JadenL_PersonalBrandExplorationPowerpoint

A presentation about who I am and what my personal brand is.

1. Personal brand exploration Project and Portfolio Wk 1 Sports Marketing By: Jaden Lester 06/14/2024

2. Career Goals

3. Profession Sports marketing: Marketing associate, Digital platform manager, and marketing and event specialists.

4. Target Audience Starting an Airbnb:

5. Competition My competition will be a large vast of the sports world community. There will be like-minded people, People with brilliant marketing strategies but a low passion for sports, to people with failing strategies but a passion for sports that burns brighter than mine ever has. The possibilities are endless of how many other great minds I will have to compete with.

6. Identity ”To know someone else, you must know yourself.” I have come to know who I am and who I strive to be. So why do I do what I do? I like to manipulate emotion and drive people to the edge with anticipation. Being a server for 7+ years has given me the ability to have a conversation with anyone that I come across, and I have a very creative mind when it comes to storyboarding/telling. I always find a way to adapt to the situation I’m in. Giving up has never been a go-to option for me. If you can see it, reach for it. If you can dream it, you can achieve it. Nothing has ever been built or designed without a way to overcome it.

7. Promise and position

8. Networking Houston rockets: Marketing Internship program, held during the spring and summer seasons. Houston Texans: Media day: A full day of team media events and community interaction throughout the day. You can find Marketing associates, specialists, and executives walking around, making sure the event is running smoothly for players and coaching staff. ____________. Is someone I plan on coming across at an event such as __________. From there, opportunity is at the door, and it falls on me whether the door doesn’t budge, or I swing it open. Elevator Pitch: I see that you have a great and loyal fanbase here in the city. What if I told you that I could raise that attendance and engagement by 10% over the next 3 seasons if I work with your social media marketing team. My strategy revolves Animation reels somewhat like what the Las Vegas Raiders did in 2023. The animation they dropped raised engagement with the team by a 2.5% average per game before they utterly went a shameful 4-14 season.

9. Digital Marketing Insert screenshot of Online calculator ID and Personality results

10. professional development 2 Transferrable skills I could improve on? Critical thinking and organization. 2 technical skills I could improve on? Analytics and Computer literacy. Through the Houston Rockets/Texans, I plan on joining their internship program in the next spring or summer season. There, I can earn first-hand experience on situations requiring critical thinking. As an intern, I’ll be able to watch how organization can impact productivity, and why it is a slow death process.

11. References Statista.com : Used for Attendance averages- https:// www.google.com / search?q = Las+vegas+raiders+fan+attendance&rlz =1C5CHFA_enUS1039US1042&oq= Las+vegas+raiders+fan+attendance&gs_lcrp =EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yCggCEAAYgAQYogQyCggDEAAYgAQYogTSAQkzMDYzNWowajmoAgiwAgE&sourceid= chrome&ie =UTF-8 Houston Texans: https:// www.houstontexans.com /employment/