introduction of daraz and alibaba , its marketing's stattegies, swot analysis, its worth and its future

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1. Names: Mubashar Iqbal Babar Ali Bint - e- Z ahra Kaleem Ahmad Sana Naseer Hassan Aziz DATE: 22 /10/2025 Comparative Company Analysis: Alibaba vs Daraz

2. Outline: 1.Introduction 2. Products and Key Feature 3. Competitive advantages and core competencies 4. SWOT Analysis 5. Firm internationalization 6. Financial performance and analysis 7. Challenges 8. Future strategies and Recommendation

3. 1. Introduction: Alibaba Group Founded in 1999 by Jack Ma in Hangzhou, China. Global e-commerce, cloud computing, and digital services giant. Daraz Founded in 2012 by Rocket Internet in Pakistan. Acquired by Alibaba in 2018. Operates as a leading online marketplace in South Asia (Pakistan, Bangladesh, Sri Lanka, Nepal, Myanmar).

4. 2. Products & Key Features Alibaba Platforms: Alibaba.com (B2B), Taobao, Tmall, Ali Express. Services: Cloud computing ( AliCloud ), digital payments (Alipay), logistics ( Cainiao ). Features: Global supplier network, AI-driven recommendations, secure trade assurance. Daraz Marketplace for electronics, fashion, groceries, home goods. Features: Daraz Wallet, in-app promotions, localized logistics, seller center, flash sales.

5. 3. Competitive Advantages & Core Competencies Alibaba Massive global ecosystem linking buyers, sellers, cloud, and logistics. Advanced data analytics, AI, and scalable infrastructure. Strong brand reputation and innovation capacity. Daraz Local market understanding in South Asia. Backed by Alibaba’s technology and logistics expertise. Strong seller and customer base in emerging markets.

6. 4. SWOT Analysis Alibaba SWOT Analysis Strengths : Branding, global scale, diversified revenue. Weaknesses : Regulatory scrutiny, dependence on China. Opportunities : Global expansion, AI & cloud growth. Threats : Competition from Amazon, JD.com, and regulation. Daraz SWOT Analysis Strengths : Market leadership in South Asia, Alibaba backing. Weaknesses : Logistics and infrastructure challenges. Opportunities : Growing digital adoption in South Asia. Threats : Economic instability, competition (local e-commerce).

7. 5. Corporate Internationalization Alibaba Expanding globally through acquisitions (Lazada, Trendyol , Daraz ). Focus on digital economy and cross-border e-commerce. Daraz Expanding across South Asia. Leveraging Alibaba’s ecosystem for international best practices and tech integration.

8. 6. Financial Performance & Analysis Alibaba 2024 Revenue: ~US$130 billion. Profitability: Strong, though affected by restructuring and regulation. Diverse revenue streams from e-commerce, cloud, and digital media. Daraz Privately held (figures undisclosed). Estimated GMV > US$1 billion (2023). Focused on growth and market share over profit.

9. 7. Future Strategies & Recommendations Alibaba Strengthen international operations and diversify beyond China. Focus on AI, cloud, and digital transformation services. Maintain compliance and rebuild investor confidence. Daraz Invest in logistics and local supply chains. Improve user experience and payment systems. Leverage Alibaba’s AI and data for personalization. Strengthen partnerships with SMEs and local sellers.

10. Thank you