Introduction to AI for Nonprofits with Tapp Network

TechSoupGlobal 498 views 47 slides Jun 04, 2024
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About This Presentation

Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.


Slide Content

Introduction to
AI for Nonprofits
Presented by:
Tareq Monuar, Jon Hill
06.04.2024

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Introductions
Jon Hill
Web Project Manager
Tapp Network
Tareq Monuar
Web Developer & Prompt Engineer
Tapp Network

Agenda
➔Who We Are
➔What is AI and Its Benefits
➔Understanding ChatGPT and Uses
➔Additional AI Tools
➔Live Demo
➔Wrap-Up and Q&A

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Empowering Organizations for Good
Problem We Solve
Our Why
How We Innovate and Impact
We transform your visionary goals into digital
realities, empowering nonprofits and
government agencies to thrive in today's
dynamic world.
In the new Age of Acceleration, many nonprofits and government
agencies are challenged by a lack of digital infrastructure. This gap
inhibits their ability to keep pace and effectively support the most
vulnerable populations.
Tapp’s mission is more than just business growth; it's about driving
digital innovation across rapidly expanding sectors. We strive to
transfer our knowledge, tools, and technology to government
agencies and nonprofits that are tackling society's most pressing
challenges.
We achieve this by harnessing the power of artificial intelligence,
developing high-impact websites, software, and data-driven
campaigns. Our AI-enabled digital transformation strategies
enhance the positive impact of the organizations we serve and
amplify their engagement with the communities they support.
www.tappnetwork.com

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How We Can Help You - Learn More Here

























Strategy
Start with a technology audit and
digital marketing game-plan to
accelerate your growth and market
share within your sector.
Integration & Migration
Build bridges and knock down silos
with simple and painless CRM
integrations and migrations that are
seamless to your team.
E- Commerce
We deploy the transactional services
and software you need to increase
sales across all your audience touch
points.
SEO and Content
Marketing
Build bridges and knock down silos
with simple and painless CRM
integrations and migrations that are
seamless to your team.
HubSpot
Implementation
Ensure a smooth and successful
transition from an alternative solution
to HubSpot, without all the
headaches.
Creative and Branding
Make your brand stand out from your
competitors to reach the right
customers with the right message.
Web and APP
Development
With our 20+ years of experience, we
know your 24/7 salesperson must be
beautiful, functional, and optimized
for your goals.
Sales Enablement
We can help you close the loop
between your marketing and sales
teams—and more desirable deals.
Inbound Marketing
We provide the complete solution to
increasing leads, revenue, and brand
authority as a Platinum Hubspot
Partner
Social Media Marketing
One of the most effective ways to
engage influencers, customers and
prospects to drive brand awareness,
followers, and sales

Paid Media
TAPP makes your budget go further
with a targeted approach to reaching
your buyer personas in search and
social.
Public Relations
Defining the right audience and
media channels to build regional and
national brand recognition as well as
thought leadership.

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Poll Question
How familiar are you with AI?
A.Very Familiar: I use it all the time!
B.Familiar: I use it occasionally and understand the basics.
C.Somewhat Familiar: I know what it is and given it a try without knowing
much about it.
D.Unfamiliar: Haven’t really tried it on my own, but want to learn!

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What is AI
AI is smart computer software that can learn and make decisions.

The Journey Begins:
"1950s: The Spark - Imagining smart machines."
"1980s: The First Steps - Computers start to learn."
"2000s: The Boom - Internet explosion feeds AI."
"2010s: AI Walks Among Us - Smartphones, smart homes, smart life."
2024: The Here and Now
"AI's not just a buzzword; it's how we live, work, and play. From
chatbots giving us fashion advice to algorithms that help save lives, AI's
making the impossible, possible."

AI by Approach:

Natural Language Processing (NLP): Enables
computers to understand and process human
language, like reading text, translating languages,
and generating human-like text. (GPT, Gemini)
Machine Learning (ML): Algorithms learn from data
(Spam Filtering, Netflix Recommendations)
Deep Learning (DL): ML using neural networks for
complex tasks (vision, speech, Generative AI)
Computer Vision: Machines extract information
from images and videos (object detection)
Robotics: Combines AI and engineering for
intelligent machines

AI Tech: Core Models
1. Large Language Models (LLMs)
Tech: NLP, Deep Learning.
Examples: Chatgpt, Gemini, Llama and so on..

2. Diffusion Models (image)
Tech: Generative AI, Deep Learning.
Examples: Midjourney, DALL-E 3,

3. Speech Tech
STT: Whisper, Amazon Transcribe.
TTS: Google Wavenet, Murf.ai.

4. Video Creation
E.g.: Sora, Synthesia, Runway ML.

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What is AI and its Benefits
for Nonprofits
Welcome to the world of Artificial
Intelligence also known as AI.

From streamlining operations to making
data-driven decisions and enhancing donor
engagement, AI holds the potential to
revolutionize the way nonprofits operate and
achieve their missions.

How to Leverage for Nonprofit Success
Understanding ChatGPT

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Unlocking Your Nonprofits
Potential with ChatGPT
●Key Applications
○Grant Writing
○Fundraising
○Marketing
○The Future

Generative AI Popularity
●100+ million Users
●Expected to reach 116.9 million by 2025.
●Over 50% of Americans (age 12-44) will use by 2025.
ChatGPT User Demographics
●Overall usage among aware U.S. adults: 24%
●By Gender: Men - 29%, Women - 19%
●By Age: 18-29: 41%, 30-49: 29%, 50-64: 19%, 65+: 5%
●Education: College degree+ - 32%
Purpose of ChatGPT Use
●Entertainment: 20%
●Learning: 19%
●Work tasks (employed): 16%

ChatGPT: US Demographics & Global Trends
The Rise of ChatGPT

Unique Features of ChatGPT
●Talks Like Humans: Can chat back and forth.
●Huge Knowledge: Knows a lot from internet texts.
●Remembers the Chat: Understands ongoing
conversation.
●Tailored Answers: Can be adjusted for specific jobs.
●Works Offline: No internet needed for basic chats.
●Safer Conversations: Reduced harmful replies.

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Use ChatGPT for
brainstorming ideas
Get ready to unleash your organization's creativity
with AI-powered brainstorming.

Nonprofits can use AI, specifically OpenAI's GPT-3, to
stimulate idea generation and foster innovation.
Whether you're planning a fundraising campaign or
brainstorming outreach ideas, AI can be a powerful ally
in amplifying your creative efforts.

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Getting the Most from ChatGPT
For Any prompt
Organization Overview:
●Briefly introduce your organization, its mission, and the
founder's or key stakeholders background.
●Mention your primary location and any key additional
locations.
Programs and Initiatives:
●Describe your main programs and their objectives.
●Explain what makes your programs unique or innovative.
Achievements and Impact:
●Highlight recent accomplishments and their measurable
impact.
●Share success stories illustrating your positive influence.
Challenges and Needs:
●Identify current challenges and financial requirements.
●Specify resources needed for upcoming initiatives.
Partnerships and Collaborations:
●List key partners and describe their roles.
●Explain how these partnerships support your work.
Social Media and Online Presence:
●Provide links to your website and social media profiles.
Additional Context:
●Share any relevant testimonials, endorsements, upcoming
projects, or long-term goals.

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Custom Instructions in ChatGPT allow users to
tailor the AI's responses to their specific needs
by setting guidelines on tone, style, verbosity,
and content focus. This feature enables more
personalized, relevant, and effective
interactions, optimizing ChatGPT for various
tasks such as professional assistance,
educational support, creative writing, and more.

Custom Instructions

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Hello GPT-4o
GPT-4o is OpenAI's latest AI model with
multimodal capabilities. It can process text,
images, and audio. GPT-4o offers faster
responses and improved reasoning
compared to previous models.

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Figuring out audiences and
personas
Understanding your audience is crucial, and AI can
be your guide in this journey. AI can help to identify
target audiences and create detailed personas. Using
tools and analyzing data to unveil key audience
segments.
By understanding your audience on a deeper level,
you can tailor your communication strategies for
maximum impact.

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Let AI help you write blog
posts
Transform your content creation process with
AI-generated blog posts. You can leverage AI tools
for crafting compelling blog content. From generating
initial drafts to refining the narrative, AI can be a
valuable asset in enhancing your organization's
online presence.
•Write a draft or outline of your topic
•Have AI edit/expand/review your post
•Always be sure to read over AI written content
before publishing

Unlock Additional AI Tools to Scale
Beyond ChatGPT

Custom GPT

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A Custom GPT Chatbot
Is specifically designed and built to meet the unique requirements of a particular organization or to
perform specific tasks beyond general conversation.
●This customization could involve tailoring the chatbot to understand and respond to
industry-specific queries, integrating with proprietary databases or systems, and adhering to
specific conversational styles or protocols.
●Custom chatbots are often developed to provide a more seamless interaction for users, offering
responses and services that align closely with the organization's objectives, tone, and services.

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Gemini VS Claude,
Alternative to GPT and FREE
Claude 3: Offers programming and
creative writing strengths. Free
access enhances its appeal, with a
broad context window for in-depth
conversations.

Google's Gemini: Specializes in
visual tasks and image recognition,
leveraging Google's ecosystem for
seamless service integration.

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HARPA AI: A Google Chrome extension.


Features: Works with GPT-3 & GPT-4 for
tasks like email, summarizing content,
automating workflows.
Uses: Helps in SEO, copywriting, data
extraction, and more.
Languages: Supports multiple languages.
Privacy: Runs locally, keeps data private.
For: Boosting productivity and automating
tasks.

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Perplexity ai: Answer Engine

Perplexity AI uses natural language
processing for answers.
It leverages GPT-3.5 for its free version and
offers GPT-4, Claude 3, Mistral Large, and an
Experimental Model in its Pro version.
Founded in 2022, Perplexity focuses on
user-centric interactions and prioritizes newer
sources for personalized results.

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Announced on December
6, 2023, positioned as a
competitor to OpenAI's
GPT-4.

Alternatives to ChatGPT
Launched February 2023
Powered by GPT-4
Superior search capability

Data till Dec 2022
Conversational content
100,000 tokens prompt


Uses GPT-3.5
Marketing-focused
Brand voice capture


Outperforms GPT 3.5
Developer assistance
Efficient reasoning
Leading tech giants are
harnessing the power of AI, each
introducing distinct chatbot
functionalities and features. With
tools designed for search
precision, marketing, or
conversational interaction, the AI
landscape is rapidly diversifying.

Updated July 2023
70 billion “settings”
No licensing fee

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Video Editing Tools
Synthesia is an AI tool for creating videos with
virtual avatars and synthetic voices from text,
ideal for easy, actor-free educational or
marketing content.







Some Alternative:

elai.io
deepbrain.io

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Canva's AI, Magic Studio™


Canva's Magic is a suite of AI-powered tools
that helps users create content and designs
quickly. Magic Write generates text from
prompts, while Magic Design creates custom,
on-brand designs. Together, they empower
users to brainstorm, draft, and produce
high-quality content and designs efficiently.

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Donor Segmentation and
Targeting
Utilize the AI in CRM’s, like HubSpot, to
analyze donor data, categorize donors into
meaningful segments, and customize
fundraising strategies.
Using these tools, AI-driven insights can lead to
more personalized campaigns and heightened
donor engagement.

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Popular HubSpot AI Tools
Website Generator

Easily create a single-page website
with an AI website builder based on
simple prompts.

Meta Descriptions

Effortlessly create compelling meta
descriptions and titles to boost your
clickthrough rates in Google.



AI Email Writer

AI email writing software that multiplies your
productivity. Generate sales and marketing
emails in a fraction of the time.

AI Blog Writer

Reduce research time with factual articles by
using prompts and questions to generate
blog posts in seconds.


Free AI Content Writer

Generate blogs, website copy, social posts,
and more at scale with no additional budget
for use across different channels.

Social Caption Generator

Create engaging copy for your social media
posts in a flash with an AI caption generator
that does all the heavy lifting.

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HubSpot’s AI Content Writing




Forget writer’s block with AI-powered
copywriting. If you feel like your content
marketing efforts are running out of steam,
boost them with AI-assisted writing.

Enter a prompt and HubSpot’s AI content writer
will churn out the outline for your next blog or
Instagram post, or request landing page copy
and get engaging content in return.

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HubSpot’s AI-Powered Email Copywriting




No more wasting precious hours crafting the
perfect email. With just a few clicks, you can
effortlessly create engaging emails for sales and
marketing purposes.

You are given prompts to describe the nature of
your email, then in a few seconds you are given
email copy that you are free to expand, shorten,
or adjust to better fit your needs.

See these tools in action!
Live Demo

AI Services
Provided by Tapp Network in partnership with TechSoup

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Transform Your Nonprofit with TechSoup AI Services

●AI Consultations: Personalized guidance to understand your AI needs and develop a strategic
plan.
●AI Models and Training: Custom AI models tailored to your organization’s unique
requirements, along with training to empower your team.
●AI Implementations: Seamless integration of AI solutions into your existing systems.
●AI Maintenance and Support: Ongoing maintenance and support to ensure your AI tools
continue to operate effectively.
●AI Strategy and Planning: Expert advice on long-term AI strategies to drive sustained impact
and innovation.


Learn More About Our AI Services

AI Starter Package: Assessment,
Consultation, and Recommendation
Starting at
$975

The assessment and consultation help us understand your
organization's current technology and needs. This enables
us to create a two-page AI integration report with
recommendations for enhancing communications,
optimizing your website, and improving operational
efficiency. This offer provides:

•A 45-minute initial assessment of your organization's
technology
•A 90-minute consultation that provides an overview of
AI technologies
•A report with recommendations to integrate AI into your
organization's communications and operations

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AI Maintenance Services – Monthly
Subscription
Starting at
$499/mo

AI Maintenance Services, a TechSoup subscription service,
is designed to maintain your organization's artificial
intelligence technologies. With a minimum subscription
period of three months, you can purchase additional hours
or services as needed.
You'll be assigned a dedicated account manager available
from 6 a.m. to 5 p.m. Pacific time. They will connect with
you directly to plan each month's work and provide an
estimated timeline within 48 hours of receiving any request.
Dedicated
Account Manager
Available
9am–8pm EST
No Contract.
Cancel Anytime.

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Free Bonus Ebook
Introducing "ChatGPT for Nonprofits" – the game-changer for
nonprofits like yours.
Imagine if you had a proven AI solution to:

?????? Supercharge Your Fundraising
?????? Masterful Marketing
?????? Effortless Newsletters
?????? Social Media Excellence
?????? Access To 20 FREE ChatGPT Prompts

Download eBook

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?????? Unlock Advanced AI Power!
?????? Dive into a world of possibilities with 80+ strategic ChatGPT prompts
tailored for nonprofits. Uncover creative ideas and practical strategies to
supercharge your operations and outreach.
?????? Plus, gain access to an arsenal of extensive AI resources designed
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?????? This eBook isn't just a resource – it's a key to unlocking AI's
potential for your nonprofit's success. Don't miss out on this limited-time
opportunity to grab your copy. Join us and pave the way for a future of
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Be on the lookout for: Benchmark Survey for Nonprofit AI Usage
Empower your mission with Artificial Intelligence. We're calling all nonprofits to join a
groundbreaking survey exploring the power of AI in the social impact sector.
Benchmark Survey will be distributed in the coming months.
●Shape the future of AI for good
●Make your voice heard
●Get valuable resources
●Be part of the movement
From this survey, a detailed Benchmark Report will be developed analyzing how nonprofits are
adapting to AI.
Together, let's unlock AI's transformative potential and revolutionize how we make a difference!

Any Questions?

Thank You!
[email protected]
www.tappnetwork.com