Introduction to DM presentation sppu pattern 2024

//

1. Introduction to DIGITAL MARKETING

2. Digital Marketing Deep Dive: Key Concepts and Strategies a comprehensive overview of essential digital marketing terminology , strategies, and tools. We'll explore various facets of online promotion , from paid advertising to content and email marketing, equipping you with the knowledge to navigate the evolving digital landscape.

3. PPC and Social Media Marketing Paid Per Click (PPC) PPC is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a method of buying visits to your site, rather than attempting to "earn" those visits organically. Key Platforms Google Ads and Bing Ads are primary PPC platforms, offering search and display network advertising. They allow precise targeting based on keywords, demographics, and user behavior.

4. Social Media Marketing & Web Analytics Social Media Marketing Strategies for building brand presence and engaging with audiences on platforms like Facebook, Instagram, and X (formerly Twitter). Focuses on content creation, community management, and paid promotions. Google Webmaster Tools Now Google Search Console, this suite of tools helps webmasters monitor their site's search performance, identify crawl errors, submit sitemaps, and understand how Google views their site.

5. Google Analytics A free web analytics service that tracks and reports website traffic. It provides insights into user behavior, traffic sources, conversion rates, and much more, crucial for optimizing digital strategies.

6. Email Marketing Essentials Email marketing remains a highly effective channel for direct communication with customers. It focuses on building relationships, promoting products, and driving conversions through targeted and personalized campaigns. List Segmentation Dividing your subscriber list into smaller groups based on demographics, interests, or behavior to send more relevant and personalized emails. Automation Workflows Setting up automated email sequences (e.g., welcome series, abandoned cart reminders) that trigger based on specific user actions, saving time and increasing efficiency. A/B Testing Experimenting with different subject lines, content, and calls-to-action to identify what resonates best with your audience, leading to improved open and click-through rates

7. Email marketing remains a highly effective channel for direct communication with customers. It focuses on building relationships, promoting products, and driving conversions through targeted and personalized campaigns. List Segmentation Dividing your subscriber list into smaller groups based on demographics, interests, or behavior to send more relevant and personalized emails. Automation Workflows Setting up automated email sequences (e.g., welcome series, abandoned cart reminders) that trigger based on specific user actions, saving time and increasing efficiency. A/B Testing Experimenting with different subject lines, content, and calls-to-action to identify what resonates best with your audience, leading to improved open and click-through rates. Mobile Marketing and Display Advertising

8. Mobile Marketing and Display advertising Mobile Marketing Strategies to reach audiences on their mobile devices through SMS, apps, mobile-friendly websites, and location-based services. Essential for today's mobile-first consumers. Display Advertising Visual advertisements (banners, images, videos) placed on websites, apps, or social media platforms to capture user attention and drive traffic or conversions. Targeting & Retargeting Display ads can be highly targeted based on demographics, interests, and browsing behavior. Retargeting (remarketing) specifically targets users who have previously interacted with your brand.

9. Online Advertising Buying Models Understanding how digital advertising is bought and sold is crucial for effective campaign management. Here are the primary buying models : CP , CA Cost Per Mille (Thousand Impressions) Advertisers pay for every thousand times their ad is displayed, regardless of clicks. Ideal for brand awareness campaigns. Cost Per Click Advertisers pay only when a user clicks on their ad. Common in search engine marketing (SEM) and some social media advertising, focused on driving traffic.

10. CA Cost Per Acquisition (or Action) Advertisers pay only when a specific conversion event occurs, like a sale, lead submission, or app download. Focuses on direct ROI. Cost Per View Advertisers pay for each view of a video ad. Relevant for video advertising platforms like YouTube, focusing on video consumption.

11. Ad Tools & Display Advertising Terminology A look at the diverse tools that power digital advertising campaigns and key terms specific to display advertising. Demand-Side Platform (DSP) Software used by advertisers to buy display, video, mobile, and search ads programmatically. Supply-Side Platform (SSP) Technology platform used by publishers to manage their ad inventory and maximize revenue from online ads.

12. Ad Exchange A digital marketplace where advertisers and publishers buy and sell ad inventory in real-time auctions.

13. Types of Display Ads & Formats Display advertising encompasses various visual formats designed to capture audience attention across the web. 1. Banner Ads Standard rectangular image-based ads placed on websites, varying in size and design. 2. Video Ads Short video clips embedded within websites or played before/during/after other video content. 3. Rich Media Ads Interactive ads that encourage user engagement, often incorporating animation, audio, or video.

14. Types of Display Ads & Formats… 4. Native Ads Ads designed to blend seamlessly with the surrounding content, matching its look, feel, and function. 5. Interstitial Ads Full-screen ads that cover the interface of their host app or site, displayed at natural transition points.