jaipur saras dairy

know all about saras dairy

1. An insight to saras dairy By: Nehru Vinothini

2. Table content Introduction Mission/vision Management Production process Production capacity product specification Product list Marketing & quality control Channels of distribution Human resource mgt. Financial department Corporate social responsibility Conclusion

3. Introduction small step was taken in March 1975 Under: Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Jaipur (popularly known as Jaipur Dairy ) Subsidiary: of sarasmilkfed started with a beginning of procuring 250 liters of milk per day.

4. Mission/vision There Mission: “ Saras Dairy’s heritage is intrinsically linked to the cooperative movement in India. With determination & pride we will continue to serve our farmers, rural India & our consumers. Their values: “ Our values reflect who we are & what we firmly believe in . ” Their vision: “ Vision - Provide quality food and beverages to consumers at affordable prices while ensuring fair returns to the producers. ”

5. Management “The arts of getting work done by people” Board of directors: NAMES DESIGNATION Sh. Om Prakash Punia Chairman Sh. Ram Charan Gurjar Director Sh. Anandi Lal Jat Director Sh. Ram Khilari Meena Director Smt. Manju Devi Jat Director

6. Process

7. Production capacity There are 30 Bulk Milk Cooler in 28 area in Jaipur and its chilling power is 75000 liters Covers over 1200 villages Collects milk from milk producers members of over 1800 dairy cooperative societies 15 MT drying Capacity

8. Product specification STANDARED FULL CREAM DOUBLE TONED TONED

9. Product list PACKED MILK DOUBLE TONED TONED STANDARD GOLD MILK PRODUCT CURD LASSI GHEE BUTTER CHHACH PANEER SHRIKHAND FLAVORED MILK ICE-CREAM RASGULLA

10. Marketing SARAS Dairy sells its milk & milk products through a network of over 4500 retail outlets spread over Jaipur city and near by 50 towns. The retailers are the most important segments of Jaipur Dairy and are given all care and attention. They are regularly trained on various aspects of Customer satisfaction

11. Quality control Milk is tested for adulterations and quality The less than 4°C always No contamination by human hands The trucks that deliver milk have specified guidelines Travel time between collection and distribution points is always less than 36 hours to ensure milk freshness.

12. Channel of distribution

13. Continued Supply of packed milk is made twice a day & star booths opened Prime locations  for the feasibility of consumers . which are popularly known as Sangh Parlours / Shop Agencies/ Private Parlours/ Star Booths / Institutions, that the consumer should not travel /walk more to fetch milk.

14. Human resource management Human resource management (HRM or simply HR) is a function in organizations designed to maximize employee performance in service of their employer's strategic objectives . Hrm saras: Friendly relationship Care for workers Transparency in welfare Develop human value

15. Financial department Finance is the most crucial part in any organization. Finance is required in each & every stage of the business. Finance of saras: Source of finance(long term sources , NDDP) Main areas( Bk , B/s ,w/s) Co-operative society

16. Corporate social responsibility Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. Solar panel Rain water harvesting Effluent treatment plant Sells 11000 ltrs ,loose milk reducing plastic bags

17. Conclusions According to the analysis it has been assessed that the people have more faith in SARAS. At present not a tough competition between all these. Attract the consumer’s through there quality service and there supply services or some new attractive schemes etc.