introduction to digital marketing Concepts

tanveershahab 15 views 27 slides Mar 02, 2025
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About This Presentation

It is a digital marketing conceptual presentation. Students can learn and understand the basics of digital marketing.


Slide Content

Digital Marketing Training Program By Tanveer Sahab

Digital Marketing Fundamentals Use of media to engage with consumers through online channels

Digital Marketing Fundamentals

Why Digital Marketing ? Digital Marketing Traditional Marketing Target only selected geographical areas having target customers Geographical targeting is very limited We can define out audience Audience cannot be defined It can communicate with bigger audience size, spread in multiple areas It has limited communication options with a bigger size of the audiences It is highly measurable and in control. It is very difficult to measure. It can be started in small budget It is very expensive from the beginning Results can be optimized to get better ROI. It cannot be done once the campaign is out. It follows the latest trends and preferences shown by the consumers. It is more stubborn in nature.

Why Digital Marketing ? 10.3 Billion Searches are conducted on Google every month. 87% of people go online to look for a business product / services

Why Digital Marketing ? Awareness & Brand building Online Reputation Management Possibility of GEO-TARGETTING Localized Content Finally , higher sales… But what is most important?

How Does Digital Marketing Work ?

Digital Marketing – Funnel How companies attract and retain customers via web?

Digital Marketing - Channels Search Engine optimization (SEO) Paid online Advertising Social Media Optimization and marketing Email marketing Affiliate marketing Video Marketing Mobile marketing

Digital Marketing - Website Design Domain name, Hosting and platform What about Name servers?

Digital Marketing - SEO It is the process of optimization of a website or a blog so that higher ranking and visibility in search engine result page is achieved when people do a search online.

Digital Marketing - How does a Search Engine Work?

Digital Marketing - Paid online advertising It is the one channel that brings business development opportunities in a very short period of time. Here, business advertisers only pay when somebody clicks on their ads or visits to the website.

Digital Marketing - How does paid online advertising work?

Digital Marketing - Social Media Optimization and marketing Popular social media marketing channels are Facebook, LinkedIn and Twitter.

Digital Marketing - How does Social Media marketing work?

Digital Marketing - Email marketing

Digital Marketing - How does email marketing work?

+91-9716648313 [email protected] http://www.digitaltrainers.co.in Digital Marketing - Affiliate marketing

Digital Marketing - How does affiliate marketing work?

Digital Marketing - Digital Marketing Process

Digital Marketing - Introduction to web presence

Digital Marketing - Building blocks of digital marketing

Digital Marketing - Digital Marketing Careers

Digital Marketing - Digital Marketing Careers

Digital Marketing - Digital Marketing Careers Start your own digital marketing agency: After becoming an expert in digital marketing, individuals can start their own business with minimum formalities with government bodies. Essential requirements are as follows: 1. Laptop / Desktop 2. Hi Speed Internet connection 3. A small space to deal with clients coming to see you in the office

Digital Marketing ThankYou Digital Marketing Training Institute SRA101-A, Shipra Riviera, Indirapuram Ghaziabad-201014, U.P. Ph. No. : +91-9716648313