ISA-25 From the Outside-In Simplifying Interior & Exterior Digital Signage.pptx

outline for digital signage integrators, sellers, and vendors to ensure successful concept and deployment of digital signage programs

1. ISA-25 From the Outside-In: Simplifying Interior/Exterior Digital Signage April 25, 2019

2. I’ll start with a couple simple promises…

3. At first glance with DS

4. You have a lot of choices

5. Simple is successful

6. The research report. Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Simplified breakdown. Business Insider: Power Posing

7. Simple steps to success with Digital Signage: What does the client see when they visualize the solution? Where will it go? How are they measuring success? For Outdoor – consider the viewing distance, vehicle speed, content, and how close/far people will be from the screen – For Interior consider the space, viewing distance, content, and impact the client wants. Communication! What – where – how…

8. 5 Keys to DS Success

9. Key 1 – The elements Hardware Players Displays Mounts Infrastructure Network Software Schedule Control Creation Source Player(s) Content Design Client

10. Key 1 – The elements Hardware Software Content Design Client

11. What is Digital Signage (DS)? LED Sign EMC CMS OLED Quantum Dot NFC LCD Broadcast LED Display DLP RGB Grayscale Touch VR AR ALPHABET SOUP… Captive Audience Networks Dayparting    Analytics Narrowcasting Dynamic Signage Conditional Messaging Menu Board Perceived Wait Time Specials Sales Outreach Communication

12. Key 2 – Competence = Confidence Knowledge is power only if one knows what facts not to bother with. - Robert Staughton Lynd

13. DS is EVERYWHERE but is it where we need it to be?

14. Key 3 – Needs Analysis My greatest strength as a consultant is to be ignorant and ask a few questions. - Peter Drucker

15. 14. How will the system(s) be managed (permissions levels required) 13. Where will the player be located? 12. Who will supply the content? (see #9) 11. What types of content will be required: AdvertisingRSS /XML/Web FeedsVideoFlash AnimationAudio Clips Static images 10. Will the system be used for advertising | information – or both? 9. In terms of DS software: Software, SaaS, or PaaS Bundled or shrink-wrapped software Content creation inside or outside the package Requires reporting (POP) functions 8. In terms of network, will it be: LAN (Local Area Network) WAN (Wide Area Network) Wired Wireless Cellular/LTE/Other 7. Will the system include interactivity? 6. How many hours per day will the system be in operation? 5. What is the viewing distances for the screen(s)? 4. What is the environment in which the screen(s) will reside? 3. How many locations/screens are involved? 2. How will success be measured? 1. What is the objective and purpose of the DS system and/or network?

16. When you close your eyes, what do you see? What is the purpose? How will success be measured?

17. Key 4 – CvsC Start w/a solid foundation Build a “brain trust”

18. Key 4 – CvsC Do it right the 1 st time!

19. Sites to get started : Digital Signage Experts Group – dseg.org DS Resellers - stampedeglobal.com LCD Providers – gallerydigitalsignage.com ISA signs.org SRF signresearch.org Articles: vantageled.com/ resourceblog Brain Trust (who do you have on speed dial?) Deacon - DSE – InfoComm – CES – OAAA – Wikipedia - Etc.

20. Key 5 – the 5p People Price Program Product Process

21. Deacon - VantageLED.com [email protected] 303-835-0548 deaconwardlow

22. Visit the ISA International Sign Expo® Mobile App to complete a short survey on this session and be entered to win one of three $100 Amazon gift cards! ISA Sign Expo 2019 Mobile App sponsored by: