Intranet & Digital strategy survey - Synthesis 2017

Where are you at in your digital transformation ?

1. Observatoire e-transformation & intranet 1www.arctus.com
Whereare youat in yourdigital
transformation?
Results 2017

2. Observatoire e-transformation & intranet 2
Since1999,theIntranetObservatoryhasbeenanalysingthe
trendsincompanies’in-housewebfacilities.Wepresentherethe
resultsofthesecondeditionofthee-transformation&intranet
Observatorywhichillustratesthedigitalmaturityofthe
organizationsthroughametaphorfromthenaturalworld:the
digitaltransformationtree.
Introduction
respondents285
> 4 million
staff members represented
A glossary is available at the end of this document to help
you decode the language of in-house digital
transformation.
Bymeansofapersonalizedquestionnairedistributedfrom16January
to7April2017,participantswereabletomaketheircontributionto
thisforwardstudyaboutthewayorganizationsareevolving.
AnalysingtheresultssharedbyArctusallowsalltherespondentsto
assessthestateoftheirin-housedigitaltrans-formationanddiscover
someavenuesfordevelopment.
e-transformationisaffectingorganizationsintheirentirety.
Itisalsoimpactingbusinessdisciplinesasmuchasstructuresor
processes,anditrepresentsachallengeforeveryone.
Ourambitionistodecipherthelatestevolutionsinorganizationsin
termsofinternale-transformation.

3. Observatoire e-transformation & intranet 3
Key resultsand figures to note
Learning points

4. Observatoire e-transformation & intranet 4
Interaction and collective construction
the focus of people’s attention
Intermsofcollaborativeworkspaces,allthetypesare
evolving;specifically,itcanbenotedthatproject
communities,thelargestgroup,areavailableinnearly
80%oftheintranets(+3points);organizationalspacesare
seenin71%oftheintranets.Thereplicationofthe
organizationincollaborativeworkspacesisasignof
interactionaccessibletoeveryone.
Learning points
Collaborativepublishingisshowingstrongdevelopment
andisalsothesubjectofahighrateofprojectswithinthe
companies.Inthisway,documentsbecomecollaborative
andembedinteractivefeaturesallowingsimultaneous
operationsbyseveralplayers;inrealtime,severalplayers
canmodify,commenton,orenrichthedocument,with
contributiontracking.
Collaborative publishing and collaborative workspaces continue to gain ground
Digital: an intergenerational interaction tool
Commitmentfromlinemanagersandseniormanagers
towardsdigitalisprogressing!
Amajorityoftheseplayersthinkthatdigitalisnecessary
inordertorespondtotheissuesfortheircompany.
Aninterestingillustration:digitalisseenbyover75%of
answerersasanopportunityfordevelopingrelationships
withhigh-potentialsandyoungpeople.

5. Observatoire e-transformation & intranet 5
Governance is being deployed
to serve collaborative and social facilities
Thejobofin-housecommunitymanagerisbooming!
▪86%ofcompanieswhohavesetupacollaborativefacilityhaveatleastonecommunity
manager.
▪Companiesthatalreadyhadoneormorecommunitymanager(s)inpreviousyearshave
morenow.Theserolesarebecomingmoreaccessibleascompaniesdeploycollaborative
workspaces.
Theaccompanimentfordeployingcollaborativework-
spacesisincreasinglypersonalized;ithasdoubledinone
year.Thisisonepartoftheactionsbeingdeployed(3on
average)tosupportusersingettingtogripswiththem.
Theacknowledgementofthevaluecontributedbycol-
laborativeworkingjustifiesthecompanies’investmentin
changemanagement.
58%ofcompaniespossessingsocialfunctionshave
formalizedusageandsharingofgoodpractice,whilea
thirdofthesecompanieshaveputinplacemoderation
proceduresandrules.Almostaquarterstatetheyhave
formalizedjobprofilesandskillsforspaceleaders.
The deployment of the collaborative and social facilities is being accompanied by a great diversity of actions
Learning points

6. Observatoire e-transformation & intranet 6
Mobile access is evolving
–rapid growth in social functions
▪Stronggrowthisnotedinthesocialinteraction
functionsavailablewithincompanies.Thedynamicis
constant,withthelevelofprojectsdeclared
maintainingitslevel.Thesesocialfunctionsaresome
ofthefewfeatureswherepromiseshavebeenmore
orlesskept.
▪87%ofcompanieswhohavedeployedsocialfunc-
tionshavethe“publishingcomments”function
available,and80%ofthemhavedeployedthe“like”
function.Thisconfirmsthatthesetwofeaturesare
indeedstandardsforin-houseinteraction.
▪Up10pointscomparedtothepreviousedition,the
“mentionamember”functionshowsthegreatest
growthat68%.
Social functions are on a roll Mobile access is the next priority
▪Itisnotedthat75%ofthecompaniesrespondingto
thesurveyhavedevelopedamobilitypolicy.
However,COPEisinthemajorityinthecompanies,
since60%ofthemdeclareprovidingtheirstaffwith
smartphonesand/ortablets.16%allowstafftouse
theirpersonalmobiledevices.
▪⅓ofthecollaborativeandsocialfacilitiesareavail-
ableontabletandsmartphone(asagainst⅕in
2016.)
Learning points

7. Observatoire e-transformation & intranet 7
Figures to note:
have a majority of partially active spaces
or a number of very active spaces75%
have all their spaces very active13%
▪Socialfunctionsarepresentin52%
ofin-housedigitalfacilities.
▪Collaborativefunctionsarepresent
in55%ofcases.
have all of their spaces not very or not at all active 12%
▪Nearly80%ofthecompanies
deployingcollaborativework-
spacesgivetheiremployees
supportingettingtogripswith
them
▪25%ofthecompaniesuse
bothcollaborativeand
socialfunctionsonthe
sameplatform.
Learning points
Of the companies who have developed collaborative workspaces:

8. Observatoire e-transformation & intranet 8
Figures to note:
80%ofthem
havedeployedthe
“like”function
4:averagenumberofsocialfunctions
deployedincompanies
> ⅓of the companies taking part in the
survey give mobile access to the info-com,
social, and collaborativefacilities
34%ofcompaniesequippedwith
socialtoolsdeclareregularuseofsocial
functions
64%ofcompaniesdeclarehavingsocial
functionsavailableofferinganenhanced
directoryfile
Learning points
87%ofcompanieswho
havesocialfunctionshave
the“publishingcomments”
function
68%ofcompanieswho
havesocialfunctionshave
the“mentionamember”
functionThisisshowingthe
greatestgrowth
64%
@
19% plan to deploy this within 2 years

9. Observatoire e-transformation & intranet 9
3 axes for analysis
Peoplelieattheheartofthechange,anditisverymuchthecombinationofseveralfactorsthatmakesitpossibleto
ensurethedigitaltoolsareadopted.
Toenableustocomparethedigitalmaturityoftheorganizationsandallowthemtosetbenchmarksforthemselves,wehave
identified3axesthatdescribethesetransformations:
Learning points
Foreachoftheseaxes,wehavedefinedlevelsofmaturityandclassified
theanswersaccordingtothesescales.
Intherestofthisdocument,weanalysethebreakdownoftheorganizations
oneachoftheseaxes,andyouwillbeabletoseeyourownpositionwithinthis
model.
Feature richness
of the facilities deployed
Level of the populations’ commitment
to the digital transformation
Extent to which the digital
facilities are being used
Facility
Usage

10. Observatoire e-transformation & intranet 10
A tree metaphor
Digital tools are an integral part of the company.
They play a part in its optimized functioning and,
in a world undergoing a profound mutation,
are a necessary condition for its longevity.
They contribute to maintaining its adaptability.
Learning points
Our regular use of metaphors to explain the way
the digital tools work has inspired us to refer
to the world of trees to present the
digital maturity of organizations.
Just like the development of trees in a forest, the reality
of digital transformation within companies is diverse.
Over and above the profusion of technical solutions
offered by the software market,
each organization has its own way of
implementing and disseminating
these changes.
Trees are living organisms, they deploy
themselves optimally while at the same
time respecting an ecosystem.
They are easily influenced by the vagaries
of their environment, just as digital is easily
influenced by the socio-economic environment
of the company. So they are eminently suitable for representing
the ecology specific to each living being or social body.
Our use of metaphors from the world of trees in the e-transformation & intranet Observatory

11. Observatoire e-transformation & intranet 11
The root system:
commitment by line managers and employees
Havingatoolisonething–makingproperuseofitisquiteanother.Digitaltransformationcannottakeplaceifthe
commitmentofthepeople,inparticularthetopmanagersandlinemanagers,isnotmobilized.Theirinvolvementiswhat
givespeoplethemeanstotakeonboardtheuseofthedigitaltools.
Theanswerersareclassifiedaccordingto4levelsofcommitment,
eachcorrespondingtotheextenttowhichthedigitaltransformation
—underwayortocome—isanchoredwithintheorganization.
Wehavedecidedtorepresentthesebytherootsystemofourtree.
Thusthedenserthisis,thegreaterthecommitment;andhowwell
theserootsareembeddedinthesoilmakesitpossibletobetter
withstandthevagariesoftheweather–oreconomicvagaries,for
companies.
Thelevelofcommitmentofthepopulationsinthedigitaltrans-
formationcanbemeasuredinparticularthroughanumberof
questionsrelatingtosponsoringbytopmanagers,butalsobythe
commitmentoftheemployeesandlinemanagers,andbythe
perceivedopportunitiesandriskssurroundingthedigital
transformation.
Learning points

12. Observatoire e-transformation & intranet 12
4 levels of digital commitment
0Organizationswherethedigitalcommitmentofthelinemanagersandemployeesalikeisweak.
Evenifthefacilitiesdeployedareinnovativeandfunction-rich,thedigitaltransformation
willnotbeabletotakerootwithoutaminimumofcommitmentandhenceofconfidenceinthe
opportunitiesofferedbydigital.
1Organizationswheremanagementaloneiscommitted.Intheseorganizations,digitaltransformation
hasachancetotake,butisgoingtotaketimetopropagatethroughoutthewholestructure.Theexample
setbymanagementisessentialforinitiatingthistransformation—butthisaloneisnotenoughforthe
methodsforcollaborationandinformationtochangeprofoundly.
2Organizationswhereonlytheemployeesarecommitted.Thedigitaltransformationisstartingtotakeby
capillaryactionviathelowestlevelsofthecompany.Butforthefacilitytobeproperlyanchoredand
sufficientlyrobust,theupperlayers,managementandtopmanagement,needtobecommittedtothe
digitaltransformationinanoperationalmanner,notjustintheirwords.
3Organizationswhereallthepopulationsarecommitted.Thetransformationclearlyhaseverychanceof
working:inpointoffact,significantanchoringatallthelevelsoftheorganization—strategic
andoperational—andmovingintoactioninlinewithexpressedobjectivesandtheculturearekey
factorsforsuccessindigitaltransformation.
Learning points

13. Observatoire e-transformation & intranet 13
Distribution by level of commitment to
digital
On the axis of commitment to digital, the 285 survey respondents are distributed as follows:
28%
Organizations where
management alone is committed
11%
Organizations where only the
employees are committed
41%
Organizations where managers
and employees are committed
Theproportionofcompanies
wheremanagersandem-
ployeesarecommitted(41%)
isbeingconsolidated,with
anincreaseof3points,while
theotherthreecategories
arestaticorreducing.
20%
Organizations where the commitment
of the populations is weak
Learning points

14. Observatoire e-transformation & intranet 14
The above-ground part of the tree:
the feature richnessof the facility
TheleveloffeaturerichnessofthefacilitiesdeployedhastraditionallybeenmonitoredbytheObservatory.Characteristic
oftheorganizations’degreeofmaturity,thismaydependonthesizeofthestructures,whichdonotalldeploythesame
functions,dependingonwhattheyneed(leveragingknowledge,transversality,winningtalentloyalty,etc.).
Inthis2017edition,wecanidentify6levelsoffeaturerichness,each
correspondingtothemajortypesoffacilitiesencounteredinthe
organizations.Theabove-groundpartofthetreehererepresentsthe
featurerichness:trunk,branch,twigs,etc.indicatingthematurityof
thefacilitiesdeployed.
Learning points

15. Observatoire e-transformation & intranet 15
6 levels of feature richness
0
1
2
4
Organizationsthathavedeployedacomprehensivefacility(information/collaboration/social),andparticularlywithina
unifiedvision,arematureintermsofdigitaltransformationonthefunctionallevel.Sturdinessoftheinfo-comtrunk,
transversalityofthecollaborativebranches,agilityofthesocialfunctions(subscribing,‘like’,comments,etc.)—afacility
thatisfunctionallyreadytofullybearfruitwithintheorganization.
Organizationsthathavedeployedonlysocialand/orcollaborativefacilitiesMoreflexiblethattheinfo-comintranet,
whichisbasedonsignificanteditorialrichnessandrequiresmoresubstantialgovernanceofcontributions,these
organizationshavechosentodeployfacilitiesthatbytheirverynatureareundoubtedlygoingtoremainlessextensive,or
evenconfinedtoonepartoftheorganization(aservice,adepartment).
Organizationsthathaveimplementedonlyinfo-comintranets,inasimplefacilityThesehaveoftenrunoutofsteamon
thefunctionallevel,andaresometimesagingonatechnologicallevel.Theorganizationsarewellawareofthelimitof
theirfacility,whichisnotabletobearthefruithopedfor.
Organizationsthathaveputinplacesocialfunctionsinadditiontotheinfo-comfacilityTheinfo-comintranet,
complementedbyafewsocialfunctions(like,comments,shares,etc.)makesitpossibletograduallydisseminatethe
socialwithinthecompany.
OrganizationsthathavenotdeployedafacilityNotmanyofthesehaverespondedtotheObservatory—theveryfactof
replyingisevidenceofaminimumofinterestinthistypeofproject.
5
3
Organizationsthathaveputinplaceanadvancedfacilitywithcollaborativefunctionstocomplementtheinfo-com
facilityWiththeirintranetrestingonabaseofinformation,theseorganizationsaredevelopingcollaborativebranches
(collaborativeworkspaces,sharingfunctions,etc.).Agoodsupportfordevelopingthecollaborativecultureandforitsuses
toexpand.
Learning points

16. Observatoire e-transformation & intranet 16
Distribution by feature richness
On the axis of the feature richness of the facility, the 285 survey respondents are distributed as follows:
Organizations
that have not
deployed a facility
5% 7% 23% 15% 20%
Organizations
that have deployed
only social and/or
collaborative
facilities
Organizations
that have deployed
only info-com
intranets
Organizations
that have deployed
social functions on
the info-com trunk
Organizations
that have deployed
a comprehensive
facility
The proportion of solelyinfo-com intranets drops significantly this year (down 7 points),
in favour of more comprehensive facilities (info-com + collaborative and/or social).
31%
Organizations
that have deployed
collaborative
functions on
an info-com trunk
Learning points

17. Observatoire e-transformation & intranet 17
Foliage and blossom:
usage level
Inthisway,theanswerersareclassifiedaccordingto3usagelevels,
eachcorrespondingtotheconcretebenefitsthesefacilitiesprovideto
theorganization—ratherliketheyieldofafruit-tree:
▪Absenceofanygrowth
▪Leaves
▪Flowers
Theusagelevelofthefacilitiesdeployedisakeycriterionformeasuringthesuccessofdigitalfacilityprojectsandfor
qualifyingorganizations’digitalmaturityandtheextentoftheirdigitaltransformation.Afterall,theultimateaimofall
theseprojectsisforthemtobeused.Thetrafficinthefacilities,thenumberofregularusersinallorpartofthe
organization,theproductionofcontent,andcontributionsareallelementsthatgotodefinethisusagelevel.
Learning points

18. Observatoire e-transformation & intranet 18
3 levels of usage
0
1
2
OrganizationsthatareseeingthefirstusesbeginningtospreadEvenifitisstillyoungornotvery
extensive,aninitialfunctionalbasecan,ifthecommitmentisanchoredinallorpartofits
organizationalbranches,begintoseethefirstbenefitsofcollaborativeworkingappear.However,
becauseofitsimmaturityoritslackofrootsinallthelayersofthecompany,itmayremainsensitive
toitsenvironment(lossofprofitability,EPS,etc.)andseeusagefallbackinunfavourablecontexts.
Organizationsthatareseeingusageflourishandaregatheringthefruitofdigitaltransformation
Withafacilitythatismatureinfunctionaltermsandapopulationsolidlycommittedin
thedigitaltransformation,thereiseverychancethatthedigitaltransformationwillbefruitfuland
showallitsbenefits,allthemoresoiftheweatherisfavourableforthis(growth,profitability,
performance,etc.)andthecultureconducivetoinnovation,whichisparticularlyfertilizing.
OrganizationsthatarenotseeinganyusagebeingdeployedWhatmightbethereasonswhyusage
isfailingtotakeoff?Atrunkthatisfunctionallytooimpoverished,insufficientrootinginthedigital
transformation,anunfavourableclimate(onasocial,economic,etc.level),aninfertilecorporate
culture,etc.areallfactorsforthefacilitytobedesertedandhenceitsusetobecomesterile.
Learning points

19. Observatoire e-transformation & intranet 19
Distribution by level of use
On the axis of the level of use of the facility put in place, the 285 survey respondents are distributed as follows:
Organizations that are not
seeing any usage being
deployed
35% 55% 10%
Organizations that are seeing
the beginnings of the first usage
Organizations that are seeing
usage flourish and are gathering
the fruit of digital transformation
First usages are multiplying within the organizations (+ 8 points).
But complete usages are still not flowering yet.
Learning points

20. Observatoire e-transformation & intranet 20
Stages of digital maturity
Combiningthese3axesforanalysingdigitalmaturity
(levelofcommitmenttodigitaltransformation,feature
richnessofthefacility,usagelevel)reveals64degreesof
maturityforin-housewebfacilities.
Foreachstageofmaturitydescribed,weinviteyouto
discoveritsprincipalcharacteristics,alongwithanumber
ofconcreteavenuesforprogress,inconnectionwiththe
commitmentofthepopulationstothedigitaltrans-
formation,thefeaturerichnessofthefacility,andthe
deploymentofitsuse.
Learning points
Wewantthee-transformation&intranetObservatory
tobenotjustastaticsnapshotofthefacilities,butalso
aleverforactionforthosewhoaredevelopingthem.
Thefollowingpagesillustratethe6degreesofmaturity
thataremostrepresentativeofthe285organizations
respondingtotheObservatoryin2017.

21. Observatoire e-transformation & intranet 21
Simple facility with little commitment
Forexample:
▪Identifyamongthepopulationsanumberofearlyadopterswhocanactto‘fertilize’thedigitaltransformation;
▪Sketchtheoutlinesofafacilitythatisbettersuitedtoneeds,whichwillallownewusagetoexpand;
▪Associateamaximumoftopmanagementtotheproductionofcontentinordertoencouragecapillaryactionandpropagation;
▪Accompanystaffthroughconsciousness-raisingandtraininginordertostrengthenthedigitalandcollaborativeculture;
▪Identifyuncontrolledinitiatives(shadowIT).
Characteristics
Theanswerersinthiscategoryhaveadigitalinformationandcommunicationfacility
thatisdoubtlessagingalittle,content-basedwithnotverydecentralizedupdating.
Duetolackofricherfeatures,thefacilityisrunningoutofsteam,asitisnotpossiblefornew,
morecollaborativeusestoflourishonthisstump.
Yetthemanagerialteamsarecommittedtodigitaltransformation,whosebenefitsthey
perceive,atleastonatheoreticallevel.
Learning points
6%
*% 2017 Observatory answerers are at the development stage
*
Leversforprogress
Consideracompletere-designofthisfacility,takinganin-depthlookatthefactorsthatare
holdingbackorcanbeusedtoadvancedigitaltransformationwithintheorganization.

22. Observatoire e-transformation & intranet 22
Fairly developed facility with little usage
and no commitment
Learning points
* % 2017 Observatory answerers are at the development stage
4.6%
*
Forexample:
▪Recruitseniormanagersintotheculture:seminars,roadshowsofpresentationsincommittees,reversementoring,studytrips,etc.;
▪Accompanystaffthroughconsciousness-raisingandtraininginordertostrengthenthedigitalandcollaborativeculture;
▪Raisestaffawarenessofthewaysdigitalcanbeusedtokeepinformedandworktogether.
Leversforprogress
Recruitmanagementintothecultureandhelpthemtoincreasetheirdigitalcommitmentin
ordertoundertakeare-designoftheintranetorenrichthefacility’sfunctions.
Characteristics
Theanswerersinthiscategoryhaveanadvancedinfo-comfacility,complementedbya
numberofcollaborativefunctions.Thisisagoodbasefordevelopingthecollaborative
cultureandexpandingitsuses,whicharestillrathertentative.
Moreover,thefacilityisnotyetsolidlyestablishedinsuchawayastoinspireandmotivate
thewholeorganization:thelinemanagersandemployeesarenotengagedwiththedigital
transformation,thefruitsandaddedvalueofwhichtheyareunabletoimagine.Forlackof
anchoring,thestumpwillendupbeinguprootedandthefacilitybecomedisconnectedfrom
therealityofthecompany.

23. Observatoire e-transformation & intranet 23
Fairly advanced facility with low usage
and committed top management
Learning points
*% 2017 Observatory answerers are at the development stage
4.6%
*
Forexample:
▪Offernewcollaborativeandsocialfunctionsandsuggestlinemanagerstaketheseup(topmanagers’blog,teamcommunities,
microblogging,etc.)inordertosparkthefirstusage;
▪Accompanystaffthroughconsciousness-raisingandtraininginordertostrengthenthedigitalandcollaborativeculture.
Leversforprogress
Leveragethemanagement’sconvictioninordertoundertakeare-designoftheintranetor
enrichthefacility’sfunctions.
Characteristics
Theorganizationsinthiscategoryhavedeployedadigitalfacilitycomprisingbothinfo-com
andcollaborativefunctions.Theusesmadeofthemstillneedtobedeveloped,andonly
managementseemtobelieveinthebenefitsofdigitaltransformation.Hencetheanchoring
inthesoilneedstobestrengthenedsothatthetransformationprojectcanbesuccessfully
completed.

24. Observatoire e-transformation & intranet 24
Fairlywell-developedfacilitywithlittleuse,
but strongcommitmentfromsenior management and
employees
Learning points
*% 2017 Observatory answerers are at the development stage
5.3%
*
For example:
▪Putinplace‘likes’andcomments,ormicroblogging—functionsthatareeasytogettogripswithwhichwillconstitutealotoflittle
branchesonwhichuseswillbeabletoflourish;
▪Addafunctionformanagingone’snetworkofcontacts,allowingthecompany’s‘tuber’tobeextendedandthefacilitytobemoresolidly
anchored;
▪Makealinkbetweenthefunctionsandthecompanyculture:e.g.theenhanceddirectory,whichmakesthemostofexperts,sothatthe
cultureworksabitlikethefertilizerinthecompostthatisthefacility.
Levers for progress
Developnew,moresocialfunctionsinordertocompletethefacilityandservetheneedsofa
populationthatisreadyfordigitaltransformation.
Characteristics
Theorganizationsinthiscategorycanleveragetheconvictionheldinallthecompany’sroots
thatdigitaltransformationisbeneficial.Withafacilitythat,whilemodest,isalreadymodern,
offeringcollaborativefunctionsandcontent,theyarestartingtoseethefirstusagegrowing.

25. Observatoire e-transformation & intranet 25
Comprehensive facility, but limited use
and commitment
Learning points
*% 2017 Observatory answerers are at the development stage
4.2%
*
For example:
▪Setupanetworkof‘ambassadors’:justliketheswallowsthatannouncethearrivalofSpring,they’llspreadthewordaboutthebenefits
ahead!
▪Produceausageguideinordertoconsolidatethetestscarriedoutandencouragethefirstbuddingusestomultiply;
▪Andgiveittimetowork!Certainseasons(economic,social,etc.context)arelessfavourabletoblossoming!
Levers for progress
Multiplytheinitialexperiencesinordertospreadthroughouttheorganization.
Characteristics
Theorganizationsinthiscategoryhavedeployedahighly-developeddigitalfacility
comprisingrich,up-to-datecontent,socialfunctions,collaborativeworkspaces,asearch
engine,practicaltools,etc.—inshort,alatest-generationintranetthat,inspiteofits
progressonafunctionallevel,isstillseeingonlytentativeusage,orlimitedtoacertainfringe
ofthepopulation.Moreover,onlymanagementseemtobelieveinthebenefitsofdigital
transformation.Usefulanchoringofthefacility,butwhichisnotenablingittobearfruit.

26. Observatoire e-transformation & intranet 26
Comprehensive facility but limited use,
commitment from senior management and
employees
Learning points
*% 2017 Observatory answerers are at the development stage
11.3%
*
For example:
▪Putinplaceactionsfordeployinganddevelopingnewuses;
▪Carryoutregularauditsofthefacility:surveysandusermirrorgroups,functionalbenchmarks,etc.;
▪Frequentlymonitorthefacility’strafficandcollaborationindicatorssoastocontinuemakingthemostofthefruitsgainedandtowatch
thatabranchisnotindanger(desertedcommunity,etc.);
▪Keepaneyeontechnologicaldevelopmentsandusesinordertoanticipatetheexpansionofthefacilityandtheactionstobecarriedout
(‘watering’byconsciousness-raisingactions,etc.).
Levers for progress
Managethefacilityregularlysoitremainsinstepwiththeinternalpopulations’information
andcollaborationneedsandwiththeirengagementinthedigitaltransformation.
Characteristics
Theorganizationsinthiscategoryhavedeployedaverysuccessfuldigitalfacilitycomprising
rich,up-to-the-minutecontent,socialfunctions,collaborativeworkspaces,asearchengine,
practicaltools,etc.—inshort,alatest-generationintranetthatisseeingitsusedevelop
throughstrongcommitmentfromallthecompany’semployeesandmanagers.

27. Observatoire e-transformation & intranet 27www.arctus.com
Details of the responses

28. Observatoire e-transformation & intranet 28
Sector, status, staff numbers,
and structure
Respondent sample

29. Observatoire e-transformation & intranet 29
Thedistributionofrespondentsfromthevarioussectorsremainsvery
comparabletopreviousyears.However,averyslighterosioncanbenotedin
thepublicsector,infavouroftheservices(+2%)andindustry(+1%)sectors.
Sector and status
Respondent sample
The distribution by sector and status is stable. The majority of people answering the Observatory are still line managers.
46%
31%
23%
Staff member
Local management
Top management
15%
53%
32%
Industry Services Public

30. Observatoire e-transformation & intranet 30
Thesamplestructureischangingslightly.
▪Traditionally,we’vehada“W”graphicaldistribution,withapeakfororganizationswithmorethan10,000people,
anotherforthosebetween1001and5000,andalastoneforthosewithfewerthan100.
▪Thisyear,weseealevelling-outofthethreecategorieswithfewerthan1000people,withfewerverysmall
structures(fewerthan100people),downby7points,andmorelargerones(over1000people),upby5points.
▪Thelargeststructuresarealsoupcomparedtolastyear(+5points)
Staff numbers
Respondent sample
16%
14%
10%
26%
8%
26%
Fewer than 100 people 100–500 people 501–1,000 people 1,001–5,000 people 5,001–10,000 people Over 10,000 people

31. Observatoire e-transformation & intranet 31
Structures
Respondent sample
Weseeagreatdealofstabilityinthe
distributionofrespondentsbytypeof
structure,despiteaslightdropin
matrixorganizations.
Thisisacomplexorganizationtype,
hencetheirreductioninoursample
maybeseenasasimplification
allowingemployeestohaveaclearer
viewandbetterunderstandingofthe
organization.
Innovativestructuresarestill
uncommon.Thereductioninthe
numberofsmallcompanies,often
organizedinalesstraditionalmanner,
isoneoftheexplanations.
64%
16%
13%
5%
3%
Functional structureDivisional structureMatrix structureProject-based
structure
Other form of
management

32. Observatoire e-transformation & intranet 32
Perception of the issues, impact of
digital, maturityof the populations
Issues

33. Observatoire e-transformation & intranet 33
Methodology point
Issues
Thissectionofthequestionnaireconcernedalloftheanswerers,whatevertheirin-housefacility.
Itdeterminedtheaccesstothesubsequentsectionsofthequestionnaireaboutinfo-com,
collaborative,andsocial.
285
people replied
to the following
questions

34. Observatoire e-transformation & intranet 34
Digital: a real opportunity for relations
with high-potentials and young people
Issues
For you, does digital constitute an opportunity or a risk for your company in respect of the following issues?
87%
86%
77%
77%
69%
67%
36%
22%
11%
12%
13%
16%
29%
29%
37%
53%
1%
1%
1%
1%
1%
11%
22%
1%
1%
9%
6%
1%
3%
17%
3%
Internal communication (hierarchical, top-down and bottom-up, transversal)
Knowledge leveraging and transmission (research, access, pooling, etc.)
Relations with “high potentials” and young recruits
Company’s image and attractiveness (employer brand)
Operational efficiency and productivity
Evolution / restructuring of organizations
Control over budgets
Protection of data and the company’s intangible capital
OpportunityBothRiskNo impact

35. e-transformation & intranet Observatory 35
3
5
To get a presentation by Arctus
of the detailed results
Contact usto find out more about
the modalities of intervention
The e-transformation & Intranet Observatory in figures:
+ 5 topics+ 40 questions+ 60 analysis pages+ 170 verbatims

36. Observatoire e-transformation & intranet 36
The jargon of in-house digital
transformation
Glossary

37. e-transformation & intranet Observatory 37
A -C
ATAWAD
“Any Time, Any Where, Any Device” Refers to the ability users
have today to be able to consult any type of information —text,
images, video, sound —on any device —laptop, smartphone,
tablet —at any time and in any place.
Blog
A blog is a website made up of posts that accumulate over time,
often shown in reverse chronological order (most recent first).
Like a ship’s log or personal diary, each post is an addition to the
blog; the blogger posts content that is often text-based, enriched
with hyperlinks and multimedia elements, on which each reader
can usually leave comments.
BYOD
Acronym for “bring your own device”. This is a practice that
involves using your own devices (telephone, laptop, tablet) in a
work context, in particular with a view to accessing the
company’s resources: document database, intranet, etc.
Cloud
Cloud computing, shortened to just ‘cloud’, refers to a set of
processes that consist in using the calculating and/or storage power
of remote computer servers over a network, usually the Internet. It
therefore allows on-demand self-service access to configurable
shared computer resources, allowing delocalization of the computer
infrastructure.
COPE
Acronym for “corporate-owned personally-enabled” —a model in
which the organization provides its staff with the computing devices
(laptop, smartphone, tablets, etc.) and allows them to use them in
a private context, as if they were their own personal devices.
CRM
Customer relationship management (CRM) encompasses all the
tools and techniques intended to gather, process, and analyse
information relating to customers and prospects, with the aim of
having refined knowledge making it possible to direct appropriate
marketing and sales actions to them, to gain their loyalty, and to
maximize the sales or margin per customer.
Glossary

38. e-transformation & intranet Observatory 38
D -I
Digital Workplace
The principle is to unify access to the various tools and
communication channels, not only by making them available via
any device (PC, Smartphone, tablet, etc.) via a web browser and
Internet connection, but via a single page too.
e-transformation
Refers to the phenomenon of change associated with the impact
of digital and the Internet on organizations.
Collaborative workspace
On-line space allowing several users to work together. This may
be for several purposes: sharing good practices, asking questions
and receiving answers from an expert, preparing a deliverable by
several people, pooling shared documents, organizing oneself
more easily, etc.
Following
Refers to social media and in-house web facilities that allow one
user to follow another user in order to stay informed about what
they are doing and in particular, about their activity on the
platform.
Forum
A forum is an on-line discussion space that is public (or at least open to
several participants). The discussions there are archived, allowing
asynchronous communication.
Gamification
Gamification corresponds to the adoption of games mechanisms in
other fields, in particular websites, learning situations, work situations,
or social networks.
Managing your network of contacts
A function available on company social networks that allows each user
to get in touch with other users on the platform according to criteria
that are specific to each person.
Governance
Governance is based on the need for shared rules in the context of
using an in-house web facility. Besides a specific framework of rules, it
includes rules for behaviour.
Info-Com
Within an in-house intranet facility, the info-com part corresponds to
the top-down information published by the company for the purpose
of communication. This mainly involves informative content.
Glossary

39. e-transformation & intranet Observatory 39
I -Z
Participative innovation
A policy in structured management aimed at stimulating and
encouraging the expression, implementation, and
distribution of ideas by all of the staff, with a view to
creating added value and making the organization move
forward.
Intranet
A federative network that relies on a web interface, includes
content, databases, and application systems so as to allow
line managers and staff in an organization to access all the
content and applications they need for their work.
Like
A social function that allows each user to show they are
interested in the content of the site.
Log
In computing, the notion of a log is that of a journal of
events (tracking the execution of a program, number of
accesses, number of updates, etc.).
Bookmark / Favourite
The bookmark or favourite is a social function that allows users to
save any content they are interested in or would like to read later.
Microblog
Format for collaborative exchanges available on social media and
company social networks. It allows a user to express themselves in
a limited number of characters, from 140 (Twitter) to an average of
300 for in-house facilities.
Company social network (CSN)
Also called internal collaborative network (ICN) or internal social
network (ISN), the CSN is an intranet 2.0 facility that allows the
company’s players (staff, customers, share-holders, partners, etc.)
to be connected for the purpose of work-related exchanges, in
particular within dedicated communities.
Wiki
A wiki is a system for managing website content that makes its
web pages freely modifiable by all visitors authorized to do so.
Glossary
To discover more vocabulary connected with corporate digital transformation, visit www.arctus.com

40. Observatoire e-transformation & intranet 40
e-transformation scouts
About Arctus

41. Observatoire e-transformation & intranet 41
Arctusaccompaniesitsclientsindefiningtheirstrategicrequirementsinrespectofin-housedigitalfacilities.Wealsoassistin
carryingoutdigitalprojectsaimedatoptimizingthefunctioningoftheorganization.
In the service of your digital
transformation
About Arctus
Ourtailor-madeapproachisbasedonathree-prongedprocess:
technological,organizational,andmanagerial.Weserveyour
businessusingourprovenmethodology.
ThemembersoftheArctusteamprovidetheiraddedvalueinthe
information,communication,collaborative,knowledge
management,andparticipativeinnovationfacilities.
Wecanbeinvolvedalongthewholeimplementationchainforyour
projectsfromthephaseofdefiningtheneedrightuptotheir
deployment,inparticularthroughchangemanagementand
governance.

42. Observatoire e-transformation & intranet 42
Our editorial team
About Arctus
The e-transformation & intranet Observatory is a collaborative production achieved thanks to:
Isabelle Reyre
Associate Director
Marc Lippa
Associate Director
Gaëlle Roudaut
Consultant
Jérôme Pauzies
Consultant
Marie Leroy
Consultant
Célisiane Rosius
Consultant
Manon Cozannet
Consultant
And the special participation of Benjamin Fracasso for the illustration work
Sébastien Chatel
Consultant
Nans Chabaud
Consultant

43. Observatoire e-transformation & intranet 43
Arctusisacompanyonahumanscalethatcombinesadvancedexpertiseandpowerfuladaptability.Ourconviction?We
believethathumanbeingsarethekeystoneintransformationprojects.Digitaloffersnotonlynewtools,butalsoa
profoundevolutionintheworldofworkandrelationshipsforpeoplebetweenthemselvesandwiththecompany.
Contact us
About Arctus
www.arctus.com
[email protected]
+ 33 (0)1 84 02 00 70
Follow Arctus on the networks:

44. Observatoire e-transformation & intranet 44
Find out too about
About Arctus
Itwasaroundatablethattheideawasborntostudythecreativityinbusinesses:whatconfinesit?Howcanit
beliberated?Usingwhatmethods?
Theprincipalbarriertocreativityistheinabilitytothinkintermsofrupture,abandon,renunciation.
Impossibilityofgoingoutsidethebox.
Measuringtheaptitudetocreativityandruptureistomeasurethewayinwhichorganizationsaccept,
encourage,andvaluethoughtsandinitiativesinrupture.Forthis,weareseekingto:
▪Highlightwhatexistswithinthecompanyintermsoforganization
andactionconnectedwithmakingthemostofideasandcreativity
▪Maketheplayersthemselvesdistinguishtheplacesandsituations
wheretheyseeinnovationinthecompanyandhowadvantageis
takenofit
▪Identifytheperceivedbarriers,whetherintermsofthesystems,
structures,orcultureinplace
Download 2016 results

45. Observatoire e-transformation & intranet 45www.arctus.com
www.etransformation-intranet.com