ioBY56baVnlWf2na942.pptxsjsudiendudjneeuidke

Very good ppt

1. What is tai Barketin Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.

2. 4Increase irect sales 4lmprove conversion rate 4Percentage of return visitors 4Organic traffic volume AReduce bounce rate

3. Reac 1• Lowers Cost 1 Measurable results 1• Personalisation 1• Openness 1• Social Currency Z• Improved conversion rates

4. s an Training Time Consuming High Competition 1• Complaints and Feedback I Security and Privacy issues

5. Contenu of Dioital Marketin Search Engine Optimization (SEO) Content Marketing Social Media Marketing ñ Pay Per Click (PPC) Affiliate Marketing a Email Marketing

6. Searcfi"EnÖine Oatimïzaüon Search eng ne optimization is method of strategies, techniques and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high- ranking placement in the search results page of a search engine (SERP) including Google, Bing, Yahoo and other search engines.

7. ontent Mar etin Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

8. ocia ia ar etin Socia me eting (SMM) is the use of social media websites and social networks to market a company's products and services. Social media marketing provides companies with a way to reach new customers and engage with existing customers

9. Pay- per- c fPPC), a so known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. er ic PPC

10. iate ar etin A way for a company to sell its products by signing up individuals or companies ("affiliates") who market the company's products for a commission.

11. l1maif4/Iarké?in Emai eting is t e act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.