iPhone_Marketing.pptx on how to market your iphone

how to market your iphone products

1. iPhone Marketing Strategy Branding and Market Approach

2. Brand Positioning • Premium pricing strategy • Association with innovation and status • Emphasis on simplicity and elegance

3. Advertising • Iconic TV and online campaigns • Focus on lifestyle and creativity • Memorable slogans and visuals

4. Global Strategy • Available in over 100 countries • Partnering with major carriers • Expansion in emerging markets

5. Customer Loyalty • Strong ecosystem lock-in • Excellent customer service • High resale value • Regular upgrades through trade-in programs