Jake Ohama_ Reimagining Animation as a Messenger of Peace and Purpose.pdf

And at the helm of this vision is Jake Ohama, Director and the force behind RABBITWARREN ANIMATION STUDIOS, who is reimagining animation as a messenger of hope, unity, and timeless meaning. 

1. Jake Ohama: Reimagining Animation as a
Messenger of Peace and Purpose

Some visions aren’t born from market gaps or business models—they emerge
from seismic moments that shake the human spirit. When creativity fuses with
purpose, and storytelling is used not just to entertain but to heal, a different kind
of innovation takes shape. Today, where the creative landscape is shifting, where
technology often outpaces emotion, there’s a growing hunger for something more
enduring—something that speaks to the collective human experience.
This is where the work begins—not in boardrooms, but in moments of reflection,
resilience, and radical imagination. At the confluence of cosmic awareness,
emotional truth, and multimedia artistry, a new kind of storytelling platform is
unfolding. And at the helm of this vision is Jake Ohama, Director and the force

2. behind RABBITWARREN ANIMATION STUDIOS, who is reimagining animation
as a messenger of hope, unity, and timeless meaning.
From Earthquake Relief to Global Impact
Jake Ohama’s path didn’t follow the usual script. It all began with a single
question that emerged in response to the 1995 Great Hanshin-Awaji Earthquake.
At the time, Jake was a USC student living thousands of miles from the
destruction he saw on the news, yet he felt a strong urge to help. What started as
a student-led relief project soon became a pivotal experience—one that sparked a
lifelong commitment to meaningful, purpose-driven storytelling.
What followed was a trail of innovation—launching the Kobe Collection and
Tokyo Girls Collection to help revive Japan’s fashion and textile industries, and
leading major digital campaigns for global brands like Louis Vuitton, Cartier, and
Coca-Cola.
But the true turning point came in 2022 with the launch of the
UNCONDITIONABLE PROJECT in Hiroshima, a symbol of peace; and now it
has been running for three years. From it emerged RABBITWARREN, an
animation studio on a mission to foster empathy and courage through timeless
stories. More than content, these narratives carry a message: that humanity must
evolve beyond conflict.
For Jake, animation isn’t just art—it’s a vehicle for a lasting legacy of hope.
Animation with a Heartbeat
At the heart of RABBITWARREN lies a purpose far beyond animation—it’s a
mission to awaken a universal consciousness through storytelling. Founded in
Hiroshima, a city that embodies both devastation and peace, the studio’s journey
began with the UNCONDITIONABLE PROJECT (UCDNBL), a visionary

3. movement committed to building a conflict-free, compassionate world.
RABBITWARREN became the first artistic expression of that movement—a
multiverse of metaphorical tales designed to resonate across generations.
Unlike traditional animation studios driven by entertainment or commerce,
RABBITWARREN sees itself as a messaging vehicle. Its narratives are not merely
stories; they are gentle revolutions—crafted to ignite small acts of courage, spark
empathy, and champion the belief that love, unity, and abundance are not
conditions to be earned, but states of being to be remembered.
From concept to execution, every project is infused with emotional truth,
reflecting a deep urgency: to remind humanity of its shared journey on this
fragile planet, and to leave behind a message that could endure for the next 100,
even 300 years. In a world increasingly disconnected, RABBITWARREN exists as
a quiet but powerful reminder—we are all one, and the stories we tell can heal.

4. The Studio Built on Empathy, Courage, and Vision
RABBITWARREN ANIMATION STUDIOS distinguishes itself through a
mission-driven approach that prioritizes emotional resonance and long-term
impact over commercial urgency. Unlike conventional animation studios focused
solely on entertainment or profitability, RABBITWARREN positions itself as a
storytelling platform dedicated to conveying messages of unity, courage, and an
“Unconditionable Heart.”
Though still in its early stages, the studio embraces its identity as a challenger in
the animation industry—one that is unafraid to experiment and evolve. Its
foundation is built upon decades of cross-industry experience, particularly in
fashion, e-commerce, and large-scale event production. This unique background
has shaped a creative ecosystem where artistic expression and strategic vision
coexist.
With past successes including ventures like Tokyo Girls Collection and digital
platforms that reached tens of millions of users, RABBITWARREN is equipped
with the expertise to scale. Yet, it remains committed to its original purpose: to
inspire generational change through meaningful, enduring content. In this way,
RABBITWARREN stands not only as an animation studio but as a cultural
movement in the making.
Pivotal Milestones that Shaped a Creative Legacy
From revitalizing regional economies to revolutionizing global fashion PR — a
journey of innovation, influence, and impact.

5. 1. Kobe Collection (2002)
●​Partner: Mainichi Broadcasting System
●​Purpose: Economic revival of Kobe post-earthquake
●​Impact: Boosted the Kansai region’s textile industry
2. Tokyo Girls Collection (2005 – Present)
●​Initiated At the Request Of: Ministry of Economy, Trade and Industry
(METI)
●​Timing: Aligned with Hiroshima Memorial Week
●​Legacy:
○​Over 20 years running
○​Millions of attendees
○​Officially supported by MOFA, Tokyo Govt., JETRO
3. Louis Vuitton Japan (2006)

6. ●​Project: World’s first mobile e-commerce site
●​Note: Originally under NDA (now public)
●​Innovation: Pioneered luxury mobile retail
4. Cartier Global
●​Scope: Advertising + First global mobile site
●​Significance: Elevated brand experience on mobile
5. Coca-Cola Japan
●​Achievement: Sold tens of millions of bottled drinks in 2 months
●​Focus: Nationwide PR and marketing success
6. Colette Paris – Japan Market
●​Role: Full e-commerce operations for the world’s top fashion select shop
●​Contribution: Japanese market expansion & digital growth
7. Kitson LA (U.S.)
●​Challenge: The Brand had lost relevance
●​Turnaround:
○​Rebranded through PR
○​Generated $200M+ in handbag sales in 9 months
8. UCDNBL PROJECT & RABBITWARREN
●​Built Upon: Two decades of branding, marketing & global collaborations
●​Vision: Innovative storytelling and next-gen creativity at scale
Self-Funded, Soul-Driven

7. As a newcomer in the animation industry, RABBITWARREN faces the typical
hurdles of building brand recognition while staying true to a mission-driven
vision. Unlike studios focused on commercial output, the company prioritizes
emotional depth and long-term impact—an approach that demands patience and
careful alignment between message and execution.
One significant challenge has been managing overwhelming interest from global
partners. Despite receiving over 190 proposals for licensing and collaboration,
Jake Ohama has intentionally paused external engagements, choosing to protect
the integrity of the brand. Operating without pressure from shareholders, the
studio is largely self-funded—a rare but intentional move that allows creative
freedom but adds pressure on internal resources.
Additionally, the team holds itself to high standards, constantly reflecting on how
to improve their storytelling. This commitment to quality, while admirable, slows
production in an industry that values speed.
Still, these challenges are embraced as part of the journey—one that seeks to
leave a lasting legacy built on purpose, not pressure.

8. RABBITWARREN: A New Chapter, Written with Patience

9. ●​Unexpected Growth: We never expected to gain tens of millions of
subscribers so quickly — we’re still catching up with our own success.
●​Internal First: We haven’t fully analyzed what’s driving our success or
where we still need to improve. We’re observing and learning.
●​190+ Proposals, All on Hold: Over 190 licensing, advertising, and
partnership offers received globally — politely declined for now.
●​No Licensing, Yet: Licensing brings responsibility. Without a complete
internal understanding, we won’t make rushed decisions.
●​Ad Revenue: Only from YouTube: We’ve never accepted external
advertisements. What you see is 100% creator-funded content.
●​Self-Funded, Not Shareholder-Driven: RABBITWARREN is fueled by
personal and family capital — no corporate pressures, no external
investors.
●​A Slow, Intentional Path: No new business ventures until we reach
40–50 million subscribers. We’re taking it slow on purpose.
●​Not Our First Exit: Past ventures included exits, IPOs, and
corporate-backed growth. This time, we’re building without that script.

10. ●​The RABBITWARREN Philosophy: This isn’t about rapid monetization.
It’s an experiment in organic, passion-led growth.

Empowerment Is the New Leadership
Jake Ohama’s leadership philosophy centers on empowering individual creativity
and fostering autonomy. He believes that every person holds a unique
imaginative potential, and a leader’s role is to provide vision, RABBITWARREN:
A New Chapter, Written with Patience then step aside. At RABBITWARREN,
each team member operates as an independent entity, cultivating a culture of
shared ownership and accountability.
Rather than micromanaging, Jake creates an environment where creativity can
flourish, trusting his team to align naturally with the company’s mission. His
approach is rooted in the belief that we are all equal participants on what he calls

11. the “Earth spaceship,” and that collaboration, not hierarchy, should define
leadership.
Guided by a sense of global unity and urgency, Jake advocates for compassionate,
purpose-driven leadership—one that transcends ego and focuses on leaving a
meaningful legacy through action, empathy, and imagination.
AI as a Tool, Humanity as the Heart
At RABBITWARREN ANIMATION STUDIOS, technology and innovation are
regarded as essential tools—but not as substitutes—for human creativity and
emotional depth. The studio leverages advancements such as artificial
intelligence to streamline aspects of the animation production process, yet it
remains firmly grounded in the belief that true storytelling originates from lived
experiences and authentic human emotion.
Jake Ohama emphasizes that while AI can suggest novel ideas based on historical
data, it cannot convey the raw, transformative power of personal journeys. In his
view, stories that endure across generations are those that reflect real failures,
resilience, and rebirth—elements that no algorithm can replicate.
As the creative industry embraces automation, RABBITWARREN stands apart by
integrating innovation without compromising the soul of its narratives. The
studio remains committed to using technology as a supporting framework, never
a creative replacement, ensuring that its messages resonate with timeless human
truths rather than transient trends.
Unconditional Love as Creative Compass
RABBITWARREN ANIMATION STUDIOS, led by Jake Ohama, centers its
mission on rekindling unconditional love and shared humanity through
animation, viewed as a medium to convey timeless values across generations.

12. The studio rejects traditional hierarchies, promoting entrepreneurial ownership
where team members operate independently, fostering accountability, autonomy,
and creative freedom. This approach drives innovation while keeping everyone
aligned with the studio’s mission.
Committed to long-term impact, RABBITWARREN prioritizes meaningful,
emotionally resonant content that lasts for decades or centuries. This philosophy
supports creative integrity and stable, evolving cross-cultural collaborations over
chasing short-term trends.
Crafting a Conscious Multiverse Rooted in Unity and Abundance
RABBITWARREN ANIMATION STUDIOS is currently spearheading an
ambitious multiverse animation initiative rooted in themes of unity,
consciousness, and abundance. With a foundation in narrative-driven storytelling
and emotional resonance, the studio envisions extending its message far beyond
the screen. Drawing upon its team’s proven expertise in orchestrating large-scale
events—ranging from intimate gatherings to festivals with over 150,000
attendees—RABBITWARREN is preparing to unveil a series of immersive
experiences that blend physical and virtual environments. These events, tailored
to resonate with the cultural and regional sensibilities of global audiences, will
represent a new hybrid format—part animation showcase, part musical, part
immersive theater.
While the studio has received over 190 proposals for licensing, advertising, and
strategic collaborations from global companies, it has purposefully chosen to
pause on external engagements. RABBITWARREN is committed to maintaining
the integrity of its vision before entering into commercial agreements. With a
mission to rekindle a spirit of peace and compassion through the concept of the
“Unconditionable Heart,” the studio’s future partnerships will be carefully
selected to align with this long-term objective, ensuring that every collaboration
reinforces its core values and leaves a lasting, positive impact.

13. More Than Growth—A Movement in the Making
The global animation industry is poised for transformative growth over the next
three to five years. With the market valued at over $30 billion in 2024,
projections indicate a sharp upward trajectory, potentially exceeding $98 billion
by 2037. However, industry leaders like Jake Ohama believe this figure may be a
conservative estimate. As artificial intelligence, virtual reality, and metaverse
technologies rapidly evolve, global engagement with digital content is expected to
surge, potentially pushing the market size beyond $150 billion within the forecast
period. Jake Ohama and RABBITWARREN ANIMATION STUDIOS are preparing for
this future by anchoring their efforts in timeless, message-driven content. While
technological integration is inevitable, they remain focused on storytelling that
resonates across generations—content that is both emotionally enduring and
globally relevant. Positioned strategically in Asia, with roots in Singapore and
expanding ties to India, RABBITWARREN is building a foundation not just to
participate in the animation boom, but to shape its direction. Their long-term
vision is to create narratives that last 100 to 300 years, transcending short-term
trends and contributing to a more conscious and unified global culture.
Redefining Success Through Cosmic Perspective
Jake Ohama believes that true success is rooted not in material achievements but
in the realization that all beings are fundamentally connected, as one collective
energy. To him, Earth is not just a planet, but a shared spaceship journeying
through the galaxy. With the likelihood of future communication with life beyond
our stars, he emphasizes the urgency of evolving our mindset. For humanity to be
ready, we must first recognize the futility of conflict and division on this small,
fragile vessel we all inhabit.

14. An Open Letter to Every Dreamer Building a Business
Dear Dreamer,
“Anything you can imagine, you can create.” These words aren’t just a mantra —
they are a blueprint. Every great venture starts with a flicker of imagination, a
quiet idea nurtured in the heart before it ever becomes a reality.
In business, it’s easy to get swept away by strategy, numbers, and noise. But
never forget: passion is your compass, and excitement is your fuel. The most
successful journeys are led by those who honor what sets their soul on fire.
Believe in the wild ideas that wake you up at night. Trust in the energy that makes
your heart race. Let your imagination run free, because within it lies everything
you need to build, grow, and lead.

15. You are not just creating a business. You are bringing something into the world
that only you can.
With purpose,
Jake Ohama,
Director
“Jake Ohama: The Visionary Redefining Animation as a Legacy of
Peace and Purpose”
1.​Purpose Over Profit: A New Model of Animation Leadership
○​Jake Ohama is pioneering a movement where animation is not
driven by commercial urgency but by emotional depth,
empathy, and a vision for generational healing.
2.​Built from Legacy, Fueled by Peace
○​From leading global fashion platforms to launching
storytelling initiatives in Hiroshima, Jake’s journey is rooted in
transforming post-crisis moments into lifelong missions of
unity and resilience. 3.​Unconditionable Storytelling: Narratives That Transcend Time
○​RABBITWARREN’s content isn’t just creative—it’s constructed
to endure for centuries, carrying messages of compassion,
oneness, and hope across borders and generations.
4.​Leading with Cosmic Perspective and Creative Freedom
○​Jake’s leadership eliminates hierarchy in favor of autonomy,
shared ownership, and a belief that every person contributes
equally to humanity’s collective story.
5.​Scaling Slowly, Impacting Deepl
○​Despite global interest and over 190 collaboration offers, Jake
has deliberately chosen a self-funded, patient path to preserve
creative integrity and long-term purpose.