Introduction to Social Media

Lisa Myers's Social Media introduction presentation from SES London 2011.

1. Social Media
Lisa Myers
CEO, Verve Search

2. What is Social Media?

3. Is it ?

4. NO..

5. So, smartarse.....
what is it then?

6. It’s YOU!

7. It’s what WE DO...
with the technology like facebook, twitter....

8. “Social Media is like water. On its own,
water does some cool things, but when
combined with other compounds it enabled
the evolution of all forms of life.”
Mike Volpe, VP Marketing, HubSpot

9. 500 BILLION
minutes spent on facebook per month.

10. facebook
3
rd
most populated country

11. >500 million active users
- of which 50% log on every day!
- over 60 million status updates every day

12. 75 million accounts
(of which15 million active)
65 million tweets per day

14. In 2010, after 23 years and hundreds of millions of
dollars spent on Super Bowl ads...
Pepsi ditched the SuperBowl and poured
1/3 of its' TOTAL annual marketing budget
into a cause-driven social marketing campaign;
The Refresh Project
http://www.refresheverything.com/

15. So...how do you use
Social Media for business?

16. The Rules
#1LISTEN
#2ENGAGE
#3BE HONEST
#4DON’T BE A DICK

17. VIRAL
SOCIAL NETWORKING
ONLINE PR

18. •Branding/Awareness
•Traffic generation
•Link generation
•Conversions
What is Your Objective?
ALL?

19. Who’s your target audience?
Age, gender, location?

20. Social Media Elements
Social Media
Content
Marketing
Social
Networking
Link baiting
Viral
Blogging
ORM and
Monitoring
Site Seeding

21. blogging
{ your social home on the web }

22. Blogging – the opportunity
• Give your product/services a personable voice
• Develop a positive online reputation
• Expansion of content, reaching a wider audience
BUT
It’s not as easy as setting up and go...

23. Before you start
•What is going to be the main topics of the
blog (categories)
•Who is going to be blogging (source
appropriate bloggers)
•Who is going to be managing the blog?

24. Blogs need Personality

25. Tips
•Find the right blogger(s)
•Use Wordpress
•Use social plugins to make it easier to
SPREAD the content

26. online PR
{ getting your content out on the web }

27. Give something back
Have something to trade, why they should
publish your content..
-Content (must be relevant!)
-Discount/competition
-Breaking news
-Free “something”

28. The Process
•Do your research (list of sites, find out as much
about the site as you can)
•Hunt down most appropriate contact
•Tone of voice in email, although best to call!
•Tailor your email to person
•Be direct, don’t waffle.
•Develop a relationship
•Follow up
•ALWAYS, ALWAYS be polite and personable!

29. viral
{ usually larger campaigns that appeal to
a broader audience }

30. Simples....just spend lots of money....

31. Doesn’t need to be a BIG
expensive campaign to be effective...

32. BUT
you need great creative/idea
+
solid execution

33. don’t
just sit and wait for it to be discovered

34. SPREAD the word...
this is when you should be using:

35. exhibit #1

36. PS:
When doing social marketing, particular
viral, don’t forget SEO, harness those
potential links!

37. social networking
{ where friends meet tweeps }

39. When you want to get to know your
neighbour, do you start by shouting?

40. Rules of Twitter
•Don’t over think it, be personable.
•Share information, links.
•Listen.
•Use #hastags to organise and search
•Twitterlists are useful if you are following
hundreds. Also to discover new people.

41. MONITOR
your Social Media

45. Free Social Monitoring Tools
www.raventools.com
www.socialmention.com
www.blogpulse.com
www.tweetbeep.com
http://klout.com/
http://tweetmeme.com

46. Paid Monitoring tools
www.radian6.com
http://www.buzzcapture.com/
http://www.lithium.com/
http://www.trackur.com/
http://www.sentimentmetrics.com/

47. real examples
{social media examples}

48. Meet Paulo......
.......he’s social!

49. 1275 members.

52. #SEScrapmas

54. #1

55. City Inn Advent Calendar
•Generated the equivalent of 50% of their
average monthly traffic
•Increased email database considerably
•Significant visibility and reach through
referring traffic
•Twitter followers increased by 300%

57. Give-aways & Competitions

58. Best Practise & White Papers

61. HALF of the human race is under 30.....
..they’ve never known a world without the internet..

62. @LisaDMyers
Thank You!
Email: [email protected]
Web: www.vervesearch.com
www.seo-chicks.com

63. Sources
http://www.facebook.com/press.php#!/press/info.php?statistics
http://www.penn-olson.com/2011/01/02/social-media-timeline-2010/
http://techcrunch.com/2010/06/08/twitter-190-million-users
Photos: all iStock