introduction of search engine Optimisation

Introduction of search engine Optimisation

1. SEARCH ENGINE
OPTIMIZATION
Presented by Md Faisal

2. HOW SEARCH ENGINE WORKS
Crawlers
robots spider
crawls
web page
Analyse
page content
Store in data base
or
Index
User makes
query
Ranking
Algorithms
Display result

4. Off-Page SEO
Three Main Type
Of SEO
On-Page SEO
Technical SEO
1
2
3

5. What Is On-Page SEO ?
On-page SEO (also called on-site
SEO) is the process of optimizing
webpages and their content for both
search engines and users. It can help
rank pages higher on Google and
drive more organic traffic.
It include optimization for title tag,
internal links , url , etc.

6. TITLE
The title should have appropriate keyword that
should describe your webpage .
The headline will be will be visible on SERP so it
should not more than 60 characters.
META TAG
A description of what your website is all about
It will be visible on SERP below title.
It should be within 140-150 characters
URL
The proper url structure is necessary so that an
user can identify that what actually is pesented
in the website

7. HTML TAG
The HTML tag is used to differentiate the
Heading (H1) and subheadings (h2-H6) of a
page
H1 is compulsoryand it should be only one in
the page
H2-H6 can be more than one
CONTENT
Write Unique, Helpful Content
It should Plagiarism free
it should not be less than 300 words .

8. ALT text
for image
It describes the apprence and the function of the
image on a webpge
Provide better image context to search engine
crawlers to help them to index and rank image in
image search
INTERNAL
LINK
The hyperlink that ponits to another page of the
same website
User and serach engine use links to find content
on website
Search engine also use links to navigate the sites

9. CANONICAL
TAGS
Tag in the source code of the page that indicates
search engine that a master copy of page exists
RESPONSIVE
DESIGN
Web design that automatically adjust for
different screen size
It improves the visiblity of the webpage
EXTERNAL
LINKS
An external link, also known as an outbound
link, is a clickable hyperlink on a website that
points to a different domain or page outside of
the website.

10. KEYWORD
OR
KEYPHARASE
A word or a pharase that describe the content
on your page or a post best
It is a search term that you want to rank for
with a certain page.
KEYWORD
DENSITY
The number of times the keyword has been
used in the content. It should be 1-2% of the
total content
ANCHOR TEXT
Anchor text are the clickable text or word in a
hyperlink

11. TYPE OF
KEYWORDS
SHORT TAIL : Keywords consisting 1-3 words
Example digital marketing institute
LONG TAIL : Keywords consisting more than 3 words
Example digital marketing institute in kolkata
LATENT SEMANTIC INDEXING (LSI) : Keywords are
words or pharase that are conceptually related to a
target keywords
Example : keyword credit card
LSI keyword : credit score

12. LOCAL SEO
Local seo is a search engine optimization strategy
that helps your business be more visible in local
search result on search engine
Element of local seo
local keyword research
optimize google business profile
creat local relavent content

13. On-Page SEO
Techniques for
Your Website
Write unique, helpful content 1.
Place target keywords
strategically
2.
Write keyword-rich title tags3.
Write click-worthy meta
descriptions
4.
Use headings and subheadings
to structure your page
5.
Optimize URLs6.
Add internal links7.
Add external links 8.
Include and optimize images 9.

14. WHAT Is Off-Page SEO
Optimization done outside this website
It mainly focus on te ranking factors
It is mostly about link building which improves
the authority and trust for the website on
search engine
It helps to maximise the website visibility and
perfomance on the search engine

15. TYPES OF LINKS
The process of getting other website to link to pages of your website. Its purpose is to
boost the authority of your website so that the pages rank higher and bring more
search traffic.
INTERNAL LINK
The hyperlink that direct to another page o the same
website or domain
EXTERNAL LINK
The hyperlink that direct user to another page or URL
outside your website. Also known as outgoing or
outbound link
BACKLINKS
Are also called inbound link because they represent
another websites traffic coming to your own website.

16. WAYS OF
BUILDING LINKS
Free classified submission
Bookmark submission
Articles submission
Business listing
Q/A sites
Image submission
Video submission
Social media platform
Blog comment
PDF/PPT submission
Press release

17. DOMAIN AUTHORITY (DA)
A search engine ranking score develop by MOZ that predicts how likely a website is
to rank in the search engine result page.
DA depends on many factors including linking root domains and total number of
links
GUEST POSTING
Guest posting (or guest blogging) is a marketing
tactic that involves writing articles for other
websites in order to promote your brand

18. Link juice is the term used in the SEO world to
refer to the value or passed from one page or
site to another.
This value is passed through hyperlinks.
search engine see links as votes by other
websites that your page is valuableor woth
promoting
LINK JUICE

19. WHAT IS TECHNICAL SEO
The technical configurations we do in our website to
make sure that the website meets all the technical
requirements of search engine
It improves organic ranking
it include site maps robot.txt, redirecting pages and
more.

20. SITE MAPS
A sitemap is a file that shows the structure of a
website, including its pages and content and the
relationships between them.
Search engines use sitemaps to crawl websites
more efficiently.
TYPES OF SITEMAP
An HTML sitemap is a list of
links to the main pages on
the website.
It the user to find the desire
the section
HTML SITE MAP XML SITE MAP
An XML sitemap is a file that lists
a website’s improtant pages so
that the search engine can crawl
them all.
It makes search engine
understand your website

21. ROBOTS.TXT
Robots.txt is a file that tells search engine
crawlers to not crawl certain pages or section
of a website
REDIRECTION
It is a way to send both user and search engine to
different URL from the one they originally
requested
Types of Redirection: 301-Permanent redirection
302- temporary redirection

22. BREADCRUMBS
A breadcrumb trail on a page indicates the
page's position in the site hierarchy
MOBILE
OPTIMIZATION
Improve your site load time
Integrate responsive design
Focus on user experience
a) Thumb friendly design
b) easy to find call to action
c) Ensure font is legible on smaller devices
Be careful of popups
Optimize for local : Near me, open now, where i can
buy
Implement clear and easy to use navigation bar
Creat mobile friendly content

23. SCHEMA MARKUP
It is a structured data in a form of code
used to help search engines to
understand and categorise webpage
content
CORE WEB VITAL
It identify userexperince issue by
generating a metric for three primary area
of user experience
Largest Contentful Paint (LCP): Measures how long it takes for the largest
content element on the page to load
Cumulative Layout Shift (CLS): Measures how much the page layout moves
around unexpectedly as it loads. Like images or buttons shifting.
Interaction to Next Paint (INP): Measures how much time it takes from when
a user initiates any interaction to when the next visual update is displayed

24. SSL CERTIFICATES
A website needs an SSL certificate in order to
keep user data secure, prevent attackers from
creating a fake version of the site, and gain user
trust.
USE HTTPS
HTTPS, or Secure Hypertext Transfer Protocol, is a web
protocol that encrypts data sent between a website or
web service and a user. It uses the SSL/TLS protocol to
verify the identity of the website and to prevent attackers
from stealing data.
404 PAGE
404 is a status code that tells a web user that a
requested page is not available.

25. BROKEN LINK
A broken link is a hyperlink that doesn't work and
takes a user to an error message instead of the
intended page. This can happen when a linked page
is deleted or moved without a redirect, or when the
website's URL structure changes. Broken links are
also known as dead links or link rot.
SITE
STRUCTURE
A website structure is the way a website's
content and pages are organized and
interconnected.
It involves the hierarchical arrangement of web
pages and their relationships to one another.
Website structure helps visitors and search
engines navigate and understand the website's
content.

26. TECHNICS TO DO SEO
WHITE HAT SEO
BLACK HAT SEO
GREY HAT SEO

27. SEO COMPETITORS ANALYSIS
An seo competitor analysis also called an seo
competitive analysis is the process of researching
your competitor to gather insights about their
keyword content and backlinks strategy and using
and using these insights to improve your seo