Introducing marketo-performance-insights

Understanding and reporting marketing revenue performance often require cumbersome and manual processes, such as pulling data from siloed systems, patching together reports, and relying on analysts. Whether it’s preparing for a QBR or defending budget, marketers need immediate ROI insights into each channel and program—when it matters the most. Join us to see why Marketo Performance Insights (MPI) is changing the way Marketing does revenue and campaign attribution throughout the industry.

In this webinar, you’ll learn first-hand how to:

- Explore critical performance metrics right at your fingertips
- Leverage data to optimize channel mix and marketing spend
- Easily showcase your team's success to the C-Suite

1. Introducing Marketo Performance Insights: Measure Marketing Impact in a Single Place Teresa Fok Product Marketing Manager, Marketo Amy Colson Senior Solutions Consultant, Marketo

2. Housekeeping This webinar is being recorded! The slides and recording will be sent to you after the webinar concludes. Have a question? Chat it in the bottom left. Posting to social? Use our hashtag - # mktgnation Stay tuned for a brief survey after the webinar.

3. The Data Explosion Credit: Plastic In Motion Studios

4. say their top marketing concern is the inability to measure results. (Forrester) CMOs report marketing analytics as their top area of spending. (Gartner) #1 77% rank using analytics to guide decisions as one of their team’s top 5 weaknesses. (Forrester) 77% The State of B2B Marketing Analytics

5. The Challenge with Metrics

6. Turn Data into Meaningful Insights

7. Traditional marketing metrics are weighted towards the top and middle of the funnel Focus on activity metrics versus business metrics Not all influential touchpoints and strategies are captured May lead marketers into optimizing for the wrong metrics

8. Getting the insights you need is complex and manual Data silos mean costly integrations and spreadsheet gymnastics Often a sacrifice between simplicity versus customization Requires support from highly trained data analysts

9. Your Marketing team doesn’t speak ‘CFO’ Fail to measure and report metrics that matter to the C-suite Inability to defend budget and prove impact when it matters

10. “I feel the pressure to prove impact, but I’m short on time and resources.”

11. Explore essential performance insights to make smarter decisions and prove impact on the business – right at your fingertips . Marketo Performance Insights (MPI)

12. Immediate insights without the complexity Quick snapshot of your most essential performance data Engagement Pipeline Revenue Pre-configured dashboards with flexible filters and settings Intuitive and visual interface built for marketers Graphs Save time by getting the performance insights that matter – faster

13. Make informed decisions to optimize spend Guide planning meetings and QBRs Get insights into what’s working, and what’s not Optimize channel mix Track program performance Spot winning strategies at a glance Filters Improve performance by making the right investments

14. Prove business impact to executive leadership Export and share executive-friendly reports with one click On-demand access to pre-saved, custom reports Defend marketing investments with data; build a case for increased budgets

15. Live Demo

16. Featured Sessions Lead Product Manager, Marketo Vivek Sinha Using Analytics to Put Together the Pieces of the Marketing Puzzle Director of Client Services, Digital Pi Jessica Kao Analytics That Matter: Reports for Every Stage of the Funnel President, Heinz Marketing Matthew Heinz Budgeting for Marketing Performance

17. Join thousands of marketers for a unique event, designed by Marketers for Marketers. Why You Should Attend: Marketing Nation Summit is the industry’s leading digital marketing gathering, bringing together 6000+ of the best & brightest marketing minds. April 29 – May 2, San Francisco https://events.marketo.com/summit/2018

18. Thank You!