and preparing this
report.
I express my sincere gratitude to all other faculty members of the Department of
Management Studies for their expertise and help in my summer training.
I also gratefully acknowledge my sincere thanks to the Management and Staff of
NOVA CARBON PRIVATE LIMITED for their kind cooperation and timely help for
making my summer training a great success.
I submit my total gratitude ever to my parents who have encouraged me at each step of
this project.
TABLE OF CONTENT
CHAPTER CONTENTS PAGE NO
Abstract
Acknowledgement
List of Figures
List of Tables
1 INTRODUCTION
1.1 Introduction about the company 1
1.2 Reasons for choosing the company 2
1.3 Expected Learnings 3
1.4 Scope and Limitation of the study 3
2 PROFILE OF THE ORGANISATION
2.1 History and Background 4
2.2 Vision and Mission 10
2.3 Organizational Structure 11
2.4 Policies and Procedures 12
2.5 Products and Services of the Company 13
2.6 Current status of the company 14
2.7 Departments of the company 15
3 ANALYSIS
3.1 SWOT Analysis 22
3.2 PESTEL Analysis 23
3.3 Porters Five Force Model 24
3.4 Competitor Analysis 26
3.5 Summary 28
4 OBSERVATION AND LEARNING
4.1 Learning Experience 29
4.2 Managerial skills developed 29
4.3 Integration of learning experience in career planning 30
5 FINIDINGS, SUGGESTIONS AND CONCLUSION
5.1 Findings 31
5.2 Suggestions 31
5.3 Conclusion 32
Reference 33
CHAPTER CONTENTS PAGE NO
Abstract
Acknowledgement
List of Figures
List of Tables
1 INTRODUCTION
1.1 Introduction about the company 1
1.2 Reasons for choosing the company 2
1.3 Expected Learnings 3
1.4 Scope and Limitation of the study 3
2 PROFILE OF THE ORGANISATION
2.1 History and Background 4
2.2 Vision and Mission 10
2.3 Organizational Structure 11
2.4 Policies and Procedures 12
2.5 Products and Services of the Company 13
2.6 Current status of the company 14
2.7 Departments of the company 15
3 ANALYSIS
3.1 SWOT Analysis 22
3.2 PESTEL Analysis 23
3.3 Porters Five Force Model 24
3.4 Competitor Analysis 26
3.5 Summary 28
4 OBSERVATION AND LEARNING
4.1 Learning Experience 29
4.2 Managerial skills developed 29
4.3 Integration of learning experience in career planning 30
5 FINIDINGS, SUGGESTIONS AND CONCLUSION
5.1 Findings 31
5.2 Suggestions 31
5.3 Conclusion 32
Reference 33
LIST OF FIGURES
LIST OF TABLES
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2.2 Organization Structure
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TABLE.NO TABLE NAME PAGE
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CHAPTER I
1
INTRODUCTION
1.1 INTRODUCTION ABOUT THE COMPANY
Nova Carbons Private Limited, located in Gangaikondan, Tirunelveli District, Tamil Nadu,
is a leading manufacturer and supplier of various carbon-based products such as Activated
Carbon, Carbon Black, Graphite, and Industrial Charcoal. Established with the vision to deliver
high-quality carbon materials for industrial and environmental applications, the company has
built a strong reputation for innovation, quality, and sustainability.
Nova Carbons plays a crucial role in serving diverse sectors, including water purification,
pharmaceuticals, metallurgy, steel production, chemical processing, food & beverage
industries, and environmental filtration systems. The company combines modern production
technology with a skilled workforce to meet both domestic and international market demands.
Nova Carbons infrastructure includes advanced carbonization plants, activation units, and
quality testing laboratories that ensure precise production standards. Every stage — from raw
material selection to final product packaging — follows strict quality control procedures.
Nova Carbons operates with a well-defined organizational structure that includes key
departments such as Production, Quality Control, Research & Development, Finance, Human
Resources, and Shipping. Each department works cohesively to maintain efficiency, quality,
and timely delivery of products to clients.
Nova Carbons strongly emphasizes eco-friendly manufacturing, using renewable raw
materials like coconut shells and wood residues. It also follows sustainable waste management
practices and adopts energy-efficient systems to reduce its carbon footprint.
Nova Carbons believes that customer satisfaction and technological innovation are the
keys to long-term success. By focusing on research, continuous improvement, and skilled
manpower development, the company has positioned itself as a reliable and responsible
manufacturer in the Indian carbon industry.
In addition to its industrial contributions, Nova Carbons also supports the local economy
of Gangaikondan by providing employment opportunities and skill development programs for
local residents. This commitment to community development and ethical business practices
distinguishes Nova Carbons as both a profit-driven and socially responsible organization.
INTRODUCTION
1.1 INTRODUCTION ABOUT THE COMPANY
Nova Carbons Private Limited, located in Gangaikondan, Tirunelveli District, Tamil Nadu,
is a leading manufacturer and supplier of various carbon-based products such as Activated
Carbon, Carbon Black, Graphite, and Industrial Charcoal. Established with the vision to deliver
high-quality carbon materials for industrial and environmental applications, the company has
built a strong reputation for innovation, quality, and sustainability.
Nova Carbons plays a crucial role in serving diverse sectors, including water purification,
pharmaceuticals, metallurgy, steel production, chemical processing, food & beverage
industries, and environmental filtration systems. The company combines modern production
technology with a skilled workforce to meet both domestic and international market demands.
Nova Carbons infrastructure includes advanced carbonization plants, activation units, and
quality testing laboratories that ensure precise production standards. Every stage — from raw
material selection to final product packaging — follows strict quality control procedures.
Nova Carbons operates with a well-defined organizational structure that includes key
departments such as Production, Quality Control, Research & Development, Finance, Human
Resources, and Shipping. Each department works cohesively to maintain efficiency, quality,
and timely delivery of products to clients.
Nova Carbons strongly emphasizes eco-friendly manufacturing, using renewable raw
materials like coconut shells and wood residues. It also follows sustainable waste management
practices and adopts energy-efficient systems to reduce its carbon footprint.
Nova Carbons believes that customer satisfaction and technological innovation are the
keys to long-term success. By focusing on research, continuous improvement, and skilled
manpower development, the company has positioned itself as a reliable and responsible
manufacturer in the Indian carbon industry.
In addition to its industrial contributions, Nova Carbons also supports the local economy
of Gangaikondan by providing employment opportunities and skill development programs for
local residents. This commitment to community development and ethical business practices
distinguishes Nova Carbons as both a profit-driven and socially responsible organization.
2
1.2 REASON FOR CHOOSING THE COMPANY
The primary reason for choosing Nova Carbons Private Limited for this internship was to
gain exposure to a chemical and industrial manufacturing environment that focuses on
advanced production processes, sustainable practices, and business management.
Some of the major reasons for selecting this company include:
• Industry Exposure:
Nova Carbons operates in the carbon and chemical sector, which plays a crucial role in
various industries such as water purification, metallurgy, and pharmaceuticals.
Interning here provided a firsthand experience in large-scale industrial production and
process management.
• Learning Opportunities:
Nova Carbons has a structured organizational system involving Production, Quality
Control, Finance, HR, and Shipping departments. This helped to understand how
coordination among departments ensures smooth industrial operations.
• Sustainability and Innovation:
Nova Carbons is known for adopting eco-friendly technologies and sustainable
manufacturing practices. Observing their efforts to minimize environmental impact
offered valuable insights into responsible industrial operations.
• Skilled Workforce and Mentorship:
Working alongside experienced engineers, supervisors, and managers supports to
understand real-world problem-solving and process optimization techniques.
• Local Significance:
Being located in Gangaikondan, Tirunelveli District, the company contributes
significantly to local employment and industrial growth, giving me an opportunity to
observe how industries influence regional development.
• Professional Development:
The internship provided a chance to apply theoretical knowledge in a practical industrial
setting, improving my analytical, managerial, and technical understanding of production
management.
1.2 REASON FOR CHOOSING THE COMPANY
The primary reason for choosing Nova Carbons Private Limited for this internship was to
gain exposure to a chemical and industrial manufacturing environment that focuses on
advanced production processes, sustainable practices, and business management.
Some of the major reasons for selecting this company include:
• Industry Exposure:
Nova Carbons operates in the carbon and chemical sector, which plays a crucial role in
various industries such as water purification, metallurgy, and pharmaceuticals.
Interning here provided a firsthand experience in large-scale industrial production and
process management.
• Learning Opportunities:
Nova Carbons has a structured organizational system involving Production, Quality
Control, Finance, HR, and Shipping departments. This helped to understand how
coordination among departments ensures smooth industrial operations.
• Sustainability and Innovation:
Nova Carbons is known for adopting eco-friendly technologies and sustainable
manufacturing practices. Observing their efforts to minimize environmental impact
offered valuable insights into responsible industrial operations.
• Skilled Workforce and Mentorship:
Working alongside experienced engineers, supervisors, and managers supports to
understand real-world problem-solving and process optimization techniques.
• Local Significance:
Being located in Gangaikondan, Tirunelveli District, the company contributes
significantly to local employment and industrial growth, giving me an opportunity to
observe how industries influence regional development.
• Professional Development:
The internship provided a chance to apply theoretical knowledge in a practical industrial
setting, improving my analytical, managerial, and technical understanding of production
management.
3
1.3 EXPECTED LEARNINGS
• To understand the production process of carbon materials, including carbonization,
activation, grinding, and packaging.
• To learn the quality control techniques used for different grades of activated carbon,
graphite, and carbon black.
• To gain knowledge of inventory and raw material management, ensuring cost efficiency
and continuous supply.
• To observe organizational workflow and interdepartmental coordination between
Production, HR, Finance, and Shipping.
• To understand safety standards and environmental compliance required in a chemical
manufacturing setup.
• To experience real-world industrial operations and workplace professionalism.
• To bridge the gap between academic learning and practical application, building skills
required for future managerial roles.
1.4 SCOPE AND LIMITATION OF THE STUDY
SCOPE
The study focuses on understanding the overall operations and management practices of
Nova Carbon Private Limited, Gangaikondan. It covers various aspects of the company such as
production processes, quality control, material handling, workforce coordination, and
organizational structure. The internship provided exposure to the practical functioning of the
industry, enabling the intern to connect theoretical concepts with real-world practices. This study
also helps in identifying areas for operational improvement, learning industry standards, and
gaining insights into how efficiency and productivity are maintained in a manufacturing
environment.
LIMITATIONS
• The study was conducted within a limited duration of the internship period.
• Access to certain confidential and financial data was restricted due to company policies.
• The analysis was mainly based on the intern’s observations and available secondary data.
• Time constraints prevented an in-depth study of all departments.
• The findings are specific to Nova Carbon Private Limited and may not be applicable to
other organizations.
1.3 EXPECTED LEARNINGS
• To understand the production process of carbon materials, including carbonization,
activation, grinding, and packaging.
• To learn the quality control techniques used for different grades of activated carbon,
graphite, and carbon black.
• To gain knowledge of inventory and raw material management, ensuring cost efficiency
and continuous supply.
• To observe organizational workflow and interdepartmental coordination between
Production, HR, Finance, and Shipping.
• To understand safety standards and environmental compliance required in a chemical
manufacturing setup.
• To experience real-world industrial operations and workplace professionalism.
• To bridge the gap between academic learning and practical application, building skills
required for future managerial roles.
1.4 SCOPE AND LIMITATION OF THE STUDY
SCOPE
The study focuses on understanding the overall operations and management practices of
Nova Carbon Private Limited, Gangaikondan. It covers various aspects of the company such as
production processes, quality control, material handling, workforce coordination, and
organizational structure. The internship provided exposure to the practical functioning of the
industry, enabling the intern to connect theoretical concepts with real-world practices. This study
also helps in identifying areas for operational improvement, learning industry standards, and
gaining insights into how efficiency and productivity are maintained in a manufacturing
environment.
LIMITATIONS
• The study was conducted within a limited duration of the internship period.
• Access to certain confidential and financial data was restricted due to company policies.
• The analysis was mainly based on the intern’s observations and available secondary data.
• Time constraints prevented an in-depth study of all departments.
• The findings are specific to Nova Carbon Private Limited and may not be applicable to
other organizations.
CHAPTER II
4
INDUSTRY PROFILE
2.1 INTRODUCTION TO THE CARBON INDUSTRY
The carbon manufacturing industry is one of the most important industrial sectors
globally, supporting diverse fields such as metallurgy, energy, water treatment, chemicals,
electronics, and environmental engineering. Carbon materials like activated carbon, carbon
black, graphite, and industrial charcoal are widely used due to their versatile physical and
chemical properties, including high adsorption capacity, electrical conductivity, and thermal
stability.
India is among the leading producers of carbon-based materials, with a strong presence
in activated carbon and carbon black production. The industry caters to both domestic
consumption and international exports, serving sectors like automotive, steel, chemical
processing, and pollution control.
Significance of the Carbon Industry
• Supplies critical materials for purification, filtration, and environmental protection.
• Supports the steel, cement, and chemical industries by providing carbon additives and
energy sources.
• Generates large-scale employment in both rural and industrial regions.
• Promotes technological development through research in material science and
nanotechnology.
• Contributes significantly to India’s export earnings and GDP.
Current Trends in the Industry
• Green and Sustainable Production: Use of renewable raw materials such as coconut
shells and wood-based charcoal for activated carbon.
• Technological Advancements: Automation, digital monitoring, and modern carbon
activation techniques to improve efficiency.
• Growing Demand for Purification Systems: Increased industrial and municipal
requirements for water and air purification.
• Expansion of Export Markets: Rising international demand for Indian activated
carbon due to its superior adsorption quality.
INDUSTRY PROFILE
2.1 INTRODUCTION TO THE CARBON INDUSTRY
The carbon manufacturing industry is one of the most important industrial sectors
globally, supporting diverse fields such as metallurgy, energy, water treatment, chemicals,
electronics, and environmental engineering. Carbon materials like activated carbon, carbon
black, graphite, and industrial charcoal are widely used due to their versatile physical and
chemical properties, including high adsorption capacity, electrical conductivity, and thermal
stability.
India is among the leading producers of carbon-based materials, with a strong presence
in activated carbon and carbon black production. The industry caters to both domestic
consumption and international exports, serving sectors like automotive, steel, chemical
processing, and pollution control.
Significance of the Carbon Industry
• Supplies critical materials for purification, filtration, and environmental protection.
• Supports the steel, cement, and chemical industries by providing carbon additives and
energy sources.
• Generates large-scale employment in both rural and industrial regions.
• Promotes technological development through research in material science and
nanotechnology.
• Contributes significantly to India’s export earnings and GDP.
Current Trends in the Industry
• Green and Sustainable Production: Use of renewable raw materials such as coconut
shells and wood-based charcoal for activated carbon.
• Technological Advancements: Automation, digital monitoring, and modern carbon
activation techniques to improve efficiency.
• Growing Demand for Purification Systems: Increased industrial and municipal
requirements for water and air purification.
• Expansion of Export Markets: Rising international demand for Indian activated
carbon due to its superior adsorption quality.
5
Challenges in the Carbon Industry
• Intense Competition: Both domestic and international players compete in terms of
price, quality, and design.
• Rising Production Costs: Increase in labor wages and raw material prices affects
profitability.
• Supply Chain Disruptions: Dependence on timely availability of raw materials and
logistics.
• Regulations : Need to adopt Environmental regulations and compliance costs.
Opportunities in the Carbon Industry
• Expanding Demand for Activated Carbon: Increasing need for water purification,
air filtration, and industrial pollution control has boosted the global demand for
activated carbon.
• Technological Advancements: Modern innovations such as energy-efficient furnaces,
automated activation systems, and digital monitoring tools are opening new production
and quality opportunities.
• Export Potential: India’s cost-effective and high-quality carbon products have
significant export potential in markets like the Middle East, Europe, Japan, and the
USA.
• Sustainable Manufacturing: The shift toward eco-friendly and renewable carbon
sources (like coconut shells and biomass) creates opportunities for green production
and global recognition.
Challenges in the Carbon Industry
• Intense Competition: Both domestic and international players compete in terms of
price, quality, and design.
• Rising Production Costs: Increase in labor wages and raw material prices affects
profitability.
• Supply Chain Disruptions: Dependence on timely availability of raw materials and
logistics.
• Regulations : Need to adopt Environmental regulations and compliance costs.
Opportunities in the Carbon Industry
• Expanding Demand for Activated Carbon: Increasing need for water purification,
air filtration, and industrial pollution control has boosted the global demand for
activated carbon.
• Technological Advancements: Modern innovations such as energy-efficient furnaces,
automated activation systems, and digital monitoring tools are opening new production
and quality opportunities.
• Export Potential: India’s cost-effective and high-quality carbon products have
significant export potential in markets like the Middle East, Europe, Japan, and the
USA.
• Sustainable Manufacturing: The shift toward eco-friendly and renewable carbon
sources (like coconut shells and biomass) creates opportunities for green production
and global recognition.
6
2.1.2 OVERVIEW OF THE GLOBAL CARBON INDUSTRY
Globally, the carbon manufacturing industry plays a central role in industrial and
environmental sustainability. Major producers include China, India, the United States, Japan,
and European nations, which supply a wide range of carbon materials for different applications.
The activated carbon market, in particular, has grown rapidly due to rising concerns
about water pollution, air purification, and industrial emissions. Similarly, carbon black is
extensively used in tire and rubber production, while graphite is essential in batteries,
lubricants, and electrical applications.
The global activated carbon market was valued at over USD 4.6 billion in 2024 and is
projected to grow steadily due to industrialization and stricter environmental laws. The carbon
black market is estimated to exceed USD 15 billion by 2030, driven by the automotive sector’s
growth.
Modern carbon industries are moving toward energy-efficient, low-emission
manufacturing systems, using renewable carbon sources and recycling waste by-products.
Continuous R&D investments are being made to develop graphene-based materials, which hold
immense potential in electronics, energy storage, and nanotechnology.
Despite global challenges like raw material cost fluctuations and trade restrictions, the
carbon industry remains a cornerstone of industrial growth, providing solutions for cleaner
environments and sustainable technologies.
2.1.3 CARBON INDUSTRY IN INDIA
The carbon industry in India is one of the country’s most important industrial sectors,
supporting several other industries such as steel, water purification, chemicals, and energy.
India is among the leading producers and exporters of carbon-based materials like activated
carbon, carbon black, graphite, and industrial charcoal. The country benefits from the
availability of natural raw materials such as coconut shells, coal, and wood, along with a large
pool of skilled and semi-skilled workers.
In India, the southern states -especially Tamil Nadu, Kerala, and Andhra Pradesh play
a key role in activated carbon production because of their access to raw materials like coconut
shells.
2.1.2 OVERVIEW OF THE GLOBAL CARBON INDUSTRY
Globally, the carbon manufacturing industry plays a central role in industrial and
environmental sustainability. Major producers include China, India, the United States, Japan,
and European nations, which supply a wide range of carbon materials for different applications.
The activated carbon market, in particular, has grown rapidly due to rising concerns
about water pollution, air purification, and industrial emissions. Similarly, carbon black is
extensively used in tire and rubber production, while graphite is essential in batteries,
lubricants, and electrical applications.
The global activated carbon market was valued at over USD 4.6 billion in 2024 and is
projected to grow steadily due to industrialization and stricter environmental laws. The carbon
black market is estimated to exceed USD 15 billion by 2030, driven by the automotive sector’s
growth.
Modern carbon industries are moving toward energy-efficient, low-emission
manufacturing systems, using renewable carbon sources and recycling waste by-products.
Continuous R&D investments are being made to develop graphene-based materials, which hold
immense potential in electronics, energy storage, and nanotechnology.
Despite global challenges like raw material cost fluctuations and trade restrictions, the
carbon industry remains a cornerstone of industrial growth, providing solutions for cleaner
environments and sustainable technologies.
2.1.3 CARBON INDUSTRY IN INDIA
The carbon industry in India is one of the country’s most important industrial sectors,
supporting several other industries such as steel, water purification, chemicals, and energy.
India is among the leading producers and exporters of carbon-based materials like activated
carbon, carbon black, graphite, and industrial charcoal. The country benefits from the
availability of natural raw materials such as coconut shells, coal, and wood, along with a large
pool of skilled and semi-skilled workers.
In India, the southern states -especially Tamil Nadu, Kerala, and Andhra Pradesh play
a key role in activated carbon production because of their access to raw materials like coconut
shells.
7
The carbon black industry is driven mainly by the tire and rubber sectors, while graphite
and electrode manufacturing support steel and power industries. India exports carbon materials
to over 90 countries, with major markets in the Middle East, Japan, and Europe.
The Indian government has also taken several steps to promote this sector through
initiatives such as Make in India and Atmanirbhar Bharat, encouraging local manufacturing
and technological innovation. Industrial parks like the SIPCOT Industrial Estate in
Gangaikondan, Tirunelveli, have helped attract investments in carbon and chemical
manufacturing. With growing industrial demand, export opportunities, and eco-friendly
innovations, the carbon industry in India continues to show steady growth and global
competitiveness.
2.1.4 MARKET SIZE AND GROWTH
The Indian activated carbon market was valued at around USD 600 million in 2024 and
is expected to reach USD 900 million by 2030, growing at a compound annual growth rate
(CAGR) of nearly 6.5%. Similarly, the carbon black sector has experienced steady growth due
to the continuous expansion of the tire, rubber, and plastics industries. This growth is supported
by increasing industrial demand and the rising need for environmental protection measures.
Several factors are driving this market expansion. The growing demand for clean water
and air purification systems has significantly increased the use of activated carbon. Rapid
industrialization and urbanization have also raised the overall consumption of carbon-based
products. In addition, the metallurgical and energy sectors require large amounts of carbon
additives for production processes. Continuous technological improvements in manufacturing,
testing, and automation further enhance product quality and efficiency. Moreover, the
increasing awareness of sustainable and renewable carbon sources encourages industries to
adopt eco-friendly production practices.
The global carbon market shows similar trends, with the Asia-Pacific region leading
both in production and consumption. India, being resource-rich and cost-effective, continues
to expand its export base and strengthen its position in the international market. The industry’s
steady growth highlights its crucial role in supporting economic progress and environmental
sustainability for the nation.
The carbon black industry is driven mainly by the tire and rubber sectors, while graphite
and electrode manufacturing support steel and power industries. India exports carbon materials
to over 90 countries, with major markets in the Middle East, Japan, and Europe.
The Indian government has also taken several steps to promote this sector through
initiatives such as Make in India and Atmanirbhar Bharat, encouraging local manufacturing
and technological innovation. Industrial parks like the SIPCOT Industrial Estate in
Gangaikondan, Tirunelveli, have helped attract investments in carbon and chemical
manufacturing. With growing industrial demand, export opportunities, and eco-friendly
innovations, the carbon industry in India continues to show steady growth and global
competitiveness.
2.1.4 MARKET SIZE AND GROWTH
The Indian activated carbon market was valued at around USD 600 million in 2024 and
is expected to reach USD 900 million by 2030, growing at a compound annual growth rate
(CAGR) of nearly 6.5%. Similarly, the carbon black sector has experienced steady growth due
to the continuous expansion of the tire, rubber, and plastics industries. This growth is supported
by increasing industrial demand and the rising need for environmental protection measures.
Several factors are driving this market expansion. The growing demand for clean water
and air purification systems has significantly increased the use of activated carbon. Rapid
industrialization and urbanization have also raised the overall consumption of carbon-based
products. In addition, the metallurgical and energy sectors require large amounts of carbon
additives for production processes. Continuous technological improvements in manufacturing,
testing, and automation further enhance product quality and efficiency. Moreover, the
increasing awareness of sustainable and renewable carbon sources encourages industries to
adopt eco-friendly production practices.
The global carbon market shows similar trends, with the Asia-Pacific region leading
both in production and consumption. India, being resource-rich and cost-effective, continues
to expand its export base and strengthen its position in the international market. The industry’s
steady growth highlights its crucial role in supporting economic progress and environmental
sustainability for the nation.
8
2.1.2 COMPANY PROFILE
Fig 2.1
Company Logo
2.1.5 COMPANY OVERVIEW
Name Nova Carbon Private Limited Tirunelveli (Jacobi
Carbons)
Registration 30-07-2010
Parent Company Osaka Gas
Managing Director Thomas Antony
Location SIPCOT Industrial Growth Center in Gangaikondan,
Tirunelveli, at B46-B49, Gangaikondan, Tirunelveli
- 627352.Tamilnadu
Category Company Listed by Shares
Type Private Limited
CIN U24100TN2010PTC076798
Stock Exchange Unlisted
ROC ROC Chennai
Reg Num 76798
Reg State Tamilnadu
Specialization Export quality charcoal and all types of carbons
Authorized share capital 150000000.00
Paid up share capital 139325000.00
2.1.2 COMPANY PROFILE
Fig 2.1
Company Logo
2.1.5 COMPANY OVERVIEW
Name Nova Carbon Private Limited Tirunelveli (Jacobi
Carbons)
Registration 30-07-2010
Parent Company Osaka Gas
Managing Director Thomas Antony
Location SIPCOT Industrial Growth Center in Gangaikondan,
Tirunelveli, at B46-B49, Gangaikondan, Tirunelveli
- 627352.Tamilnadu
Category Company Listed by Shares
Type Private Limited
CIN U24100TN2010PTC076798
Stock Exchange Unlisted
ROC ROC Chennai
Reg Num 76798
Reg State Tamilnadu
Specialization Export quality charcoal and all types of carbons
Authorized share capital 150000000.00
Paid up share capital 139325000.00
9
Nova Carbons Private Limited is a private limited company located in Gangaikondan,
Tirunelveli District, Tamil Nadu, engaged in the manufacturing and supply of various carbon-
based products such as activated carbon, carbon black, graphite, and industrial charcoal. The
company plays an important role in supporting industries like water purification, chemicals,
metallurgy, and energy by providing high-quality carbon materials.
Nova Carbons was established with the objective of producing quality carbon products
that meet industrial standards and customer expectations. The company began its operations as
a small-scale unit and gradually expanded its facilities to meet the increasing market demand.
Its focus on quality, productivity, and customer satisfaction has helped it gain a stable position
in the regional industrial market.
The company operates with well-structured departments such as Production, Quality
Control, Finance, Marketing, and Human Resources, ensuring effective coordination and
smooth functioning. It adopts eco-friendly and efficient manufacturing processes, emphasizing
environmental protection and employee safety.
Nova Carbons continues to grow steadily by maintaining strong business ethics,
consistent quality performance, and long-term customer relationships. Its dedication to
improvement, teamwork, and sustainability enables it to maintain competitiveness in the
carbon manufacturing sector.
Today, Nova Carbon Pvt. Ltd. (Jacobi Carbons) stands as one of the trusted garment
manufacturers in South Tamil Nadu. With a legacy built on quality, integrity, and innovation,
the company continues to expand its presence in both domestic and international markets,
striving to uphold its founder’s vision of excellence and social responsibility.
The company aims to expand its production capacity and introduce more value-added
carbon products in the future. It continues to explore new markets and partnerships while
maintaining strong relationships with existing clients. By combining skilled manpower, reliable
technology, and a focus on sustainability, Nova Carbons Private Limited strives to achieve
consistent growth and contribute positively to the industrial development of Gangaikondan and
the Tirunelveli region.
Nova Carbons Private Limited is a private limited company located in Gangaikondan,
Tirunelveli District, Tamil Nadu, engaged in the manufacturing and supply of various carbon-
based products such as activated carbon, carbon black, graphite, and industrial charcoal. The
company plays an important role in supporting industries like water purification, chemicals,
metallurgy, and energy by providing high-quality carbon materials.
Nova Carbons was established with the objective of producing quality carbon products
that meet industrial standards and customer expectations. The company began its operations as
a small-scale unit and gradually expanded its facilities to meet the increasing market demand.
Its focus on quality, productivity, and customer satisfaction has helped it gain a stable position
in the regional industrial market.
The company operates with well-structured departments such as Production, Quality
Control, Finance, Marketing, and Human Resources, ensuring effective coordination and
smooth functioning. It adopts eco-friendly and efficient manufacturing processes, emphasizing
environmental protection and employee safety.
Nova Carbons continues to grow steadily by maintaining strong business ethics,
consistent quality performance, and long-term customer relationships. Its dedication to
improvement, teamwork, and sustainability enables it to maintain competitiveness in the
carbon manufacturing sector.
Today, Nova Carbon Pvt. Ltd. (Jacobi Carbons) stands as one of the trusted garment
manufacturers in South Tamil Nadu. With a legacy built on quality, integrity, and innovation,
the company continues to expand its presence in both domestic and international markets,
striving to uphold its founder’s vision of excellence and social responsibility.
The company aims to expand its production capacity and introduce more value-added
carbon products in the future. It continues to explore new markets and partnerships while
maintaining strong relationships with existing clients. By combining skilled manpower, reliable
technology, and a focus on sustainability, Nova Carbons Private Limited strives to achieve
consistent growth and contribute positively to the industrial development of Gangaikondan and
the Tirunelveli region.
10
2.2 VISION AND MISSION
Vision
To become a global leader in activated carbon technology, focusing on being the most
sustainable company in the industry through a commitment to its three core pillars People,
Planet, and Products.
Mission
To be a leading provider of activated carbon solutions while maintaining high standards
for quality and environmental responsibility.
2.3 ORGANIZATIONAL STRUCTURE
The organizational structure of Nova Carbon India Pvt. Ltd., Gangaikondan,
Tirunelveli, is designed to ensure smooth coordination among various departments and
efficient workflow within the organization. The company follows a hierarchical structure,
where responsibilities and authority flow from top management to lower-level employees. This
structure enables effective communication, supervision, and decision-making across
departments.
2.2 VISION AND MISSION
Vision
To become a global leader in activated carbon technology, focusing on being the most
sustainable company in the industry through a commitment to its three core pillars People,
Planet, and Products.
Mission
To be a leading provider of activated carbon solutions while maintaining high standards
for quality and environmental responsibility.
2.3 ORGANIZATIONAL STRUCTURE
The organizational structure of Nova Carbon India Pvt. Ltd., Gangaikondan,
Tirunelveli, is designed to ensure smooth coordination among various departments and
efficient workflow within the organization. The company follows a hierarchical structure,
where responsibilities and authority flow from top management to lower-level employees. This
structure enables effective communication, supervision, and decision-making across
departments.
Fig 2.2
Organization structure
MANAGING DIRECTOR
GENERAL MANAGER
PURCHASE
MANAGER
STORE MANAGER PRODUCTION
MANAGER
HR MANAGER FINANCE
MANAGER
PURCHASE
INCHARGE
STORE
SUPERVISOR
SUPERVISOR EXECUTIVES FINANACE
EXECUTIVES
ASSISSTANTS CLERK SECTIONAL
SUPERVISOR
EMPLOYEES
ASSISTANTS OFFICE
ASSISTANTS
Organization structure
MANAGING DIRECTOR
GENERAL MANAGER
PURCHASE
MANAGER
STORE MANAGER PRODUCTION
MANAGER
HR MANAGER FINANCE
MANAGER
PURCHASE
INCHARGE
STORE
SUPERVISOR
SUPERVISOR EXECUTIVES FINANACE
EXECUTIVES
ASSISSTANTS CLERK SECTIONAL
SUPERVISOR
EMPLOYEES
ASSISTANTS OFFICE
ASSISTANTS
12
2.4 POLICIES AND PROCEDURES
Nova Carbon India Pvt. Ltd., Gangaikondan, follows a set of well-defined policies and
procedures to maintain discipline, quality, and operational efficiency within the organization.
These policies guide employees in performing their duties effectively and help management
ensure consistency in all business activities.
• Human Resource Policy
The company promotes a fair and transparent work environment. Recruitment, training, and
promotions are based on merit and performance. Employee welfare, safety, and motivation
are given high importance.
• Quality Policy
Nova Carbon is committed to delivering products of the highest quality standards. The
company follows strict quality-control measures at every stage of production to ensure that
finished goods meet both customer expectations and industrial norms.
• Production Policy
The production process is planned and executed efficiently to minimize waste and optimize
resource utilization. The company emphasizes continuous improvement through modern
machinery, skilled workforce, and regular maintenance schedules.
• Safety Policy
Safety is a top priority. The company ensures a safe working environment by providing
safety gear, conducting regular inspections, and organizing awareness programs on
workplace safety and emergency handling.
• Environmental Policy
The company is conscious of its responsibility toward the environment. It adopts eco-
friendly production methods, ensures proper waste disposal, and complies with
environmental regulations to reduce its carbon footprint.
• Code of Conduct
Employees are expected to maintain professionalism, honesty, and integrity. Strict
adherence to ethical practices is encouraged to uphold the company’s reputation.
The policies and procedures at Nova Carbon India Pvt. Ltd. ensure smooth operations,
maintain quality standards, and create a safe and disciplined work environment for all
employees.
2.4 POLICIES AND PROCEDURES
Nova Carbon India Pvt. Ltd., Gangaikondan, follows a set of well-defined policies and
procedures to maintain discipline, quality, and operational efficiency within the organization.
These policies guide employees in performing their duties effectively and help management
ensure consistency in all business activities.
• Human Resource Policy
The company promotes a fair and transparent work environment. Recruitment, training, and
promotions are based on merit and performance. Employee welfare, safety, and motivation
are given high importance.
• Quality Policy
Nova Carbon is committed to delivering products of the highest quality standards. The
company follows strict quality-control measures at every stage of production to ensure that
finished goods meet both customer expectations and industrial norms.
• Production Policy
The production process is planned and executed efficiently to minimize waste and optimize
resource utilization. The company emphasizes continuous improvement through modern
machinery, skilled workforce, and regular maintenance schedules.
• Safety Policy
Safety is a top priority. The company ensures a safe working environment by providing
safety gear, conducting regular inspections, and organizing awareness programs on
workplace safety and emergency handling.
• Environmental Policy
The company is conscious of its responsibility toward the environment. It adopts eco-
friendly production methods, ensures proper waste disposal, and complies with
environmental regulations to reduce its carbon footprint.
• Code of Conduct
Employees are expected to maintain professionalism, honesty, and integrity. Strict
adherence to ethical practices is encouraged to uphold the company’s reputation.
The policies and procedures at Nova Carbon India Pvt. Ltd. ensure smooth operations,
maintain quality standards, and create a safe and disciplined work environment for all
employees.
13
2.5 PRODUCTS AND SERVICES OF NOVA CARBON INDIA PVT LTD
Nova Carbons India Pvt. Ltd. specializes in the manufacture of high-quality activated
carbon products. These products are essential for various industrial applications, including air
and water purification, chemical processing, and environmental protection.
Key Products:
• Activated Carbon:
Produced from coconut shells, this product is widely used in filtration systems to
remove impurities from liquids and gases.
• Filter Bags and Cages:
These are designed for use in industrial filtration systems, ensuring efficient separation of
particles from gases or liquids.
Services:
• Custom Manufacturing:
Nova Carbons offers tailored solutions to meet specific customer requirements,
ensuring optimal performance in various applications.
• Logistics and Delivery:
The company provides timely delivery services, ensuring that products reach clients
promptly and in excellent condition.
With a commitment to quality and customer satisfaction, Nova Carbons India Pvt. Ltd.
continues to serve industries both domestically and internationally.
2.6 PRESENT STATUS OF THE COMPANY
Nova Carbons India Pvt. Ltd., located in Gangaikondan, Tirunelveli, is a leading
manufacturer of activated carbon in India. The company is fully operational and caters to various
industries including water purification, air filtration, and chemical processing.
The organization has a well-established production facility with modern equipment for
carbonization, activation, quality testing, and packaging. It follows strict quality control
procedures to ensure that all products meet both domestic and international standards. Departments
such as Production, Quality Control, Stores & Purchase, Finance, and HR work in coordination to
maintain smooth operations.
The company emphasizes employee skill development, safety, and teamwork, which
ensures high productivity and operational efficiency. Nova Carbons also focuses on environmental
2.5 PRODUCTS AND SERVICES OF NOVA CARBON INDIA PVT LTD
Nova Carbons India Pvt. Ltd. specializes in the manufacture of high-quality activated
carbon products. These products are essential for various industrial applications, including air
and water purification, chemical processing, and environmental protection.
Key Products:
• Activated Carbon:
Produced from coconut shells, this product is widely used in filtration systems to
remove impurities from liquids and gases.
• Filter Bags and Cages:
These are designed for use in industrial filtration systems, ensuring efficient separation of
particles from gases or liquids.
Services:
• Custom Manufacturing:
Nova Carbons offers tailored solutions to meet specific customer requirements,
ensuring optimal performance in various applications.
• Logistics and Delivery:
The company provides timely delivery services, ensuring that products reach clients
promptly and in excellent condition.
With a commitment to quality and customer satisfaction, Nova Carbons India Pvt. Ltd.
continues to serve industries both domestically and internationally.
2.6 PRESENT STATUS OF THE COMPANY
Nova Carbons India Pvt. Ltd., located in Gangaikondan, Tirunelveli, is a leading
manufacturer of activated carbon in India. The company is fully operational and caters to various
industries including water purification, air filtration, and chemical processing.
The organization has a well-established production facility with modern equipment for
carbonization, activation, quality testing, and packaging. It follows strict quality control
procedures to ensure that all products meet both domestic and international standards. Departments
such as Production, Quality Control, Stores & Purchase, Finance, and HR work in coordination to
maintain smooth operations.
The company emphasizes employee skill development, safety, and teamwork, which
ensures high productivity and operational efficiency. Nova Carbons also focuses on environmental
14
sustainability, implementing waste management practices and energy-efficient production
processes.
Currently, the company has a stable financial and operational position, with a growing
market presence nationally and internationally. Continuous innovation, adherence to industry
standards, and customer satisfaction remain the core priorities of Nova Carbons. The company is
progressing steadily, expanding production capabilities, and contributing significantly to the
activated carbon industry.
As of 2025, Nova Carbons India Pvt. Ltd., Gangaikondan, continues to operate as a leading
manufacturer of activated carbon with a stable and progressive position in the industry. The
company reported some financial fluctuations, with a 24.74% decrease in annual revenue and a
42.21% decline in net profit compared to the previous year.
Despite this, the company’s net worth increased by 14.82% and total assets grew by
19.38%, reflecting an expansion of its financial and operational base. Equity improved by 8.09%,
though the debt-to-equity ratio rose by 15.52%, indicating a slightly higher reliance on debt
financing. Operational efficiency saw minor changes, with the operating profit margin decreasing
by 0.99% and the net profit margin declining by 1.4%. The return on equity fell by 5.43%, while
liquidity indicators showed small improvements, with the quick ratio increasing by 0.02% and the
cash ratio slightly decreasing by 0.13%.
Overall, Nova Carbons remains a financially stable and operationally efficient company,
continuing to expand its production capabilities and serve both domestic and international markets
while maintaining a focus on quality, sustainability, and innovation
sustainability, implementing waste management practices and energy-efficient production
processes.
Currently, the company has a stable financial and operational position, with a growing
market presence nationally and internationally. Continuous innovation, adherence to industry
standards, and customer satisfaction remain the core priorities of Nova Carbons. The company is
progressing steadily, expanding production capabilities, and contributing significantly to the
activated carbon industry.
As of 2025, Nova Carbons India Pvt. Ltd., Gangaikondan, continues to operate as a leading
manufacturer of activated carbon with a stable and progressive position in the industry. The
company reported some financial fluctuations, with a 24.74% decrease in annual revenue and a
42.21% decline in net profit compared to the previous year.
Despite this, the company’s net worth increased by 14.82% and total assets grew by
19.38%, reflecting an expansion of its financial and operational base. Equity improved by 8.09%,
though the debt-to-equity ratio rose by 15.52%, indicating a slightly higher reliance on debt
financing. Operational efficiency saw minor changes, with the operating profit margin decreasing
by 0.99% and the net profit margin declining by 1.4%. The return on equity fell by 5.43%, while
liquidity indicators showed small improvements, with the quick ratio increasing by 0.02% and the
cash ratio slightly decreasing by 0.13%.
Overall, Nova Carbons remains a financially stable and operationally efficient company,
continuing to expand its production capabilities and serve both domestic and international markets
while maintaining a focus on quality, sustainability, and innovation
15
2.7 DEPARTMENTS
2.7.1 PRODUCTION DEPARTMENT
Nova Carbons India Pvt. Ltd. specializes in the manufacturing of high-quality activated
carbon products, primarily derived from coconut shells. The production process is divided into
several key departments, each responsible for specific stages of manufacturing to ensure product
quality and efficiency.
PROCESS FLOW OF CARBON PRODUCTION IN NOVA CARBONS
PROCESS DESCRIPTION
• Coconut shell, the basic raw material is Crushed, Screened for required mesh size.
• Granulated coconut shell is fed to Continuous Rotary Kiln for Carbonisation in the
absence of air.
• For initial start-up for process heat LPG is used and the raw material gets carbonised
by indirect heating technology.
• Maintain required process temperature and pressure in the Rotary kiln.
• Flue gas generated is incinerated with part of incinerated flue gas returned to Rotary
Kiln and remaining gas going to Waste Heat Recovery Boiler for generation of Steam
and Power.
• The Charcoal discharged from Rotary Kiln is cooled by means of rotary cooler, water
quenching conveyor and collected in bulk bags and utilised for Activated Carbon production.
2.7 DEPARTMENTS
2.7.1 PRODUCTION DEPARTMENT
Nova Carbons India Pvt. Ltd. specializes in the manufacturing of high-quality activated
carbon products, primarily derived from coconut shells. The production process is divided into
several key departments, each responsible for specific stages of manufacturing to ensure product
quality and efficiency.
PROCESS FLOW OF CARBON PRODUCTION IN NOVA CARBONS
PROCESS DESCRIPTION
• Coconut shell, the basic raw material is Crushed, Screened for required mesh size.
• Granulated coconut shell is fed to Continuous Rotary Kiln for Carbonisation in the
absence of air.
• For initial start-up for process heat LPG is used and the raw material gets carbonised
by indirect heating technology.
• Maintain required process temperature and pressure in the Rotary kiln.
• Flue gas generated is incinerated with part of incinerated flue gas returned to Rotary
Kiln and remaining gas going to Waste Heat Recovery Boiler for generation of Steam
and Power.
• The Charcoal discharged from Rotary Kiln is cooled by means of rotary cooler, water
quenching conveyor and collected in bulk bags and utilised for Activated Carbon production.
16
➢ Raw Material Procurement and Storage:
This department is responsible for sourcing and storing high-quality coconut shells,
which serve as the primary raw material for activated carbon production. They ensure
that the materials meet the required specifications and are stored under optimal conditions
to maintain quality.
➢ Carbonization Unit:
In this unit, the coconut shells undergo a high-temperature process in a controlled
environment to convert them into charcoal. This step is crucial as it determines the base
structure of the activated carbon.
➢ Activation Unit:
The charcoal produced in the carbonization unit is then subjected to steam activation at
high temperatures. This process enhances the porous structure of the charcoal, increasing
its surface area and making it suitable for adsorption applications.
➢ Crushing and Sieving Department:
After activation, the carbon is cooled and then crushed into various particle sizes. Sieving
ensures that the activated carbon meets specific mesh size requirements for different
applications.
➢ Impregnation and Customization Unit:
In this department, the activated carbon may undergo further treatment to enhance its
adsorption properties for specific applications. This can include impregnation with
chemicals to tailor the carbon's performance.
➢ Quality Control and Testing Laboratory:
Quality control is integral to the production process. This department conducts rigorous
testing to ensure that the activated carbon meets the required standards and specifications
before it is released for packaging and shipment.
➢ Raw Material Procurement and Storage:
This department is responsible for sourcing and storing high-quality coconut shells,
which serve as the primary raw material for activated carbon production. They ensure
that the materials meet the required specifications and are stored under optimal conditions
to maintain quality.
➢ Carbonization Unit:
In this unit, the coconut shells undergo a high-temperature process in a controlled
environment to convert them into charcoal. This step is crucial as it determines the base
structure of the activated carbon.
➢ Activation Unit:
The charcoal produced in the carbonization unit is then subjected to steam activation at
high temperatures. This process enhances the porous structure of the charcoal, increasing
its surface area and making it suitable for adsorption applications.
➢ Crushing and Sieving Department:
After activation, the carbon is cooled and then crushed into various particle sizes. Sieving
ensures that the activated carbon meets specific mesh size requirements for different
applications.
➢ Impregnation and Customization Unit:
In this department, the activated carbon may undergo further treatment to enhance its
adsorption properties for specific applications. This can include impregnation with
chemicals to tailor the carbon's performance.
➢ Quality Control and Testing Laboratory:
Quality control is integral to the production process. This department conducts rigorous
testing to ensure that the activated carbon meets the required standards and specifications
before it is released for packaging and shipment.
17
➢ Packaging and Dispatch Department:
Once the activated carbon passes quality checks, it is packaged into various forms such as
bags, drums, or bulk containers, depending on customer requirements. The department
ensures that the products are properly labeled and dispatched to customers in a timely
manner.
The production departments at Nova Carbons India Pvt. Ltd. work in a coordinated
manner to ensure high-quality activated carbon products. From raw material procurement to
packaging, each department plays a vital role in maintaining efficiency, quality, and timely
delivery to customers.
2.7.2 STORES DEPARTMENT
The Stores Department at Nova Carbons India Pvt. Ltd. is vital for the seamless
functioning of the company. It is responsible for the procurement, storage, and management of all
raw materials, chemicals, packing materials, and finished products. Proper functioning of the
stores ensures that production schedules are met without delays and that resources are optimally
utilized.
Key Functions:
• Inventory Management:
Maintains optimum stock levels of raw materials like coconut shells, chemicals, and
auxiliary items to avoid shortages or overstocking.
• Material Inspection and Quality Check:
Ensures that all received materials meet the company’s quality standards before
entering the store.
• Storage and Preservation:
Organizes materials in a systematic manner, with proper labeling and conditions to
prevent damage, contamination, or deterioration.
• Issuing Materials to Departments:
Supplies the production, maintenance, and packaging departments with materials as per
requirements and schedules.
• Record Keeping:
Maintains accurate records of stock levels, receipts, issues, and returns to ensure
accountability, smooth audits, and efficient tracking of resources.
➢ Packaging and Dispatch Department:
Once the activated carbon passes quality checks, it is packaged into various forms such as
bags, drums, or bulk containers, depending on customer requirements. The department
ensures that the products are properly labeled and dispatched to customers in a timely
manner.
The production departments at Nova Carbons India Pvt. Ltd. work in a coordinated
manner to ensure high-quality activated carbon products. From raw material procurement to
packaging, each department plays a vital role in maintaining efficiency, quality, and timely
delivery to customers.
2.7.2 STORES DEPARTMENT
The Stores Department at Nova Carbons India Pvt. Ltd. is vital for the seamless
functioning of the company. It is responsible for the procurement, storage, and management of all
raw materials, chemicals, packing materials, and finished products. Proper functioning of the
stores ensures that production schedules are met without delays and that resources are optimally
utilized.
Key Functions:
• Inventory Management:
Maintains optimum stock levels of raw materials like coconut shells, chemicals, and
auxiliary items to avoid shortages or overstocking.
• Material Inspection and Quality Check:
Ensures that all received materials meet the company’s quality standards before
entering the store.
• Storage and Preservation:
Organizes materials in a systematic manner, with proper labeling and conditions to
prevent damage, contamination, or deterioration.
• Issuing Materials to Departments:
Supplies the production, maintenance, and packaging departments with materials as per
requirements and schedules.
• Record Keeping:
Maintains accurate records of stock levels, receipts, issues, and returns to ensure
accountability, smooth audits, and efficient tracking of resources.
18
• Safety and Security:
Implements safety measures for storage areas to prevent accidents and loss, ensuring the
workplace is secure and hazard-free.
• Coordination with Suppliers:
Communicates with suppliers for timely procurement, resolving discrepancies, and
maintaining good supplier relationships.
The Stores Department ensures operational efficiency by providing a steady supply of
materials, supporting production, and minimizing downtime. It acts as the backbone of Nova
Carbons India Pvt. Ltd.’s manufacturing operations, contributing significantly to the company’s
productivity and quality standards.
2.7.3 PURCHASE DEPARTMENT
The Purchase Department at Nova Carbons India Pvt. Ltd. is responsible for procuring
all materials and services required for smooth production and operations. This department
ensures that the company gets high-quality raw materials, chemicals, machinery, and other
supplies at the most competitive prices and within the required time frame.
Key Functions:
• Supplier Selection and Management:
Identifies and selects reliable suppliers, negotiates contracts, and maintains good
relationships to ensure timely and consistent supply of materials.
• Procurement of Raw Materials:
Purchases essential materials such as coconut shells, chemicals, and other components
required for activated carbon production.
• Cost Management:
Ensures cost-effective procurement by comparing prices, negotiating discounts, and
evaluating supplier performance.
• Purchase Planning:
Coordinates with production and stores departments to forecast material requirements and
plan purchases accordingly.
• Quality Verification:
Works closely with the Quality Control Department to ensure that all purchased
materials meet the company’s quality standards.
• Safety and Security:
Implements safety measures for storage areas to prevent accidents and loss, ensuring the
workplace is secure and hazard-free.
• Coordination with Suppliers:
Communicates with suppliers for timely procurement, resolving discrepancies, and
maintaining good supplier relationships.
The Stores Department ensures operational efficiency by providing a steady supply of
materials, supporting production, and minimizing downtime. It acts as the backbone of Nova
Carbons India Pvt. Ltd.’s manufacturing operations, contributing significantly to the company’s
productivity and quality standards.
2.7.3 PURCHASE DEPARTMENT
The Purchase Department at Nova Carbons India Pvt. Ltd. is responsible for procuring
all materials and services required for smooth production and operations. This department
ensures that the company gets high-quality raw materials, chemicals, machinery, and other
supplies at the most competitive prices and within the required time frame.
Key Functions:
• Supplier Selection and Management:
Identifies and selects reliable suppliers, negotiates contracts, and maintains good
relationships to ensure timely and consistent supply of materials.
• Procurement of Raw Materials:
Purchases essential materials such as coconut shells, chemicals, and other components
required for activated carbon production.
• Cost Management:
Ensures cost-effective procurement by comparing prices, negotiating discounts, and
evaluating supplier performance.
• Purchase Planning:
Coordinates with production and stores departments to forecast material requirements and
plan purchases accordingly.
• Quality Verification:
Works closely with the Quality Control Department to ensure that all purchased
materials meet the company’s quality standards.
19
• Documentation and Record Keeping:
Maintains detailed records of purchase orders, invoices, contracts, and supplier
information for accountability and auditing purposes.
• Compliance:
Ensures adherence to company policies and legal regulations in all purchasing activities.
The Purchase Department plays a critical role in maintaining production efficiency by
ensuring that the right materials are available at the right time and cost. Its effective functioning
directly impacts the company’s operational success and overall profitability.
2.7.4 HUMAN RESOURCE DEPARTMENT
The Human Resource Department at Nova Carbons India Pvt. Ltd. plays a vital role in
managing the company’s workforce and ensuring a productive, motivated, and satisfied team. It
oversees all aspects of employee management, from recruitment to performance evaluation and
training.
Key Functions:
• Recruitment and Staffing:
Identifies staffing needs, conducts interviews, and hires skilled personnel to meet the
company’s operational requirements.
• Training and Development:
Organizes training programs and workshops to enhance employees’ skills, knowledge,
and efficiency.
• Employee Welfare:
Ensures employee well-being by implementing welfare programs, safety measures, and
a healthy work environment.
• Performance Management:
Monitors and evaluates employee performance, sets goals, and implements appraisals
and reward systems.
• Payroll and Compensation:
Manages salaries, incentives, bonuses, and other financial benefits for employees in a
timely and accurate manner.
• Documentation and Record Keeping:
Maintains detailed records of purchase orders, invoices, contracts, and supplier
information for accountability and auditing purposes.
• Compliance:
Ensures adherence to company policies and legal regulations in all purchasing activities.
The Purchase Department plays a critical role in maintaining production efficiency by
ensuring that the right materials are available at the right time and cost. Its effective functioning
directly impacts the company’s operational success and overall profitability.
2.7.4 HUMAN RESOURCE DEPARTMENT
The Human Resource Department at Nova Carbons India Pvt. Ltd. plays a vital role in
managing the company’s workforce and ensuring a productive, motivated, and satisfied team. It
oversees all aspects of employee management, from recruitment to performance evaluation and
training.
Key Functions:
• Recruitment and Staffing:
Identifies staffing needs, conducts interviews, and hires skilled personnel to meet the
company’s operational requirements.
• Training and Development:
Organizes training programs and workshops to enhance employees’ skills, knowledge,
and efficiency.
• Employee Welfare:
Ensures employee well-being by implementing welfare programs, safety measures, and
a healthy work environment.
• Performance Management:
Monitors and evaluates employee performance, sets goals, and implements appraisals
and reward systems.
• Payroll and Compensation:
Manages salaries, incentives, bonuses, and other financial benefits for employees in a
timely and accurate manner.
20
• Compliance and Policies:
Ensures adherence to labor laws, company policies, and regulations related to
employment, safety, and ethics.
• Employee Relations:
Addresses employee grievances, maintains a positive work culture, and promotes
effective communication between staff and management.
The HR Department acts as a bridge between management and employees, ensuring that
the workforce is motivated, skilled, and aligned with the company’s objectives. Its effective
functioning contributes significantly to the overall productivity and growth of Nova Carbons
India Pvt. Ltd.
2.7.5 FINANCE DEPARTMENT
The Finance Department at Nova Carbons India Pvt. Ltd. plays a crucial role in
managing the company’s financial health and ensuring effective utilization of resources. It
oversees all financial activities, including budgeting, accounting, investment, and cost control,
which are essential for the smooth functioning and growth of the company.
Key Functions:
• Financial Planning and Budgeting:
Prepares annual budgets, forecasts expenses and revenues, and ensures proper
allocation of funds to various departments.
• Accounting and Bookkeeping:
Maintains accurate records of all financial transactions, including payments, receipts, and
general ledger entries.
• Cost Control and Analysis:
Monitors production and operational costs, identifies areas for cost reduction, and
ensures profitability.
• Cash Flow Management:
Manages the company’s inflow and outflow of cash to maintain liquidity and meet
financial obligations.
• Investment and Fund Management:
Evaluates investment opportunities, manages short-term and long-term funds, and
ensures optimal returns on investments.
• Compliance and Policies:
Ensures adherence to labor laws, company policies, and regulations related to
employment, safety, and ethics.
• Employee Relations:
Addresses employee grievances, maintains a positive work culture, and promotes
effective communication between staff and management.
The HR Department acts as a bridge between management and employees, ensuring that
the workforce is motivated, skilled, and aligned with the company’s objectives. Its effective
functioning contributes significantly to the overall productivity and growth of Nova Carbons
India Pvt. Ltd.
2.7.5 FINANCE DEPARTMENT
The Finance Department at Nova Carbons India Pvt. Ltd. plays a crucial role in
managing the company’s financial health and ensuring effective utilization of resources. It
oversees all financial activities, including budgeting, accounting, investment, and cost control,
which are essential for the smooth functioning and growth of the company.
Key Functions:
• Financial Planning and Budgeting:
Prepares annual budgets, forecasts expenses and revenues, and ensures proper
allocation of funds to various departments.
• Accounting and Bookkeeping:
Maintains accurate records of all financial transactions, including payments, receipts, and
general ledger entries.
• Cost Control and Analysis:
Monitors production and operational costs, identifies areas for cost reduction, and
ensures profitability.
• Cash Flow Management:
Manages the company’s inflow and outflow of cash to maintain liquidity and meet
financial obligations.
• Investment and Fund Management:
Evaluates investment opportunities, manages short-term and long-term funds, and
ensures optimal returns on investments.
21
• Financial Reporting:
Prepares financial statements, balance sheets, profit & loss accounts, and other reports
for management review and statutory compliance.
• Compliance and Taxation:
Ensures compliance with financial regulations, tax laws, and filing requirements such as
GST, income tax, and other statutory obligations.
• Internal Control and Audit:
Implements internal control systems to prevent fraud, errors, and financial
mismanagement, and coordinates with auditors for regular audits.
The Finance Department ensures the financial stability and growth of Nova Carbons India
Pvt. Ltd. by providing accurate financial information, supporting strategic decisions, and
maintaining transparency and accountability in all financial matters.
• Financial Reporting:
Prepares financial statements, balance sheets, profit & loss accounts, and other reports
for management review and statutory compliance.
• Compliance and Taxation:
Ensures compliance with financial regulations, tax laws, and filing requirements such as
GST, income tax, and other statutory obligations.
• Internal Control and Audit:
Implements internal control systems to prevent fraud, errors, and financial
mismanagement, and coordinates with auditors for regular audits.
The Finance Department ensures the financial stability and growth of Nova Carbons India
Pvt. Ltd. by providing accurate financial information, supporting strategic decisions, and
maintaining transparency and accountability in all financial matters.
CHAPTER III
22
OBSERVATIONAL ANALYSIS
3.1 SWOT ANALYSIS
SWOT analysis is a useful tool to evaluate the internal strengths and weaknesses of a
company, along with external opportunities and threats that affect its performance.
This analysis helps in understanding the company’s current position& future potential.
The following SWOT analysis has been prepared for Nova Carbon Private Limited
Gangaikondan, Tirunelveli based on the observations made during the internship.
Strengths:
➢ Well-organized production process with a focus on quality and consistency.
➢ Skilled and trained workforce ensuring high-quality production.
➢ Use of eco-friendly manufacturing methods and raw materials.
➢ Strong relationships with international buyers like Shanghai Tuyi International Trade
Co. Ltd. and Calgon Carbon Suzhou Co. Ltd and (China,USA,Germany).
➢ Strong management focus on safety, efficiency, and cost control.
Weaknesses:
• The company mainly focuses on international exports and not on the local market.
• Record keeping and attendance are maintained manually instead of computerized
methods.
• Marketing activities are less focused on digital or social media platforms.
• Dependence on third -party logistics (Kuluthonga Services).
• Limited Manufacturing Plants (Tirunelveli, Coimbatore, and Srilanka)
Opportunities:
• Expansion into new domestic and international markets.
• Awareness about the carbon usage benefits for the public.
• Growing demand for activated carbon for medical purpose.
• Collaboration with research organizations for product innovation.
• Scope of the adopting new modern technology( Clean carbon technology, AI and
Automation in carbon Plants.
OBSERVATIONAL ANALYSIS
3.1 SWOT ANALYSIS
SWOT analysis is a useful tool to evaluate the internal strengths and weaknesses of a
company, along with external opportunities and threats that affect its performance.
This analysis helps in understanding the company’s current position& future potential.
The following SWOT analysis has been prepared for Nova Carbon Private Limited
Gangaikondan, Tirunelveli based on the observations made during the internship.
Strengths:
➢ Well-organized production process with a focus on quality and consistency.
➢ Skilled and trained workforce ensuring high-quality production.
➢ Use of eco-friendly manufacturing methods and raw materials.
➢ Strong relationships with international buyers like Shanghai Tuyi International Trade
Co. Ltd. and Calgon Carbon Suzhou Co. Ltd and (China,USA,Germany).
➢ Strong management focus on safety, efficiency, and cost control.
Weaknesses:
• The company mainly focuses on international exports and not on the local market.
• Record keeping and attendance are maintained manually instead of computerized
methods.
• Marketing activities are less focused on digital or social media platforms.
• Dependence on third -party logistics (Kuluthonga Services).
• Limited Manufacturing Plants (Tirunelveli, Coimbatore, and Srilanka)
Opportunities:
• Expansion into new domestic and international markets.
• Awareness about the carbon usage benefits for the public.
• Growing demand for activated carbon for medical purpose.
• Collaboration with research organizations for product innovation.
• Scope of the adopting new modern technology( Clean carbon technology, AI and
Automation in carbon Plants.
23
Threats:
• Intense competition from other carbon manufacturers.
• Fluctuations in raw material (coconut shell) prices due to seasonal changes high demand
in other industries
• Government regulations related to environmental and chemical industries.
• Risk of labor shortages affecting production timelines.
• Global market changes affecting exports.
3.2 PESTEL ANALYSIS
PESTEL analysis is a strategic tool used to examine the Political, Economic, Social,
Technological, Environmental, and Legal factors that affect a business. It helps in
understanding the external environment and the factors that can influence the growth and
operations of Nova Carbon Private Limited.
1. Political Factors:
• Government policies on industrial regulations, labor laws, and export-import rules
impact carbon manufacturing operations.
• Supportive export promotion policies help Nova Carbons expand its international
market reach.
• Compliance with safety, labour, and environmental regulations ensures smooth
functioning and avoids legal penalties
.2. Economic Factors:
• Economic growth in India and abroad affects demand for carbon products.
• Fluctuations in raw material prices (coconut shell, coal) and transportation costs impact
production expenses.
• Currency exchange rate changes influence export profitability and pricing strategies.
3. Social Factors:
• Availability of skilled labor in Tirunelveli affects production capacity and efficiency.
• Community expectations regarding employee welfare and corporate social
responsibility influence HR policies.
• Health and safety conditions in the factory are important for employee satisfaction and
compliance.
Threats:
• Intense competition from other carbon manufacturers.
• Fluctuations in raw material (coconut shell) prices due to seasonal changes high demand
in other industries
• Government regulations related to environmental and chemical industries.
• Risk of labor shortages affecting production timelines.
• Global market changes affecting exports.
3.2 PESTEL ANALYSIS
PESTEL analysis is a strategic tool used to examine the Political, Economic, Social,
Technological, Environmental, and Legal factors that affect a business. It helps in
understanding the external environment and the factors that can influence the growth and
operations of Nova Carbon Private Limited.
1. Political Factors:
• Government policies on industrial regulations, labor laws, and export-import rules
impact carbon manufacturing operations.
• Supportive export promotion policies help Nova Carbons expand its international
market reach.
• Compliance with safety, labour, and environmental regulations ensures smooth
functioning and avoids legal penalties
.2. Economic Factors:
• Economic growth in India and abroad affects demand for carbon products.
• Fluctuations in raw material prices (coconut shell, coal) and transportation costs impact
production expenses.
• Currency exchange rate changes influence export profitability and pricing strategies.
3. Social Factors:
• Availability of skilled labor in Tirunelveli affects production capacity and efficiency.
• Community expectations regarding employee welfare and corporate social
responsibility influence HR policies.
• Health and safety conditions in the factory are important for employee satisfaction and
compliance.
24
4. Technological Factors:
• Limited use of advanced manufacturing technology affects production efficiency and
competitiveness.
• Adoption of modern equipment, automation, and digital management systems can
improve output and accuracy.
• Technology in quality control, inventory management, and export tracking enhances
productivity.
5. Environmental Factors:
• Production of carbon products can cause pollution, requiring strict environmental
management.
• Increasing focus on sustainable and eco-friendly products affects product development
and market positioning.
• Proper waste management and emission control are necessary to meet legal and social
standards.
6. Legal Factors:
• Compliance with labor laws, factory acts, and factory regulations, and environmental
rules is mandatory.
• Export and import regulations directly affect international trade operations.
• Intellectual property protection for proprietary processes safeguards competitive
advantage.
3.3 PORTER’S FIVE FORCE ANALYSIS
Porter’s Five Forces Model is a strategic tool used to analyze the competitive
environment of a company. It helps identify the intensity of competition and the profitability
potential in an industry by examining five key forces: threat of new entrants, bargaining power
of suppliers, bargaining power of buyers, threat of substitutes, and industry rivalry. This
analysis provides insights into the market position of Nova Carbons India Pvt. Ltd. and its
strategic challenges.
4. Technological Factors:
• Limited use of advanced manufacturing technology affects production efficiency and
competitiveness.
• Adoption of modern equipment, automation, and digital management systems can
improve output and accuracy.
• Technology in quality control, inventory management, and export tracking enhances
productivity.
5. Environmental Factors:
• Production of carbon products can cause pollution, requiring strict environmental
management.
• Increasing focus on sustainable and eco-friendly products affects product development
and market positioning.
• Proper waste management and emission control are necessary to meet legal and social
standards.
6. Legal Factors:
• Compliance with labor laws, factory acts, and factory regulations, and environmental
rules is mandatory.
• Export and import regulations directly affect international trade operations.
• Intellectual property protection for proprietary processes safeguards competitive
advantage.
3.3 PORTER’S FIVE FORCE ANALYSIS
Porter’s Five Forces Model is a strategic tool used to analyze the competitive
environment of a company. It helps identify the intensity of competition and the profitability
potential in an industry by examining five key forces: threat of new entrants, bargaining power
of suppliers, bargaining power of buyers, threat of substitutes, and industry rivalry. This
analysis provides insights into the market position of Nova Carbons India Pvt. Ltd. and its
strategic challenges.
25
• Threat of New Entrants
Moderate
The activated carbon industry requires specialized machinery, quality raw materials
(like coconut shells), and technical expertise. While these barriers exist, the market is
growing, and new companies may enter with sufficient investment, making the threat
moderate.
• Bargaining Power of Suppliers
Low to Moderate
Suppliers mainly provide coconut shells and chemicals. Since coconut shells are widely
available and multiple suppliers exist, the bargaining power of suppliers is relatively
low. However, for specialized chemicals or additives, supplier influence may increase
slightly.
• Bargaining Power of Buyers
Moderate
Customers include industrial clients needing activated carbon for filtration, purification,
or chemical applications. Large buyers may negotiate better prices, but the high quality
and consistency of Nova Carbon products reduce their bargaining power to a moderate
level.
• Threat of Substitutes
Moderate
Substitute products like synthetic carbon or alternative filtration materials exist, but
they may not match the performance or cost-effectiveness of high-quality activated
carbon. Therefore, the threat of substitutes is moderate.
• Industry Rivalry
High
The activated carbon industry has several established domestic and international
players. Competition is high due to similar products, quality standards, and the need to
maintain pricing and market share. Companies compete on product quality, technology,
and customer service.
• Threat of New Entrants
Moderate
The activated carbon industry requires specialized machinery, quality raw materials
(like coconut shells), and technical expertise. While these barriers exist, the market is
growing, and new companies may enter with sufficient investment, making the threat
moderate.
• Bargaining Power of Suppliers
Low to Moderate
Suppliers mainly provide coconut shells and chemicals. Since coconut shells are widely
available and multiple suppliers exist, the bargaining power of suppliers is relatively
low. However, for specialized chemicals or additives, supplier influence may increase
slightly.
• Bargaining Power of Buyers
Moderate
Customers include industrial clients needing activated carbon for filtration, purification,
or chemical applications. Large buyers may negotiate better prices, but the high quality
and consistency of Nova Carbon products reduce their bargaining power to a moderate
level.
• Threat of Substitutes
Moderate
Substitute products like synthetic carbon or alternative filtration materials exist, but
they may not match the performance or cost-effectiveness of high-quality activated
carbon. Therefore, the threat of substitutes is moderate.
• Industry Rivalry
High
The activated carbon industry has several established domestic and international
players. Competition is high due to similar products, quality standards, and the need to
maintain pricing and market share. Companies compete on product quality, technology,
and customer service.
26
3.4 COMPETITOR ANALYSIS
Nova Carbons India Pvt. Ltd. operates in the activated carbon industry, which is
competitive both domestically and internationally. To maintain its market position, it is important
to understand the strengths and strategies of main competitors.
Main Competitors:
PCBL LTD (PHILLIPS CARBON BLACK LTD)
• Established Presence: PCBL has decades of experience in carbon black and activated
carbon manufacturing in India.
• Product Range: Offers a variety of products for industries like tires, plastics, coatings,
and water treatment
• Client Relationships: They built strong relationships with clients over the years, ensuring
repeat business.
• Challenges: Faces competition from both domestic and international players in the carbon
products sector.
BIRLA CARBON INDIA PRIVATE LTD
• Market Leader: Birla Carbon is a leading player in carbon black and activated carbon
manufacturing, known for large-scale production and a diverse product portfolio.
• Production Capacity: Birla Carbon has a strong global production capacity of over 2
million metric tonnes per year, spread across 19 facilities in 14 countries. In India, BCIPL
produces 382,200 metric tonnes per annum. The company is expanding in India and
Thailand, with new plants expected by 2025.
• Client Base: Birla Carbon private Ltd has international clients, establishing a strong
presence in the market.
• Challenges: Birla Carbon’s main challenges include sustainability (reducing emissions,
renewable feedstocks, circular products), market and technological demands (innovation,
3.4 COMPETITOR ANALYSIS
Nova Carbons India Pvt. Ltd. operates in the activated carbon industry, which is
competitive both domestically and internationally. To maintain its market position, it is important
to understand the strengths and strategies of main competitors.
Main Competitors:
PCBL LTD (PHILLIPS CARBON BLACK LTD)
• Established Presence: PCBL has decades of experience in carbon black and activated
carbon manufacturing in India.
• Product Range: Offers a variety of products for industries like tires, plastics, coatings,
and water treatment
• Client Relationships: They built strong relationships with clients over the years, ensuring
repeat business.
• Challenges: Faces competition from both domestic and international players in the carbon
products sector.
BIRLA CARBON INDIA PRIVATE LTD
• Market Leader: Birla Carbon is a leading player in carbon black and activated carbon
manufacturing, known for large-scale production and a diverse product portfolio.
• Production Capacity: Birla Carbon has a strong global production capacity of over 2
million metric tonnes per year, spread across 19 facilities in 14 countries. In India, BCIPL
produces 382,200 metric tonnes per annum. The company is expanding in India and
Thailand, with new plants expected by 2025.
• Client Base: Birla Carbon private Ltd has international clients, establishing a strong
presence in the market.
• Challenges: Birla Carbon’s main challenges include sustainability (reducing emissions,
renewable feedstocks, circular products), market and technological demands (innovation,
27
battery tech, demographic shifts), and operational issues like supply chain volatility,
process efficiency, and regulatory compliance.
UNITED CARBON SOLUTION PRIVATE LTD
• Established Presence: United Carbon has a strong presence in the Indian activated carbon
market and is recognized for its reliable production capabilities.
• Manufacturing Capabilities: The company provides end-to-end manufacturing services,
from fabric selection to final product delivery.
• Client Base: United Carbon private Ltd has domestic & international clients, establishing
a strong presence in the market.
• Challenges: Managing large-scale production while maintaining quality standards can be
challenging.
CALGON CARBON INDIA PVT. LTD.
• Known for high-quality activated carbon products and strong distribution networks
across India. Focuses on industrial and water purification applications.
ADMA PRODUCTS PVT. LTD.
• Competes with Nova Carbons in coconut shell-based activated carbon. Strong focus on
R&D and customization for industrial clients.
EPCO CARBON PVT. LTD.
• Provides cost-effective activated carbon solutions with emphasis on bulk supply for
industrial applications.
COMPARISON PARAMETERS:
• Product Quality:
Nova Carbons is recognized for consistent, high-quality products comparable to top
competitors.
• Technology:
The company uses modern production techniques, though international competitors
may have more advanced R&D capabilities.
• Market Reach:
While Nova Carbons has a strong presence in domestic markets and some exports,
larger competitors have wider global distribution.
• Customer Service:
Nova Carbons provides timely delivery and customized solutions, which helps maintain
customer loyalty.
battery tech, demographic shifts), and operational issues like supply chain volatility,
process efficiency, and regulatory compliance.
UNITED CARBON SOLUTION PRIVATE LTD
• Established Presence: United Carbon has a strong presence in the Indian activated carbon
market and is recognized for its reliable production capabilities.
• Manufacturing Capabilities: The company provides end-to-end manufacturing services,
from fabric selection to final product delivery.
• Client Base: United Carbon private Ltd has domestic & international clients, establishing
a strong presence in the market.
• Challenges: Managing large-scale production while maintaining quality standards can be
challenging.
CALGON CARBON INDIA PVT. LTD.
• Known for high-quality activated carbon products and strong distribution networks
across India. Focuses on industrial and water purification applications.
ADMA PRODUCTS PVT. LTD.
• Competes with Nova Carbons in coconut shell-based activated carbon. Strong focus on
R&D and customization for industrial clients.
EPCO CARBON PVT. LTD.
• Provides cost-effective activated carbon solutions with emphasis on bulk supply for
industrial applications.
COMPARISON PARAMETERS:
• Product Quality:
Nova Carbons is recognized for consistent, high-quality products comparable to top
competitors.
• Technology:
The company uses modern production techniques, though international competitors
may have more advanced R&D capabilities.
• Market Reach:
While Nova Carbons has a strong presence in domestic markets and some exports,
larger competitors have wider global distribution.
• Customer Service:
Nova Carbons provides timely delivery and customized solutions, which helps maintain
customer loyalty.
28
3.5 SUMMARY
Nova Carbons India Pvt. Ltd., Gangaikondan, maintains a strong and stable position in the
activated carbon industry. The company leverages its strengths in production efficiency, quality
control, and skilled workforce while addressing areas of improvement identified through SWOT
analysis. External factors such as economic conditions, technological advancements,
environmental regulations, and government policies, highlighted in the PESTEL analysis,
influence the company’s operations and strategic decisions. Porter’s Five Forces assessment shows
a moderately competitive environment with manageable supplier and buyer power, limited threat
from new entrants, and healthy industry rivalry. Competitor analysis indicates that Nova Carbons
effectively positions itself against peers through consistent quality, innovation, and operational
efficiency. Overall, the company demonstrates strategic foresight, operational excellence, and
market adaptability, ensuring sustainable growth and long-term competitiveness in both domestic
and international markets.
3.5 SUMMARY
Nova Carbons India Pvt. Ltd., Gangaikondan, maintains a strong and stable position in the
activated carbon industry. The company leverages its strengths in production efficiency, quality
control, and skilled workforce while addressing areas of improvement identified through SWOT
analysis. External factors such as economic conditions, technological advancements,
environmental regulations, and government policies, highlighted in the PESTEL analysis,
influence the company’s operations and strategic decisions. Porter’s Five Forces assessment shows
a moderately competitive environment with manageable supplier and buyer power, limited threat
from new entrants, and healthy industry rivalry. Competitor analysis indicates that Nova Carbons
effectively positions itself against peers through consistent quality, innovation, and operational
efficiency. Overall, the company demonstrates strategic foresight, operational excellence, and
market adaptability, ensuring sustainable growth and long-term competitiveness in both domestic
and international markets.
CHAPTER IV
29
ACTIVITIES UNDERTAKEN, MANAGERIAL SKILLS LEARNT,
LEARNING EXPERIENCE, ANALYSIS AND INTERPRETATION
4.1 LEARNING EXPERIENCE
During the internship at Nova Carbons India Pvt. Ltd., Gangaikondan, valuable practical exposure
was gained in industrial operations and management practices. The study involved observing the
complete production process of activated carbon, including raw material procurement,
carbonization, activation, quality control, and packaging. Interaction with departments such as
Stores, Purchase, Finance, HR, and Production provided insights into their respective roles,
responsibilities, and coordination.
The internship experience enabled the application of theoretical concepts to real-world situations,
enhanced problem-solving, communication, and teamwork skills, and offered a deeper
understanding of the activated carbon industry. Overall, the training proved to be highly enriching
and contributed significantly to the development of professional and managerial competencies.
4.2 MANAGERIAL SKILLS DEVELOPED
• Planning and Organizational Skills:
Learned to coordinate production schedules, inventory management, and inter-
departmental activities efficiently.
• Decision-Making and Problem-Solving:
Improved ability to analyze operational challenges and identify effective solutions.
• Communication Skills:
Enhanced ability to convey ideas clearly and interact effectively with supervisors,
employees, and department heads.
• Leadership and Team Management:
Gained experience in motivating and managing teams to achieve organizational goals.
• Analytical and Strategic Thinking:
Developed a holistic understanding of business operations, including financial, HR, and
production processes.
• Time Management:
Learned to prioritize tasks and manage time effectively in a professional environment.
ACTIVITIES UNDERTAKEN, MANAGERIAL SKILLS LEARNT,
LEARNING EXPERIENCE, ANALYSIS AND INTERPRETATION
4.1 LEARNING EXPERIENCE
During the internship at Nova Carbons India Pvt. Ltd., Gangaikondan, valuable practical exposure
was gained in industrial operations and management practices. The study involved observing the
complete production process of activated carbon, including raw material procurement,
carbonization, activation, quality control, and packaging. Interaction with departments such as
Stores, Purchase, Finance, HR, and Production provided insights into their respective roles,
responsibilities, and coordination.
The internship experience enabled the application of theoretical concepts to real-world situations,
enhanced problem-solving, communication, and teamwork skills, and offered a deeper
understanding of the activated carbon industry. Overall, the training proved to be highly enriching
and contributed significantly to the development of professional and managerial competencies.
4.2 MANAGERIAL SKILLS DEVELOPED
• Planning and Organizational Skills:
Learned to coordinate production schedules, inventory management, and inter-
departmental activities efficiently.
• Decision-Making and Problem-Solving:
Improved ability to analyze operational challenges and identify effective solutions.
• Communication Skills:
Enhanced ability to convey ideas clearly and interact effectively with supervisors,
employees, and department heads.
• Leadership and Team Management:
Gained experience in motivating and managing teams to achieve organizational goals.
• Analytical and Strategic Thinking:
Developed a holistic understanding of business operations, including financial, HR, and
production processes.
• Time Management:
Learned to prioritize tasks and manage time effectively in a professional environment.
30
• Adaptability and Flexibility:
Gained the ability to adapt to dynamic work situations and learn quickly from real-
world experiences.
4.3 INTEGRATION OF LEARNING EXPERIENCE IN CAREER
PLANNING
The internship at Nova Carbons India Pvt. Ltd., Gangaikondan provided practical
exposure that is highly valuable for my future career planning. Observing and participating in
the operations of various departments, including Production, Stores, Purchase, HR, and
Finance, helped me understand the real-world application of management concepts. The
experience enhanced my skills in planning, decision-making, communication, and problem-
solving, which are critical for a managerial career. By witnessing industry practices, quality
control, and operational efficiency, & gained insights into the competencies required to succeed
in a corporate environment. This learning experience has helped me set clear career goals,
identify areas for skill development, and build confidence to pursue a professional path in
operations and management.
• Adaptability and Flexibility:
Gained the ability to adapt to dynamic work situations and learn quickly from real-
world experiences.
4.3 INTEGRATION OF LEARNING EXPERIENCE IN CAREER
PLANNING
The internship at Nova Carbons India Pvt. Ltd., Gangaikondan provided practical
exposure that is highly valuable for my future career planning. Observing and participating in
the operations of various departments, including Production, Stores, Purchase, HR, and
Finance, helped me understand the real-world application of management concepts. The
experience enhanced my skills in planning, decision-making, communication, and problem-
solving, which are critical for a managerial career. By witnessing industry practices, quality
control, and operational efficiency, & gained insights into the competencies required to succeed
in a corporate environment. This learning experience has helped me set clear career goals,
identify areas for skill development, and build confidence to pursue a professional path in
operations and management.
CHAPTER V
31
FINDINGS, SUGGESTIONS, CONCLUSION
5.1 FINDINGS
➢ The company follows a well-structured production process for activated carbon, ensuring
quality at each stage from raw material procurement to final packaging.
➢ There is effective coordination among departments such as Production, Quality Control,
Purchase, HR, and Finance, which contributes to smooth operational flow.
➢ The organization emphasizes quality standards and continuous improvement to meet both
domestic and international customer requirements.
➢ Employee training and safety measures are given importance to maintain efficiency and
minimize workplace hazards.
➢ Inventory and material management systems are well organized, reducing wastage and
ensuring timely production.
➢ The HR department plays a crucial role in maintaining employee relations and ensuring
compliance with labor laws.
➢ Financial management practices are systematic, with proper budgeting and cost-control
mechanisms.
➢ The company adopts environmentally sustainable practices, focusing on waste reduction
and energy efficiency.
➢ The management encourages teamwork, discipline, and communication among employees,
which strengthens organizational culture.
➢ The internship provided an opportunity to understand the challenges faced by
manufacturing industries and the strategies used to overcome them.
5.2 SUGGESTIONS
➢ Implement advanced automation technologies in the production process to increase
efficiency and reduce manual errors.
➢ Conduct regular training programs for employees to enhance their skills and keep them
updated with the latest industry practices.
➢ Strengthen the quality control system by introducing more frequent inspections and modern
testing equipment.
➢ Optimize inventory management to further minimize wastage and improve raw material
utilization.
➢ Encourage cross-departmental collaboration to ensure smoother communication and faster
decision-making.
FINDINGS, SUGGESTIONS, CONCLUSION
5.1 FINDINGS
➢ The company follows a well-structured production process for activated carbon, ensuring
quality at each stage from raw material procurement to final packaging.
➢ There is effective coordination among departments such as Production, Quality Control,
Purchase, HR, and Finance, which contributes to smooth operational flow.
➢ The organization emphasizes quality standards and continuous improvement to meet both
domestic and international customer requirements.
➢ Employee training and safety measures are given importance to maintain efficiency and
minimize workplace hazards.
➢ Inventory and material management systems are well organized, reducing wastage and
ensuring timely production.
➢ The HR department plays a crucial role in maintaining employee relations and ensuring
compliance with labor laws.
➢ Financial management practices are systematic, with proper budgeting and cost-control
mechanisms.
➢ The company adopts environmentally sustainable practices, focusing on waste reduction
and energy efficiency.
➢ The management encourages teamwork, discipline, and communication among employees,
which strengthens organizational culture.
➢ The internship provided an opportunity to understand the challenges faced by
manufacturing industries and the strategies used to overcome them.
5.2 SUGGESTIONS
➢ Implement advanced automation technologies in the production process to increase
efficiency and reduce manual errors.
➢ Conduct regular training programs for employees to enhance their skills and keep them
updated with the latest industry practices.
➢ Strengthen the quality control system by introducing more frequent inspections and modern
testing equipment.
➢ Optimize inventory management to further minimize wastage and improve raw material
utilization.
➢ Encourage cross-departmental collaboration to ensure smoother communication and faster
decision-making.
32
➢ Explore eco-friendly and sustainable production methods to reduce environmental impact.
➢ Introduce performance appraisal systems to motivate employees and recognize their
contributions.
➢ Enhance documentation and record-keeping practices for better transparency and
accountability.
➢ Invest in research and development to innovate new products and improve existing
processes.
➢ Conduct periodic feedback sessions with employees to identify challenges and implement
practical solutions.
5.3 CONCLUSION
The internship at Nova Carbon India Pvt. Ltd., Gangaikondan provided valuable exposure
to industrial operations and the functioning of a manufacturing organization. It offered insights
into the complete production process of activated carbon, as well as the roles and coordination of
various departments such as Production, Quality Control, Purchase, HR, and Finance. The
experience helped bridge the gap between theoretical knowledge and practical application,
enhancing understanding of workplace dynamics, operational efficiency, and management
practices.
The study highlighted the importance of quality control, teamwork, and adherence to
industry standards in achieving organizational objectives. Overall, the internship was a highly
enriching learning experience, contributing significantly to professional growth, skill
development, and a deeper understanding of the activated carbon industry.
➢ Explore eco-friendly and sustainable production methods to reduce environmental impact.
➢ Introduce performance appraisal systems to motivate employees and recognize their
contributions.
➢ Enhance documentation and record-keeping practices for better transparency and
accountability.
➢ Invest in research and development to innovate new products and improve existing
processes.
➢ Conduct periodic feedback sessions with employees to identify challenges and implement
practical solutions.
5.3 CONCLUSION
The internship at Nova Carbon India Pvt. Ltd., Gangaikondan provided valuable exposure
to industrial operations and the functioning of a manufacturing organization. It offered insights
into the complete production process of activated carbon, as well as the roles and coordination of
various departments such as Production, Quality Control, Purchase, HR, and Finance. The
experience helped bridge the gap between theoretical knowledge and practical application,
enhancing understanding of workplace dynamics, operational efficiency, and management
practices.
The study highlighted the importance of quality control, teamwork, and adherence to
industry standards in achieving organizational objectives. Overall, the internship was a highly
enriching learning experience, contributing significantly to professional growth, skill
development, and a deeper understanding of the activated carbon industry.
33
REFERENCES
1. Economic Times – “Company Profile: Nova Carbons India Pvt. Ltd.”
https://economictimes.indiatimes.com/company/nova-carbons-india-private-
limited/U24100TN2010PTC076798
2. Zauba Corp – “Nova Carbons India Pvt. Ltd. – Company Details.”
https://www.zaubacorp.com/NOVA-CARBONS-INDIA-PRIVATE-LIMITED-
U24100TN2010PTC076798
3. Coconut Development Board – “Activated Carbon Production from Coconut Shells.”
https://coconutboard.gov.in/docs/icj/icj-2024-03.pdf
4. Pice App – “GST Details: Nova Carbons India Pvt. Ltd.” https://piceapp.com/gst-
number-search/nova-carbons-india-private-limited-33aadcn3570g1zo
5. Industry Reports / Competitor Analysis – Information on Calgon Carbon India, Jacobi
Carbons, ADMA Products Pvt. Ltd., and EPCO Carbon Pvt. Ltd.
6. Personal Internship Experience – Observations, departmental activities, and
interactions at Nova Carbons India Pvt. Ltd., Gangaikondan, Tirunelveli.
REFERENCES
1. Economic Times – “Company Profile: Nova Carbons India Pvt. Ltd.”
https://economictimes.indiatimes.com/company/nova-carbons-india-private-
limited/U24100TN2010PTC076798
2. Zauba Corp – “Nova Carbons India Pvt. Ltd. – Company Details.”
https://www.zaubacorp.com/NOVA-CARBONS-INDIA-PRIVATE-LIMITED-
U24100TN2010PTC076798
3. Coconut Development Board – “Activated Carbon Production from Coconut Shells.”
https://coconutboard.gov.in/docs/icj/icj-2024-03.pdf
4. Pice App – “GST Details: Nova Carbons India Pvt. Ltd.” https://piceapp.com/gst-
number-search/nova-carbons-india-private-limited-33aadcn3570g1zo
5. Industry Reports / Competitor Analysis – Information on Calgon Carbon India, Jacobi
Carbons, ADMA Products Pvt. Ltd., and EPCO Carbon Pvt. Ltd.
6. Personal Internship Experience – Observations, departmental activities, and
interactions at Nova Carbons India Pvt. Ltd., Gangaikondan, Tirunelveli.
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