INTRODUCTION TO SOCIAL MEDIA MARKETING .

sunilsaxenaexpert 13 views 13 slides Jul 17, 2024
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About This Presentation

Boost your brand with expert social media marketing! Engage audiences, drive traffic, and grow your online presence effortlessly.


Slide Content

INTRODUCTION TO SOCIAL MEDIA MARKETING Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. 

Social media marketing is the use of social networks as a sales and marketing tool. DEFINITION

In the digital age, where technology permeates every aspect of business, the ability to effectively use and understand digital tools and platforms is crucial for success and advancement in nearly every career field. IMPORTANCE IN THE DIJITAL AGE

Statistics is a mathematical body of science that pertains to the collection, analysis, interpretation or explanation, and presentation of data, or as a branch of mathematics. BRIEF STATISTICS

BRAND AWARENESS- Brand awareness is a marketing term for the degree to which consumers recognize a product by its name. GOALS OF SOCIAL MEDIA MARKETING

Social media engagement is a measure of how people are interacting with your social media accounts and content. ENGAGEMENT

Traffic Share: Estimated percentage of traffic sent to each of the analyzed domains (or pages) compared to the total website's traffic. TRAFFIC SHARE

Social media lead generation is the process of identifying, attracting, and capturing potential customers or leads with activities on social media platforms.  LEAD GENERATION

The goal is to show prospects that you're providing something for them, rather than just out to get something for your business .  SALES

FACEBOOK INSTAGRAM LINKEDLN POPULAR SOCIAL MEDIA PLATFORMS

In simple words, Facebook marketing is a practice of promoting a brand and maintaining its presence on the Facebook platform.  FACEBOOK

Instagram can also help you grow your brand awareness and introduce new products.   INSTAGRAM

LinkedIn is a social networking site designed specifically for the business community and has plenty of advantages. It allows professionals to connect with each other, share information, and find job opportunities. LINKEDLN