Jon Lakefish: Adapt or Die with AI | SIC 2024

seattleinteractive 111 views 43 slides Aug 07, 2024
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About This Presentation

AI marketing and branding expert Jon Lakefish takes his audiences through a captivating journey into AI’s potential to revolutionize your business strategies. A leading figure in the integration of AI in marketing, Jon is frequently invited to speak at industry events, offering engaging, insightfu...


Slide Content

ADAPT or DIE with A.I.: Artificial Intelligence in Branding + Marketing

Who The Heck IS THIS GUY?

M ore Importantly To Everyone Here… My Entire Career: (20+ Years) Branding + Marketing Focused On THE CUSTOMER EXPERIENCE Using Technology & Data

Before We Jump Into Artificial Intelligence

P erception Is Reality!

Adapt or Die w/ A.I.

O verwhelming Number of A.I. Tools Popping Up All The Time! Chatsonic M idjourney L eaipix converter Murf.Ai Stocking.Ai Runway Super meme.Ai Chatgpt Claude LLamA Adobe Remini Bard Dall-e Stable diffusion Fakeyou Voiceai 11labs BeautifulAI AgentGPT Grammarly Steve.AI

A.I. Artificial Intelligence

R yan R eynolds Test of ChatGpt! 1.9 million direct views on YouTube Alone…

CHGG Nov. 28, 2022: $29.69 July 19, 2024: $3.27 89%+ Drop

W hy Should I Use Artificial Intelligence? A.I. will help you: Create Better Content Create Better Graphics Maintain a Consistent Voice Analyze Data and so much more…  ALL WHILE SAVING YOU TIME & MONEY!

M y Turn At Testing Out AI!

Next… Create A 30-Second Radio Spot for any one of the Brands Above

OUR Turn At Testing It Out!

W hat Does The Future Look Like?

My Team Is Currently Creating An Agent Platform… A Solution Based Platform For Content Creation

Prompt: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.

From This Google Cloud Blog Post

Announced Last Week…

This will enable WPP’s clients to create brand- and product-specific content using gen AI, to gain deeper insights into their target audiences, to accurately predict and explain content effectiveness, and to optimise campaigns with ongoing adaptive processes.

I t’s By No Means Perfect!

Fast Company evaluated how six leading chatbots handled questions about the 2024 U.S. presidential election. Here are the key takeaways: ChatGPT and Claude provided balanced responses. Gemini often referred users to Google Search. Perplexity gave detailed, well-sourced answers. Meta AI and Bing Copilot had varied performance, with some answers lacking depth or being incorrect. From Fast Company, Online - 05-28-2024 – “We asked 6 chatbots about the 2024 election. Here’s what they said”

Over 2000 A.I., M.L, & Data Options

B efore I Provide My Last Thought Today…

Get Your Free AI Newsletter Here!

N ow I’ll Leave You With This…

F rom PwC’s * 2023 Consumer Intelligence Series Survey On Trust (*Price Waterhouse Coopers)

Be The Brand Consumers Can Trust! MY TEAM CAN HELP!

Contact Me Anytime: 206-255-1475 [email protected] 3 Ways My Team Can Help: We Can Be Your Company’s A.I. in Branding + Marketing Team We Can Create Customized Training Workshops on A.I. Integration For Your Team We Can Speak at Team Gatherings or Conferences to Introduce Leaders to A.I.

From My Team To Each Of You... Thank You! Jon Lakefish [email protected] Timothy Jones Robin Imholte