Jaelon Lee Personal Brand Exploration Identity Kit

A summary of my personal brand identity, where I identify a target audience, messaging, values, and other professional aspects of my branding from a career perspective.

1. Personal Brand
Exploration
Project and Portfolio I:
Personal Branding - Online
Videography
JAE’LON LEE
Digital Marketing - A.A.S. -
Online
Feb. 16th, 2025

2. By 2035, establish my own media production
company that focuses on filming and editing
wedding, artist, and or musical events.
Long-term Career Goal
CAREER GOALS
Immediately after graduation (end 2025)
send a portfolio and resume to all
wedding florists that I currently work for
to advertise for an content creation role.
Goal: Leverage my relationships with
wedding florists to establish myself as a
content creator in the wedding market
and gain new potential clients at each
event by networking with planners.
Short term career goals
CAREER CATEGORY:
STARTING CAREER

3. Profession
occupation
Content Creator
Digital Media Specialist
Creative Producer
Videography

4. TARGET
AUDIENCE
Wedding
Planners
Muralists
Local
hometown
bands and
musicians
Event
venues like
bars &
comedy
clubs
Tattoo
studios &
apprenticing
artists
Local
independent
fashion lines
& models

5. YOUR PASSION, YOUR TALENTS,
YOUR KNOW-HOW
Meeting talented people and
inquiring about their artistic
processes. Video editing and
creating a compelling
emotional connection
through my editing.
A keen eye for great
design.
An ability to make people
feel comfortable.
Graphic Design.
Artistic - painter.
I know good visual
storytelling.
The filming and editing
process.
I’m educated and
experienced in most
mediums I create
content for.
I love watching music
videos and diving into
the behind-the-scenes of
how these videos were
made.
Playing instruments
Designing
Painting

6. COMPETITON
Jae’lon Lee Jayde I. Powell
Work Experience:
1 year of content videographer experience
4+ years of graphic design experience.
Education:
Currently enrolled in Full Sail University’s, Business Digital
Marketing Bachelors Program
Noteworthy Experience
Volunteer - Content Videographer Upright Entity
Entrepreneurship - Owned and operated an interior
painting business for two years.
Occupational - Graphic Designer for Artstar Custom
Paintworks 2 yrs.
Skills and Proficiencies
Video Editing
Graphic Design
Event Production
Online Presence
Basic- Instagram 386 followers, no website URL or updated
indeed profile
Work Experience:
11+ years of industry and marketing experience
Education:
Georgia State University - Concentration in Language and
International Business Bachelors Degree, Minor in
Marketing
Noteworthy Experience
Founder & Head of Creative - The Em Dash Co.
Co-Founder - WFBW Ventures
Sr. Content Creator/Strategist - Multiple known
companies, i.e. Splendid Spoon, Zen Group, The Coca-
Cola Company
Skills and Proficiencies
Social Media Marketing - 99+ Endorsements
Event Planning - 48+ Endorsements
Leadership - 99+ Endorsements
Online Presence
23,985 followers - LinkedIn
500+ connections - LinkedIn
Detailed profiles with blog posts and informational
content relating to her brand and professional persona
SOURCE: LinkedIn

7. Guiding principle:
Identity
CORE VALUES
Personal Growth1.
Autonomy2.
Intelligence3.
Understanding4.
Relationships5.
Quality6.
Vision:
I aim to assist underperforming
brands in their development by
leveraging collaborative efforts
focused on innovative content
marketing strategies.
CREATIVITY + COLLABORATION
“Life is collaboration. Where I think
art can be sort of misguided is that
it propagates this idea of itself as a
solo love affair” – Virgil Abloh

8. Passion:
Identity
GOLDEN CIRCLE
WHY?
To bring awareness to the artistic and design process, in efforts to renew the
feeling of deep compelling storytelling in modern day content creation.
HOW?
Capturing great moments through filming and photography, then editing
content into a compelling narratives.
WHAT?
Videography and content creation of artistic, musical, and technical design
processes.
DESIGN
VIDEOGRAPHY
STORYTELLING
SUPER POWER:
Creating an environment
where individuals can freely
express their profound
emotions.

9. PROMISE
PROMISE & POSITION
I aim to assist emerging artists and designers in
developing narrative content that possesses
depth, thereby engaging audiences and
fostering a greater investment in their stories.
This will be achieved by capturing compelling
moments through my filmmaking techniques.
Profoundly - Free Storytelling
POSITION

10. Pitch
You know how many artists struggle with maintaining an
active social media presence, often getting so immersed
in their creative work that they overlook documenting
their artistic journey. Well, what I do is—I capture the
creative process of artists and designers on film, helping
them enhance their social media visibility. In fact, I
recently filmed a mural project for a local artist in
Baltimore, and the wealth of content generated from that
single endeavor allowed him to take a break from filming
for the entire year. Moreover, he experienced a
significant boost in social media engagement thanks to
the edited content I provided.
DigiMarCon Mid-Atlantic 2025 - Digital Marketing
Conference & Exhibition, Date: Thursday, October
23 - 24, 2025 | Baltimore, MD
Industry Events |
Organizations
Objective: A diverse array of over 32 marketing-related
topics will be explored by esteemed professionals in the
field. I am eager to engage in networking opportunities
and gain further insights into industry trends from a
broad spectrum of individuals.
Apply for an entry role in Clovr Collective - Date:
September 2025 | Baltimore, MD
Industry Events |
Organizations
Objective: This organization boasts a substantial
production studio and a wide-ranging network of artists,
hosting events year-round. I aspire to secure a position
within this collective to enhance my experience in filming
various types of content while simultaneously expanding
my network of potential clients.

11. Brand
Archetype:
Creator.
Validation: Low
Volume: Zero (Average)
Relevance: High
Purity: Average
Diversity: High
Online ID Calc. Scores
Creating brand narratives that focus on innovation, inspiration,
and transforming fresh ideas into reality. By emphasizing
originality and highlighting the unique expressions of artists, I can
develop captivating marketing content that resonates with my
audience and encourages them to engage with my work.
Focus Variables: Validation & Volume
Types of content: Publish an Instagram page specifically to showcase my content. Weekly artist and
designer talks, while also publishing the content I’ve created for my clients on my page and tagging
them in each post to create more organic engagement and growth. Begin to create more depth within
my LinkedIn account by updating my information and network connections.
Primary tools for distribution: Instagram and YouTube. Daily or weekly reels to increase volume and
behind the scenes Longform video content on YouTube for each project to help broaden the depth of
work and audience exposure
SOURCE: ebaqdesign.com

12. TECHNICAL: Social Media
Management and Analytics
TECHNICAL: Search Engine Optimization
(SEO) and Content Marketing
Professional
Development
Course: Social Media
Marketing Specialization
by Northwestern
University on Coursera
Date: March 2025
Course: Search Engine
Optimization (SEO)
Specialization by the University
of California, Davis on Coursera.
Date: April 2025
TRANSFERABLE: Project
Management
Course: Project
Management Principles
and Practices on
Coursera.
Date: May 2025
TRANSFERABLE: Communication &
Storytelling
Course: Storytelling in
the Digital Age on
Coursera.
Date: June 2025

13. References
Owens, J. (2018). Canon, EOS 6D Mark II [Photo Canon, EOS 6D Mark II].
https://images.unsplash.com/photo-1523251239923-9969d2b4f95f?
q=80&w=2670&auto=format&fit=crop&ixlib=rb-
4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D
Dazed. (2021, November 30). “You can do it too”: Virgil Abloh’s most powerful quotes. Dazed.
Arek Dvornechuck. (2024, September 27). The Creator Archetype: 10 Branding Examples.
Ebaqdesign.com. https://www.ebaqdesign.com/blog/creator-archetype#1
LinkedIn. (2025). Linkedin.com. https://www.linkedin.com/in/alliemangione/details/experience/
William, T. (2017). My beautiful Super 8 Sankyo camcorder (Unsplash, Ed.) [Photo My beautiful Super 8
Sankyo camcorder]. https://images.unsplash.com/photo-1493804714600-6edb1cd93080?
q=80&w=2670&auto=format&fit=crop&ixlib=rb-
4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D
DigiMarCon. (2015). Digimarcon.com. https://digimarcon.com/
Agrawal, S. (2024, December 13). 12 Best Digital Media Courses- Where Knowledge is Ignited. RecurPost.
https://recurpost.com/blog/best-digital-media-courses-online/
Career Insights. (2024, October 17). 12 Digital Media Specialist Skills for Your Career and Resume.
CLIMB. https://climbtheladder.com/digital-media-specialist-skills/