INTRODUCTION TO COMMUNICATION MEDIA DISCUSSION

Journalism

1. Prepared by: Dr. Melvin N.. Espineda Advertising

2. ADVERTISING (PAHWA, 2019) is a means of communication with the users of a product or service.

3. are messages paid for by those who send them and are intended to inform or influence people who receive them ADVERTISEMENTS (PAHWA, 2019)

4. TYPES OF ADVERTISING (PAHWA, 2019) Broadcast Advertising Outdoor Advertising Public Service Advertising Product Placement Advertising

5. BROADCAST ADVERTISING (PAHWA, 2019) A mass- market form of communication includes television and radio. It has been the most dominant way to reach many consumers.

6. Also known as out- of- home (OOH) advertising, this is a broad term that describes any type of advertising that reaches consumers when they are away from home. Think of billboards, bus shelter posters, fly posters, and even those big digital boards in Guadalupe, Makati. OUTDOOR ADVERTISING (PAHWA, 2019)

7. PUBLIC SERVICE ADVERTISING (PAHWA, 2019) Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service.

8. PRODUCT PLACEMENT ADVERTISING (PAHWA, 2019) is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement.

9. ADVERTISING STANDARD COUNCIL

10. ADVERTISING STANDARD COUNCIL OR ASC currently handles the screening of all forms of advertising and settles all disputes concerning advertising content.

11. MAIN FUNCTIONS OF ASC Screening of advertisements, with or without advertising claims. Hearing of disputes on advertisements that pertain to the content of the advertisements. Resolution of dispute on advertisements arising from procedures of the ASC.

12. IMPORTANCE OF ASC It ensures that advertising is truthful and accurate. Upholds the integrity and credibility of advertising , makes it a more powerful tool to influence consumer purchase.

13. Thank Y ou

14. REFERENCES: Definition of Advertising. (n.d.). Retrieved from https://economictimes.indiatimes.com/definition/a dvertising The Different Types of Advertising Methods Available to You. (n.d.). Retrieved from https:// www.thebalancesmb.com/different- types- of- advertising- methods- 38548 Pahwa, A. (2019). What Is Advertising? – Examples, Objectives, & Importance. Retrieved from https:// www.feedough.com/what- is- advertising- advertising- objectives- examples- importance/ Roles and Functions of ASC. (n.d.). Retrieved from https://asc.com.ph/what- we- do/role-and- function/