iphone (Apple)

apple intro and marketing

1. Apple Inc.® Presenter: ZAIN UL HASSAN

2. History Founded in: 1976 By Steve Jobs, Steve Wozniak and Ronald Wayne Head Office : California Category : Technology Rank : 1 st Position Brand Equity : US$ 182.9 Billion (2012) Revenue : $156.5 Billion (2012) First logo (1979) 1976-1998 Current logo

3. Timeline of Apple April 11, 1976 Jan 24, 1984 Oct 23, 2001 Jan 10, 2006 29 June 2007 1985 Jobs leaves Apple Inc. Then later on in 1996 he returns. Timeline of Apple Products

4. ANSOFF Matrix Analysis iPod Touch (5 th Generation) Apple has 395 store in 40 different countries. Itunes, AirPort and AirPrint Safari ,iPad and MacBook Pro Existing Market New Market Existing Product New Product

5. iPhone 5 iPod Shuffle , Nano and Classic [None whatsoever exist] Safari ,Airport and Airprint Existing Product New Product Existing Brand New Brand Brand Development

6. iPhone iPhone 3G iPhone 3GS iPhone 4 iPhone 4S iPhone 5 iPod Shuffle iPod Nano iPod Classic iPod Touch iPad 1 iPad 2 iPad 3 iPad 4 iPad Mini Macbook Pro Macbook Air iMac Mac Mini Mac Pro The product width of Apple is : 6 Online Market PC Audio Player Phone Tablets Software While the depth of each width is following: Product Mix

7. Marketing Strategy Segmentation: Apple Segmented their market in accordance with demographic and psychographic. They prefer to segment people of age 10-25 for their ipod series. For iPhone, age range from 15-35 and mostly from elite class. While for Macbook Pro people belonging to high class. Targeting: They have used Differentiated Targeting

8. Marketing Strategy Positioning Statement: To middle and upper class for their communication need iPhone is a smartphone that has ultra-friendly user interface and a wide screen audio/video player with an ever growing collection of application for every purpose.

9. Positioning Map For Smart phones Low Price High Price Torch 9800 User Friendly OS Unfriendly OS (Nokia) (Nokia)

10. Lessons Positive: Going Red and Red Products. Negative: Disappointment after consecutive excellence. MobileMe, Ping, Maps The App Store Pros: A new instant form of store to get: Music/Movies/TV Series/Books/Lectures Cons: Excessive Lawsuits due to copywriters Most recent in China

11. Latest News “ Apple is now worth more than Poland as value hits $500billion for the first time” By Rob Cooper “iOS is 3 times faster than Android in handling HTML5” By Pallab Jyotee Hazarika “Apple once again the world's most valuable brand.” By Salvador Rodriguez “Will Apple Have To Pay $60 million For The Brazilian iPhone Trademark Like It Did For The Chinese iPad One ?” By Tim Worstall

12. References http://www.dailymail.co.uk/sciencetech/article-2108363/Apple-worth-Poland-value-hits-500billion-time.html http://www.notebookcheck.net/iOS-is-3-times-faster-than-Android-in-handling-HTML5.70948.0.html http://articles.latimes.com/2012/may/22/business/la-fi-tn-apple-top-brand-20120522 http :// www.glotter.com/entry-1442 [email protected]

13. Thank You