Introduction to AI for Nonprofits with Tapp Network
TechSoupGlobal
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47 slides
Jun 04, 2024
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About This Presentation
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Size: 11.7 MB
Language: en
Added: Jun 04, 2024
Slides: 47 pages
Slide Content
Introduction to
AI for Nonprofits
Presented by:
Tareq Monuar, Jon Hill
06.04.2024
Strategy
Start with a technology audit and
digital marketing game-plan to
accelerate your growth and market
share within your sector.
Integration & Migration
Build bridges and knock down silos
with simple and painless CRM
integrations and migrations that are
seamless to your team.
E- Commerce
We deploy the transactional services
and software you need to increase
sales across all your audience touch
points.
SEO and Content
Marketing
Build bridges and knock down silos
with simple and painless CRM
integrations and migrations that are
seamless to your team.
HubSpot
Implementation
Ensure a smooth and successful
transition from an alternative solution
to HubSpot, without all the
headaches.
Creative and Branding
Make your brand stand out from your
competitors to reach the right
customers with the right message.
Web and APP
Development
With our 20+ years of experience, we
know your 24/7 salesperson must be
beautiful, functional, and optimized
for your goals.
Sales Enablement
We can help you close the loop
between your marketing and sales
teams—and more desirable deals.
Inbound Marketing
We provide the complete solution to
increasing leads, revenue, and brand
authority as a Platinum Hubspot
Partner
Social Media Marketing
One of the most effective ways to
engage influencers, customers and
prospects to drive brand awareness,
followers, and sales
Paid Media
TAPP makes your budget go further
with a targeted approach to reaching
your buyer personas in search and
social.
Public Relations
Defining the right audience and
media channels to build regional and
national brand recognition as well as
thought leadership.
The Journey Begins:
"1950s: The Spark - Imagining smart machines."
"1980s: The First Steps - Computers start to learn."
"2000s: The Boom - Internet explosion feeds AI."
"2010s: AI Walks Among Us - Smartphones, smart homes, smart life."
2024: The Here and Now
"AI's not just a buzzword; it's how we live, work, and play. From
chatbots giving us fashion advice to algorithms that help save lives, AI's
making the impossible, possible."
AI by Approach:
Natural Language Processing (NLP): Enables
computers to understand and process human
language, like reading text, translating languages,
and generating human-like text. (GPT, Gemini)
Machine Learning (ML): Algorithms learn from data
(Spam Filtering, Netflix Recommendations)
Deep Learning (DL): ML using neural networks for
complex tasks (vision, speech, Generative AI)
Computer Vision: Machines extract information
from images and videos (object detection)
Robotics: Combines AI and engineering for
intelligent machines
AI Tech: Core Models
1. Large Language Models (LLMs)
Tech: NLP, Deep Learning.
Examples: Chatgpt, Gemini, Llama and so on..
From streamlining operations to making
data-driven decisions and enhancing donor
engagement, AI holds the potential to
revolutionize the way nonprofits operate and
achieve their missions.
How to Leverage for Nonprofit Success
Understanding ChatGPT
Generative AI Popularity
●100+ million Users
●Expected to reach 116.9 million by 2025.
●Over 50% of Americans (age 12-44) will use by 2025.
ChatGPT User Demographics
●Overall usage among aware U.S. adults: 24%
●By Gender: Men - 29%, Women - 19%
●By Age: 18-29: 41%, 30-49: 29%, 50-64: 19%, 65+: 5%
●Education: College degree+ - 32%
Purpose of ChatGPT Use
●Entertainment: 20%
●Learning: 19%
●Work tasks (employed): 16%
ChatGPT: US Demographics & Global Trends
The Rise of ChatGPT
Unique Features of ChatGPT
●Talks Like Humans: Can chat back and forth.
●Huge Knowledge: Knows a lot from internet texts.
●Remembers the Chat: Understands ongoing
conversation.
●Tailored Answers: Can be adjusted for specific jobs.
●Works Offline: No internet needed for basic chats.
●Safer Conversations: Reduced harmful replies.
Nonprofits can use AI, specifically OpenAI's GPT-3, to
stimulate idea generation and foster innovation.
Whether you're planning a fundraising campaign or
brainstorming outreach ideas, AI can be a powerful ally
in amplifying your creative efforts.
Features: Works with GPT-3 & GPT-4 for
tasks like email, summarizing content,
automating workflows.
Uses: Helps in SEO, copywriting, data
extraction, and more.
Languages: Supports multiple languages.
Privacy: Runs locally, keeps data private.
For: Boosting productivity and automating
tasks.
Perplexity AI uses natural language
processing for answers.
It leverages GPT-3.5 for its free version and
offers GPT-4, Claude 3, Mistral Large, and an
Experimental Model in its Pro version.
Founded in 2022, Perplexity focuses on
user-centric interactions and prioritizes newer
sources for personalized results.
Outperforms GPT 3.5
Developer assistance
Efficient reasoning
Leading tech giants are
harnessing the power of AI, each
introducing distinct chatbot
functionalities and features. With
tools designed for search
precision, marketing, or
conversational interaction, the AI
landscape is rapidly diversifying.
Updated July 2023
70 billion “settings”
No licensing fee
Canva's Magic is a suite of AI-powered tools
that helps users create content and designs
quickly. Magic Write generates text from
prompts, while Magic Design creates custom,
on-brand designs. Together, they empower
users to brainstorm, draft, and produce
high-quality content and designs efficiently.
Forget writer’s block with AI-powered
copywriting. If you feel like your content
marketing efforts are running out of steam,
boost them with AI-assisted writing.
Enter a prompt and HubSpot’s AI content writer
will churn out the outline for your next blog or
Instagram post, or request landing page copy
and get engaging content in return.
No more wasting precious hours crafting the
perfect email. With just a few clicks, you can
effortlessly create engaging emails for sales and
marketing purposes.
You are given prompts to describe the nature of
your email, then in a few seconds you are given
email copy that you are free to expand, shorten,
or adjust to better fit your needs.
See these tools in action!
Live Demo
AI Services
Provided by Tapp Network in partnership with TechSoup
●AI Consultations: Personalized guidance to understand your AI needs and develop a strategic
plan.
●AI Models and Training: Custom AI models tailored to your organization’s unique
requirements, along with training to empower your team.
●AI Implementations: Seamless integration of AI solutions into your existing systems.
●AI Maintenance and Support: Ongoing maintenance and support to ensure your AI tools
continue to operate effectively.
●AI Strategy and Planning: Expert advice on long-term AI strategies to drive sustained impact
and innovation.
Learn More About Our AI Services
AI Starter Package: Assessment,
Consultation, and Recommendation
Starting at
$975
The assessment and consultation help us understand your
organization's current technology and needs. This enables
us to create a two-page AI integration report with
recommendations for enhancing communications,
optimizing your website, and improving operational
efficiency. This offer provides:
•A 45-minute initial assessment of your organization's
technology
•A 90-minute consultation that provides an overview of
AI technologies
•A report with recommendations to integrate AI into your
organization's communications and operations
AI Maintenance Services, a TechSoup subscription service,
is designed to maintain your organization's artificial
intelligence technologies. With a minimum subscription
period of three months, you can purchase additional hours
or services as needed.
You'll be assigned a dedicated account manager available
from 6 a.m. to 5 p.m. Pacific time. They will connect with
you directly to plan each month's work and provide an
estimated timeline within 48 hours of receiving any request.
Dedicated
Account Manager
Available
9am–8pm EST
No Contract.
Cancel Anytime.