IT Diploma (CS) - Originate and Develop Concepts(cca953fa4ef2f9376556eb11e5c2090d).pdf
jesusjeager
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Oct 15, 2025
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About This Presentation
Asset : Login credentials to the financial software system
Threats: phishing emails, vishing calls, credential theft, which are all being used to gain access to financial system details. The attackers impersonate bankers, employees, legitimate individuals, trying to trick staff into giving out sensi...
Asset : Login credentials to the financial software system
Threats: phishing emails, vishing calls, credential theft, which are all being used to gain access to financial system details. The attackers impersonate bankers, employees, legitimate individuals, trying to trick staff into giving out sensitive financial information.
Likelihood: High. Financial departments are a frequent target due to their sensitive information. A data breach is also likely, especially if proper security measures are not in place.
Impact: If financial detalls are compromised the company could suffer from unauthorized transactions, fraud, financial loss and financial penalties for non-compliance with data protection regulations, and damage to the organization's reputation.
Cyber Security Requirements: MFA, employee training on phishing and vishing scams, use email filtering tools which self-reporting, and least privilege models.
Asset: Employee Information
Threats: personal credentials being stolen and used to impersonate company executives, health insurance providers and ete Likelihood: High, HR and finance teams are common targets because of their access to sensitive information.
Impact: if contact details or salary information is exposed, employees could be targeted for identity theft, social engineering scams and further attacks. Breach of health records could cause a privacy legalissue.
Requirements: strong password policies, MFA, role based access controls, employee awareness training.
Asset: Company Information
Threat: Credential stealing malware can infect systems and extract stored passwords, granting attackers unauthorized access.
Likellhood: Medlum - High. many breaches occur due to compromised credentials, specially from unknowingly malware
Impact: could lead to financial fraud, data manipulation, company wide security breaches. financial penalties for non-compliance with data protection regulations, and damage to the organization's reputation
Requirements: password encryption, MFA, threat detection tools, anti-virus, regular password audits and awareness training.
LESSON 2: EXISTING PRODUCTS, PROGRAMS, PROCESSES OR SERVICES TO ADDRESS SELECTED ISSUE
LESSON 3: FACTORS AFFECTING VIABILITY OF POSSIBLE SOLUTIONS
LESSON 4: ISSUES AND REQUIREMENTS TO COMMERCIALISE THE CONCEPT
LESSON 5: PRACTICAL AND OPERATIONAL ISSUES
LESSON 6: PRACTICAL AND OPERATIONAL ISSUES
Existing Products
Existing Programs
Existing Processes or Services
Commercial Potential
Suitability for the Target Audience or Purpose
Feasibility of Implementing Solutions
Commercialising a Concept
Issues that may Arise
Managing Overheads
Performance of Staff
Competition with Other Companies
Compliance and Regulation
Finances
ASSESSMENT
Resources
Licensing, Regulations and Qualifications
Market
Assessment
TOPIC 1 of 20
Introduction
The following unit is about developing concepts and
addressing issues that may arise in a business
organisation. As these are simply concepts until they can
be practically applied, then the following lessons are
outlines of these concepts – During your practical
training of this unit you will shown how to apply them.
In business, when an issue arises, there are usually a set of solutions that are typically
sought in order to solve the problem. For example, if you are in a business that sells
hats and, after reviewing the first quarter of sales for the year you realise that sales
are down, this is a ‘problem’ that requires a solution. Typically, you may go straight to
trying to improve your product in order to boost sales, so you add more colour to the
hat, and add a few more features to it, and hope that this improves your revenue for
the next quarter. Alternatively, you may spend more money investing in marketing
strategies in order to boost sales.
Creative thinking refers to the capacity to think of something in a new way, or to view
something from many different angles. What is another less typical way of boosting
sales for your business? Creative thinking may generate ideas such as venturing into
a different form of marketing than previously used, or adjusting your target market.
Creative thinking techniques/ways of generating creative ideas and solutions
therefore may include:
TOPIC 2 of 20
Creative Thinking Techniques
Challenging yourself to venture off the beaten track
Getting to know more about your target market/customers
Consciously avoiding reverting to ‘typical’ solutions
Collaborating with colleagues
Brainstorming or mind mapping
Speaking directly to your target market
Once you have your idea or solution that you have come up with, you then will need
to translate this into a workable concept. This is usually the stage which exposes the
viability and feasibility of your idea.
Steps to translate your idea into a workable concept includes:
TOPIC 3 of 20
Translating Ideas into Workable Concepts
Express and share your idea with colleagues, making sure to
receive and listen to their feedback
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List all of the practical aspects of what will be required in order
for your concept to be implemented. This will include
considerations such as: How many people will be involved? How
much money will it roughly cost? Will you need to outsource any
materials or manufacturing to make it happen? Do you have a
target market? Is there a need/want for your idea? Do you
require any licenses or qualifications for your concept/solution
to be implanted
2
Get the necessary approval from management if required.
Present all of the above to the managers of your business and
receive their approval.
3
Begin the necessary steps to commercialise your
product/concept/solution. Commercialising your product will be
discussed in Lesson 4.
4
Within an organisation, there will be existing products, programs, processes or
services that may already be available to address a selected issue. This will save
finances in terms of outsourcing to address a problem.
Existing products refers to items within your workplace that may already serve to
solve certain issues. This could be equipment that you use within your business, such
as technology or software.
A good example of the use of existing products to address an issue is in the case of
budgeting software. Financial issues within an organisation can be addressed using
a range of software designed to make budgeting and financial tracking easier.
Using products can save money and manpower as well as reduces the need to
outsource skills.
TOPIC 4 of 20
Existing Products
Existing programs within an organisation refer to internal programs designed to support
specific organisational issues, such as staff training in specialised areas, or staff
development. For example, if worker productivity is low, then programs to improve
productivity may already be in place. As an employee, when an issue arises, it is wise to speak
to management to establish if there are any existing programs within the organisation that
may support the existing issue.
TOPIC 5 of 20
Existing Programs
Existing processes or service will be internal workings of your organisation. This
includes your policies and procedures that should adequately cover the addressing
of more commonly experienced problems. Therefore, when encountering an issue,
looking to your organisation's existing processes should be the first stop. Existing
services within an organisation may include specific staff skills that can also assist in
addressing a range of issues that may arise.
TOPIC 6 of 20
Existing Processes or Services
Commercial potential refers to the ability for something to generate profit. Whether
this be a product or service. In terms of a solution, this refers to whether or not the
solution will have an adequate return – or not. An example would be addressing the
issue of low sales – you may decide that you are going to improve your product
slightly to something that is more lucrative and desirable for your target audience,
and this you could accurately assume is going to have a high commercial potential.
Likewise, if you are wishing to drop outgoing costs, you may decide to reduce costs
by removing a feature from your product, and although this will reduce production
costs, it may have a low commercial potential, and result in less sales.
To gauge commercial potential, you may ask questions such as:
TOPIC 7 of 20
Commercial Potential
Is this going to improve my product in the eyes of the
consumer?
Will my customers/consumers be positively or negatively
impacted by this solution?
What will this solution achieve? Will it have any other effects on
any other area of business?
Will the solution appeal to your target audience, and will it be favourable in the
product or service’s overall purpose?
Using the example from before, if high production costs are your issue, and you drop
them by reducing the quality of your product, you may reduce production costs but
your target audience may not be happy! Trying to conceptualise a solution that will
be suitable and appeal to your target audience and overall purpose is key, and is
why creative thinking may be required in some cases where the more obvious
solutions will have a negative impact on customers.
TOPIC 8 of 20
Suitability for the Target Audience or Purpose
Feasibility refers to the degree of a solution being easily or conveniently
implemented. Although some solutions may sound great, it is important to check that
they are feasible within your business. For example, boosting low sales by
purchasing the biggest billboard on the tallest building in your CBD may absolutely
solve the problem, but how much this would cost, whether or not the billboard is even
for sale etc. you may find such a solution is simply not feasible for your business.
Collaborating with colleagues and management and be aware of the means of your
organisation will be important factors when coming up with a solution that is both
successful and feasible for your business.
TOPIC 9 of 20
Feasibility of Implementing Solutions
TOPIC 10 of 20
Commercialising a Concept
Steps to Commercialise a Concept
Commercialising an idea or concept is the process of taking it from concept and
making it into a product or service that you can offer to customers. This is essentially
the life cycle if an idea, where you begin at its birth and grow and develop it into the
market.
The following is a step-by-step guide of how this occurs.
Step 1: Generating and Coming up with your
Idea/Concept
This is the first step where you come up with concept, and then hone it down to
something realistic. Once you have your concept, it is now known as your IP, which
stands for your intellectual property. At this stage, requirements may include:
Checking that your idea is original and no one else owns a patent that is similar.
Doing your research here is important as it will also give you an idea of the
originality of your idea.
Sharing your idea with colleagues and others and receiving feedback
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Step 2: Developing Your Idea and Looking into the
Legal Requirements
If possible, making a prototype that you can test
Finding out if your concept requires any licensing or certification to have on the
market. Depending on the industry that you are in this may be legally required.
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Step 3: Business Planning
Business planning will include:
Getting to know your target market
Understanding the financials required
Planning a marketing strategy
Assessing whether there is a gap in the market for your product or service
Patenting the finalised version of your product
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Step 4: Taking it Out to the Market
If it is a product that will require manufacturing, then organising all of these details
will be next. This will include:
Choosing a manufacturer and distributor
Gathering materials needed for production
Deciding on the price point of your product or service
Launching the product – either through your business or via another business if
you are selling through a distributor
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Step 5: Receiving the Feedback
The two best forms of feedback you can receive about your product is through sales
– or lack thereof – and customer reviews. This is where you may find that your
product or service needs adjusting but alternatively, may indicate to you that you
need to change or adjust your marketing strategy to meet more of your target
market.
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Summary
Issues and ideas to commercialise a concept
Issues that may arise in the commercialisation of your concept include:
TOPIC 11 of 20
Issues that may Arise
Not having the finances required to set up your product,
including prototypes, patents and licensing and registration
fees.
Encountering a similar idea with an already in place patent. In
this case you will need to find out how much your product or
service may need to be altered so as to not breach the patent.
Alternatively, you may need to head back to the drawing board
and come up with a different idea.
Not having the projected financials required to get the
product/service onto the market.
Not finding an adequate gap in the market/going up alongside
competitors.
Not being able to gather the necessary resources to
manufacture your product.
There are many expenses that may be running within a business. Wages, insurance,
rent, manufacturing costs, marketing etc. all can add up and become a problem
when the incoming profits are simply not leveling out. It is in these instances where
managers and staff can look at ways on cutting back expenses, and looking at
where the money may be going.
Usually, when a business is feeling the creak of excessive overheads, there will a
particular area that is draining money that may not be entirely necessary or essential
to the business. It is the responsibility of managers to effectively gauge where this
area may be and make the necessary adjustments.
TOPIC 12 of 20
Managing Overheads
You can have a large number of staff working within a business, but if productivity
and performance is low, then it will simply be a drain on the business and its
operations. Staff performance and productivity must be kept at an all time high to
ensure that the outgoing cost of wages, is bringing in the necessary benefits to level
out these costs.
Having KPI’s (key performance indicators), as well as incentives and sales targets
are all important to implement amongst to ensure that productivity remains
profitable.
TOPIC 13 of 20
Performance of Staff
Another key issue that may arise within a business is competition with other
businesses selling a similar product or service as you. In these instances, honing your
product or service so that you stand out is important in matching and exceeding any
competition.
TOPIC 14 of 20
Competition with Other Companies
Ensuring that you keep up with the latest laws and regulations surrounding your
product and/or service will ensure that you do not get hit with any fines or penalties.
Issues can arise where laws and regulations change without the business being
aware of it or that it applies to them. Being a member of associations where possible
or simply keeping up to date with the latest laws is both wise and essential.
TOPIC 15 of 20
Compliance and Regulation
Where a business simply does not have the finances to be able to fund the
development of a new concept. This is a common problem, as there are many costs
associated with developing a new concept with no assurance on a return of sales
(you cannot always know whether a product will sell!). Fees that exist within the
creation of prototypes, licensing, patenting etc. can all add up and be difficult for a
business that may not be making enough profits to fund it.
TOPIC 16 of 20
Finances
A business may simply not have the resources to implement a new concept.
Resources may include staff that are required to develop and bring the concept to
the market, as well as operate or sell the product, or raw materials that are required
to make the product.
TOPIC 17 of 20
Resources
Where a business does not have the correct and required licenses to sell a
particular product, such as certain health products, or products that require internal
staff training to sell. This also applies to businesses that sell services that require the
staff to have training and qualification in the area as a legal requirement.
TOPIC 18 of 20
Licensing, Regulations and Qualifications
Where there is simply no market for a product or service, or whether the market has
been tightly shut by competitors. In this case it is simply unwise to pursue the
implementation of a concept.
TOPIC 19 of 20
Market
SUBJECT 1
Analyse and Plan Security Requirements
Module 1
Originate and Develop Concepts
Well Done!
You have now completed the LEARNING for this section.
What's Next?
You can now undertake the ASSESSMENT for this section.
TOPIC 20 of 20
Assessment
Click the RETURN button at the top right of your screen to go
back to your Module Home Page where you will find further
details.