Joey McGowan Branding Kit Presentation-2.pdf

My journey through life that has got me to this point. My thoughts on how I want to help others. My goals as I work through the Sports Industry.

1. NAME AND
BRAND
IDENTITY
Full Sail University
Joey McGowan
CAREGIVER

2. INTRODUCTION
This Branding Kit is made to help inform. It will inform you
a little about the psychology of colors and fonts. At the
same time this will give examples of how fonts attract
people. It will show how color choices will envoke emotions
from the audience. This will also give you an idea of the
thoughs and beliefs of my brand.

3. OVERVIEW
This Brand is crafted for a Caregiver. This is
someone who is caring, protective, and
helpful. They strive to make peoples lives
easier. They are known for their generosity,
their exceptance traite. Caregivers make
people feel welcome. This personality is one
that loves to make others lives less
stressful.

4. 1
Header Font: AIleron Bold is a San Serif font with
reference to typeface classified as Neo-Grotesque
including Helvetica. This is close to Helvectica in terms of
design, but rather concepually it is closer to Univers.
2
Paragraph Font: BaileywickJF Gothic is a jukebox original San Serif
font with an upbeat exuberance. The modurate baseline and large
X-height make it easy on the eyes.

5. Font Families(Adobe
Fonts)
Header Font: Aileron Bold
Add your
new text
Paragraph Font: Baileywick JF Gothic

6. Color Palette
This represents refreshed, relaxed

and it is also easy on the eyes. This
represents go. This can mean a new
begionning.
Light Green Blue
This means secure . It also means
calm and trustworthy. This is the
king of colors.
Brown
Representing stability, comfort,
and support. It gives a sense of
ease.

7. Hex: #87F663
RGB: 135, 246, 99
Light Green
Blue
Hex: 1F3EBD
RGB: 31, 62, 189
Brown
Hex: 7D571A
RGB: 125, 87, 26
White
Hex: E9ECF5
RGB: 233, 236, 245
COLOR PALETTE

8. Color Palette.
(Adobe
Color)

9. Rationale Selection
Psychology of Color

The chosen colors reflect the caregivers beliefs
and thought. Light green shows the refreshed and
relaxed traits. It also shows ease on the eyes. Blue
shows security and trustworthy from the caregiver.
Brown shows the caregivers stabiliy and comfort.

Psychology of Font
Aileron Bold is a font that shows professionlism
with a little leway. It shows the layed backness of
the caregiver. It still shows boldness neede in a
Header. BaileywickJF Gothic is a clear easy to read
F
ont for the body of my project.

10. References
London Image Institute, Color Psychology: How do colors affect mood and emotions.
Grace Fussell(updated Feb. 16, 2024)The Psychology of Font: How to choose Fonts that Envoke Emotions
https://deposityphotos.com/vectors/caregiver-logo.html