IPR_Unit I_01_Understanding-Intellectual-Property-Protecting-Your-Ideas.pptx

IPR_Unit I_01_Understanding-Intellectual-Property-Protecting-Your-Ideas

1. INTELLECTUAL PROPERTY RIGHTS UNIT – I: Introduction to Intellectual Property Presented By Dr. SRINIVAS BACHU Professor & Dean IQAC SITS (UGC-Autonomous)

2. © Reed Elsevier Group PLC Dr. Srinvas Bachu @ Dept. of ECE 2 P resentation Outline Introduction Types of Intellectual Property International Organizations Agencies and Treaties Importance of Intellectual Property Rights IPR: UNIT-I

3. Understanding Intellectual Property: Protecting Your Ideas Welcome to our presentation on Intellectual Property (IP). We'll explore how safeguarding your creations is crucial for innovation and success in today's competitive landscape. Introduction to IPR Dr. Srinvas Bachu @ Dept. of ECE 3

4. What is Intellectual Property? Creations of the Mind IP refers to unique creations of the human intellect, including inventions, literary and artistic works, and designs. Legal Protection It provides legal rights over these creations, like exclusive use or the right to control their distribution. Cof mm ercial Value IP assets like symbols, names, and images are vital in commerce, distinguishing products and services. Dr. Srinvas Bachu @ Dept. of ECE 4

5. Why Protect Your Ideas? Monetization: Secure your market position and generate revenue from your unique creations. Exclusivity: Prevent unauthorized copying, ensuring you reap the full benefits of your investment. Ownership: Establish clear legal rights, providing a strong foundation for your brand and innovations. Dr. Srinvas Bachu @ Dept. of ECE 5

6. Patents: Protecting Inventions Technical Features Patents safeguard the functional and technical aspects of new inventions, from complex machinery to novel processes. Exclusive Rights They grant inventors exclusive governmental rights for a limited period, preventing others from using or selling the invention. Real- World I m pact Apple's extensive portfolio of 5,400+ patents exemplifies how patents protect core product innovations and technological advantages. Dr. Srinvas Bachu @ Dept. of ECE 6

7. Trade m arks : Branding Your Business A trademark is a distinctive sign used to identify products or services of a particular source from those of others. It helps consumers recognize and differentiate brands. Distinguishing Design: Any design element that sets one company's goods apart from another's. Diverse Forms: Can include symbols, words, logos, pictures, colors, sounds, or even scents. "The name Apple and its iconic logo are registered trademarks, instantly recognizable worldwide." Dr. Srinvas Bachu @ Dept. of ECE 7

8. Copyright: Protecting Creative Works Expression of Idea Copyright protects the unique way an idea is expressed, rather than the idea itself. It covers originality in form. Original Works It safeguards literary, dramatic, musical, and artistic creations, including books, songs, films, and paintings. Instant Protection A work is copyrighted the moment it's "fixed" in a tangible form, like writing a manuscript or recording a song. Dr. Srinvas Bachu @ Dept. of ECE 8

9. Industrial Designs: Protecting Appearance Industrial designs focus on the aesthetic or ornamental aspects of a product, rather than its functional utility. Ornamental Focus: Protection applies to the visual appearance of an object, not how it works. Non- Functional Features: Safeguards elements like shape, configuration, pattern, or ornamentation. Market Appeal: A well- designed product can significantly influence consumer choice and market success. Dr. Srinvas Bachu @ Dept. of ECE 9