Reading: A day in the life of the media sports consumer How did sport and media influence our lives ?
Chapter 1: introduction Sport is a business that generates million of pounds each year. Sport is continually changing and the use of the media has impacted on modern day sport. Different sources of media that cover sports The media interest surrounding the coverage of sport is widespread. There are a number of different media outlets each contributing to the growth of commercialisation in sport. Digital and social media These outlets allow for instant updates and detailed coverage for fans and spectators.
Introduction Social networking The internet has accelerated the development of new peer to-peer communication through instant messaging and networking. News, information sharing and the creation of content is made easier through the use of computers, tablets and smartphones. Social networking via social media platforms are different to traditional media such as magazine and newspaper.