Introduction to Balance in Behavior Design

This document is prepared for a small workshop introducing the concept of Balance in Behavior Design. It will start with a simple definition and goes through what types of processes, tools and approaches are needed to achieve a balanced design that fulfills the goals of the design and business.

1. Balance
Alireza Ranjbar Shourabi
In Behavior Design

2. Who am I?
https://www.linkedin.com/in/alirezaranjbarshourabi/

3. Table of contents (as brief as possible)
1
Types
2
Tools
3
Approach
3

4. But first comes the definition (as simple as possible)
What is Balance?
4
An even distribution of weight and/or force to maintain steadiness.

5. 5

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7. 7

8. 8

9. 9

10. 10

11. 11

12. 12

13. Types

14. Types
Frequency
CognitionEmotion
1
Types
14

15. Frequency
Frequency
Dynamic
Static
1
Types
15

16. Cognition
Mathematical
Economy
Difficulty
Progression 1
Types
16

17. Emotion
1
Types
17

18. Tools

19. Mathematical Simulation
19
2
Tools

20. Mathematical Simulation
20
2
Tools

21. Taking care of Biases
21
2
Tools

22. Emotional Equilibrium
22
2
Tools

23. Approach

24. This is how I do it in a Project
1.Define Balancing Goals
2.Analyze Core Mechanics
3.Set Initial Parameters
4.Simulate
5.Collect Data & Test
6.Refine based on Feedback
7.Test with Diverse Audience
8.Final Tuning and Release
9.Ongoing Updates
24
3
Approach

25. Rule of thumb
keep it SIMPLE!
25
3
Approach

26. Behavioral Balancing
26
Moral/Ethics Risk-Taking
3
Approach

27. Final Thoughts
27
Fairness
FUN
Fun
Fairness
3
Approach

28. Thank you!
Alireza Ranjbar Shourabi