4.1 Understanding the organization and its context External cultural, social, political, legal, regulatory, financial, technological, economic, natural and competitive issues, whether international, national, regional or local Isu budaya luar , sosial , politik , perundangan , kawal selia , kewangan,teknologi , ekonomi , semula jadi dan persaingan , sama ada antarabangsa , kebangsaan , serantau atau tempatan Internal characteristics or conditions of the organization , such as its activities, products and services, strategic direction, culture and capabilities (people, knowledge, processes, systems b) Ciri atau keadaan dalaman organisasi seprti aktiviti , produk dan perkhidmatannya , hala tuju strategik , budaya dan keupayaan (orang, pengetahuan , proses, sistem 46